Are you a very new business owner? Are you a one-person shop? Let’s say you are a coach, consultant, artist, designer, WordPress guru, jewelry maker or creator of handmade soaps … you get the idea. If you own a small business, and you don’t have a large budget to spend on PPC or Facebook advertising, you want to pay attention to this post.
You especially want to pay attention if you have been in business for less than 12 months, meaning you are still new at this, or not seeing any traction yet. In this post, I am going to teach you how to attract more leads (email subscribers) with content marketing. You will learn to build an email list filled with hot leads that are that much interested in your offerings, be it products or services.
Before your eyes glaze over with the term ‘content marketing’, I actually want you to forget that this term exists. Just forget about it. The term brings up all sort of stuff for people because either they don’t quite get it, or confuse it with other forms of marketing. The best thing would be to stop calling it and just focus on creating content that builds your email list. Deal?
Now, it is likely that you already have a website up. That you have some content on it. You might even be publishing a monthly newsletter, publishing content on various social media platforms, but there are two problems with what you are doing.
It won't automatically, but if you go to https://creative.adobe.com/account/plans you can see and edit your existing subscription. ... I must support CS5 as my full time only contract partner is using that, and we share files.
Designing for the web has changed drastically over the last 2-3 years. The days of designing for rigid screen sizes that are set in stone has long gone. Websites now have to be suitable for a plethora of different screen sizes, being used in very varied situations. This post is a compilation of resources we found useful when developing and designing responsive websites.
Sometimes timing is everything: Pandora is releasing new iOS apps as well as a new logo and tweaked branding on the same day that Apple is will release iOS 7 as well as its own internet radio product dubbed iTunes Radio.
When Instagram first broke onto the scene in 2010, it was viewed as an app with a whole lot of buzz, but no workable business model. Companies shied away from the new social sharing service, unsure on how to approach and market on a mobile-only, lightweight, photo-sharing app. Four years later and Instagram’s popularity has since exploded with 200 million active users on the platform.
Despite these numbers, user interest in brands and companies is still low, especially compared to Facebook, but that interest is growing, and Instagram has been working hard to make their features more business-friendly. Brand engagement on Instagram is higher than on than any other social media site, with a per follower engagement rate of 4.21% - in comparison, Facebook’s rate is .07%, and Twitter’s is .03%. This kind of cross-platform connectivity also means your followers on Facebook can see and access your Instagram presence.
Define your objectives. Understand your audience. Measure your efforts. Well, duh. Of course we expect to do all that. Surfacing the obvious may indeed be helpful for newbies in our field. But if you're a MarComm professional in a B2B company, you're no longer at the entry level to be chanting these lines the way others echo them in Twitter chats. (Ahem)
Instead, lets turn our heads onto another track and be mindful of the guidance we follow when crafting a fulsome marketing communications strategy that factors in social media:
The bestselling, comprehensive reference on Photoshop, fully updated to CS5. Photoshop is the gold standard for image-editing programs and is used by professional photographers, graphic designers, and Web designers as well as hobbyists.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.