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12 Most Smart Ways to Boost Your Social Media Efforts

12 Most Smart Ways to Boost Your Social Media Efforts | Career Goals | Scoop.it
Peg Fitzpatrick creates a list of the 12 Most Smart Ways to Boost Your Social Media Efforts.
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Is A Social Network Right For Your Business? | Business 2 Community

Is A Social Network Right For Your Business? | Business 2 Community | Career Goals | Scoop.it
When discussing social media, the conversation is usually focused on engaging with potential consumers, listening to ongoing brand related (Good article! Is A Social Network Right For Your Business?
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Brands Should Be Friends with Brands on Social Media | Social Media Today

Brands Should Be Friends with Brands on Social Media | Social Media Today | Career Goals | Scoop.it
After following a recent interaction between AMC Theatres and Oreo on Twitter, a thought hit me: brands should make friends with brands on social media.  Image It started out innocently with Oreo asking fans, “Ever bring your own Oreo cookies to...
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Sensational Social Media Facts, Figures and Statistics - 6 Infographics | Jeffbullas's Blog

Sensational Social Media Facts, Figures and Statistics - 6 Infographics | Jeffbullas's Blog | Career Goals | Scoop.it
Social media is no longer just about Facebook. Social media is splintering and fragmenting as more users find increased activity about their interests and passions residing on other social networks, such as Pinterest, Instagram and Twitter.
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Five ways to avoid social media fragmentation

Five ways to avoid social media fragmentation | Career Goals | Scoop.it
The most common problem I’ve come across in social media is what I’ll call ‘fragmentation’. It’s the attempt by marketers to use as many platforms as possible in an effort to reach a potential audience.
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Marketing to the Social Savvy Consumer

Marketing to the Social Savvy Consumer | Career Goals | Scoop.it
Word-of-mouth contagion is at the heart of smart marketing campaigns. Here are some of the factors that come into play in increasing its importance and impact. (What are the secrets to using social media to market to people who use social media?
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10 signs you’re a real social media jerk | Articles | Home

10 signs you’re a real social media jerk | Articles | Home | Career Goals | Scoop.it
Guess what? Nobody cares who follows you on Twitter or what your Klout score is.
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Top 10 Movies That Ran Successful Social Media Campaigns | Social Media Today

Top 10 Movies That Ran Successful Social Media Campaigns | Social Media Today | Career Goals | Scoop.it
For big companies that have deep pockets, using social media for reach and profit is the new ‘guaranteed’ success they’ve been looking for.
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Book Review: 500 Social Media Marketing Tips - State of Search

Book Review: 500 Social Media Marketing Tips - State of Search | Career Goals | Scoop.it
A review of the kindle book Book Review: 500 Social Media Marketing Tips by Andrew Macarthy, 2012 (Book Review: 500 Social Media Marketing Tips: 500-social-media-tips-cover-top-2.
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Social Media is not the Magic Wand for Business Success

I come across many business owners & leaders who think of Social Media as a magic wand to boost business success http://t.co/nTP5DSAm...
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The Citizen Online | Social media perils - Opinion Leaders

The Citizen Online | Social media perils - Opinion Leaders | Career Goals | Scoop.it
Although it is not the policy of The Citizen to comment on internal disciplinary matters, we confirm, after the matter was raised on social media, that a staff member was dismissed on September 27.
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Companies still wary about embracing social media - Computer Business Review

A recent study reveals that despite the rise in demand for social investment, companies are still hesitant to adopt it into their work culture.
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Independent Bookstores and Authors Forge Creative Partnerships - Albany Times Union

Independent Bookstores and Authors Forge Creative Partnerships - Albany Times Union | Career Goals | Scoop.it
Independent Bookstores and Authors Forge Creative PartnershipsAlbany Times UnionThe authors and manager kept in touch, brainstormed possibilities, and together ...
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It's Time to Declutter Your Writing

It's Time to Declutter Your Writing | Career Goals | Scoop.it
Stephen King calls it killing your darlings. I call it cutting the crap. There's a lot of clutter that gets in the way of good writing. You have to kill it.
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Social Media Tips For Small Business Owners

Social Media Tips For Small Business Owners | Career Goals | Scoop.it
We asked some of the SteamFeed authors to answer the following question: If you could give one or two pieces of advice to a small business owner who just signed up for their first social media account today, what would it be?
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How Smart Devices and Social Media Impact Your Shopping Habits [INFOGRAPHIC]

How Smart Devices and Social Media Impact Your Shopping Habits [INFOGRAPHIC] | Career Goals | Scoop.it
This infographic shows how smart devices and social media impact your shopping habits.
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How to: use social media in newsgathering | How to succeed in journalism | Journalism.co.uk

How to: use social media in newsgathering | How to succeed in journalism | Journalism.co.uk | Career Goals | Scoop.it
14 pointers on finding sources and stories using social media (RT @BBCCollege: RT @BBCCollege: 14 ways journalists can use social media more effectively - useful detailed list from @journalismnews http://t.co/Uf4BlF9W...)...
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Social Media: The End of Friends? Or the Beginning of Friendship? | Trusted Advisor

Social Media: The End of Friends? Or the Beginning of Friendship? | Trusted Advisor | Career Goals | Scoop.it
Remember all those curmudgeonly quips about how online "friends" were cheapening the real thing? How the Facebook generation was mistaking true friendship (Social Media: The End of Friends? Or the Beginning of Friendship?
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Publishing Perspectives :
Is Blogging Killing Literary Criticism? Sir Peter Says Yes

Publishing Perspectives :<br/> Is Blogging Killing Literary Criticism? Sir Peter Says Yes | Career Goals | Scoop.it
Many people think bloggers opinions are as good as the pros. The head of the Times Literary Supplement and Man Booker Prize judge says that's not true. (Isn't there room for both? RT @mmmoravec: Is Blogging Killing Literary Criticism?
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Social Media: How to Advertise Your Gift Shop Business on Facebook and Twitter: How Social Media Could Help Boost Your Business : Selling & Sales Tools

Social Media: How to Advertise Your Gift Shop Business on Facebook and Twitter: How Social Media Could Help Boost Your Business : Selling & Sales Tools | Career Goals | Scoop.it
Worth a Look: Social Media: How to Advertise Your Gift Shop Business on Facebook and Twitter: How Social Media...
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3 Better Social Media Tools For Restaurants | Restaurant & Hotel Experts

3 Better Social Media Tools For Restaurants | Restaurant & Hotel Experts | Career Goals | Scoop.it
99% of the hype in the most ridiculous articles are focused more on the least critical variable - technology and less on the most critical variable - people.
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Blunders In Social Media History [Infographic]

Blunders In Social Media History [Infographic] | Career Goals | Scoop.it
Have a gander at some of the most destructive social media blunders in the history of Twitter. Learn from other people's mistakes instead of making them.
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Social media tips for scientists

Social media tips for scientists | Career Goals | Scoop.it
For many scientists, the thought of spending time on social media sites is distinctly unappealing. To some it’s just a question of time: why add to that to-do list which is already long enough?
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Facebook cracking down on fake 'Likes' - CNN.com

If it looks like lots of Facebook pages are shedding fans, it's because they are.
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How To Prepare For Both a Social Media Crisis and a Social Media Issue | Business 2 Community

This week I’ve identified the difference between a social media crisis and a social media issue, and laid out some simple techniques and examples to (How To Prepare For Both a Social Media Crisis and a Social Media Issue - Business 2 Community
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8 Guaranteed Ways to Increase Social Media Reach

8 Guaranteed Ways to Increase Social Media Reach | Career Goals | Scoop.it
For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence . But, first things first.
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