After following a recent interaction between AMC Theatres and Oreo on Twitter, a thought hit me: brands should make friends with brands on social media. Image It started out innocently with Oreo asking fans, “Ever bring your own Oreo cookies to...
Social media is no longer just about Facebook. Social media is splintering and fragmenting as more users find increased activity about their interests and passions residing on other social networks, such as Pinterest, Instagram and Twitter.
The most common problem I’ve come across in social media is what I’ll call ‘fragmentation’. It’s the attempt by marketers to use as many platforms as possible in an effort to reach a potential audience.
Word-of-mouth contagion is at the heart of smart marketing campaigns. Here are some of the factors that come into play in increasing its importance and impact. (What are the secrets to using social media to market to people who use social media?
We asked some of the SteamFeed authors to answer the following question: If you could give one or two pieces of advice to a small business owner who just signed up for their first social media account today, what would it be?
14 pointers on finding sources and stories using social media (RT @BBCCollege: RT @BBCCollege: 14 ways journalists can use social media more effectively - useful detailed list from @journalismnews http://t.co/Uf4BlF9W...)...
Remember all those curmudgeonly quips about how online "friends" were cheapening the real thing? How the Facebook generation was mistaking true friendship (Social Media: The End of Friends? Or the Beginning of Friendship?
Many people think bloggers opinions are as good as the pros. The head of the Times Literary Supplement and Man Booker Prize judge says that's not true. (Isn't there room for both? RT @mmmoravec: Is Blogging Killing Literary Criticism?
This week I’ve identified the difference between a social media crisis and a social media issue, and laid out some simple techniques and examples to (How To Prepare For Both a Social Media Crisis and a Social Media Issue - Business 2 Community