VIRGIN Australia has launched a new frequent flyer program that is sure to have tongues - and tails - wagging.
The airline has become the first in Australia to let pets earn frequent flyer points.
Members of the airline's Velocity scheme can earn 300 points every time their dog or cat flies on the Virgin Australia domestic network.
Velocity Frequent Flyer Chief Executive Officer Neil Thompson said it's about time our four-legged friends reaped the benefits of their high-flying lifestyle.
"Virgin Australia flies almost 30,000 pets each year around Australia, and a large proportion are owned by Velocity members, so we know how important their companions are to them," Mr Thompson said.
"We're delighted to make their flying experience even more rewarding by unleashing Australia's first frequent flyer program for pets, giving our members another truly unique way to earn points.
"The program builds on the unique family benefits currently available to our members, such as the ability to pool points and status credits with family members.
Via Tourism Australia Global Insights