Innovate U
1.0K views | +0 today
Innovate U
Innovation | Development | Passion | Culture | Careers ~!
Curated by CATHLEEN SLONE
Your new post is loading...
Your new post is loading...
Rescooped by CATHLEEN SLONE from The MarTech Digest
Scoop.it!

Twitter Prepping Ad-Retargeting Exchange to Rival Facebook's - AdAge

Twitter Prepping Ad-Retargeting Exchange to Rival Facebook's - AdAge | Innovate U | Scoop.it
following the success of facebook's retargeting exchange, twitter plans to build its own version of fbx to let brands retarget visitors with ads on twitter.

 

Excerpt...

 

The micro-blogging platform is planning to erect an exchange similar to FBX that would let brands retarget people who visit their sites with ads on Twitter, according to people with knowledge of the matter. Twitter did not respond to requests for comment.

 

It's unclear how far along Twitter is in building the exchange, though Facebook managed to create FBX from scratch in a month. In keeping with the company's measured approach to advertising, Twitter is performing its due diligence. Since at least late last year, the company has met with several FBX partners who are well-versed in locating on Facebook people who had previously visited a brand’s site and retargeting them with non-standard display ads on the social network, in hopes of luring them back to the brand site. It works by by pinging a partner when a cookied user visits Facebook so that the partner can bid to target ads to that user on the social network. The talks are early but ongoing, and Twitter has not briefed potential partners on a planned launch date.


Via marketingIO
CATHLEEN SLONE's insight:

Twitter is in building the exchange, though Facebook managed to create FBX from scratch in a month #innov8u #careers #digitalmarketing #fb

more...
marketingIO's curator insight, June 5, 2013 10:13 AM

You'll want to keep an eye on this as well as Twitter's Lead Generation Cards.


  • See the article at www.websitemagazine.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by CATHLEEN SLONE from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
Scoop.it!

Twitter Now Supports More and Longer Lists

Twitter Now Supports More and Longer Lists | Innovate U | Scoop.it
Twitter updated its lists Thursday, increasing the number of lists someone can create and the amount of people who can be on each list.

Via Tom D'Amico (@TDOttawa)
CATHLEEN SLONE's insight:

Twitter Update! #innov8u #twitter #productivity #socialmedia

more...
Lisa Sicard's curator insight, June 1, 2013 2:27 PM

So happy about being able to have more lists on Twitter!