Cardiff Content Marketing
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What Is Long-Form Content and Why Does It Work?

What Is Long-Form Content and Why Does It Work? | Cardiff Content Marketing | Scoop.it
Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…
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Content marketing: context is king

Content marketing: context is king | Cardiff Content Marketing | Scoop.it
By focusing on the relevance and context of content in each step of the buying journey, businesses can attract, engage, nurture and convert people.
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8 Blog Design Tips to Make Sure People Read Your Content

8 Blog Design Tips to Make Sure People Read Your Content | Cardiff Content Marketing | Scoop.it
Most people determine in the first few seconds to stay or leave your site. You need to create a great first impression. Here are 8 simple blog design tips.
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The 3 C's of Content Marketing

The 3 C's of Content Marketing | Cardiff Content Marketing | Scoop.it
If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
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The Best Length for Online Content

The Best Length for Online Content | Cardiff Content Marketing | Scoop.it
Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines.
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Is Content Marketing Designed for Humans or Machines?

Is Content Marketing Designed for Humans or Machines? | Cardiff Content Marketing | Scoop.it
Content marketing faces the constant tension between writing for search engines or crafting it for people. But there is also another challenge that comes from decades of formal marketing education and training.
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How To Know Your Social Media Content Strategy Isn't Working

How To Know Your Social Media Content Strategy Isn't Working | Cardiff Content Marketing | Scoop.it
Determining what isn't working within your social media marketing strategy is imperative. Your content strategy is often one of the areas that is off, and the reason your efforts are thus far in va...
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Is Your B2B Content a Recipe for Disaster?

Is Your B2B Content a Recipe for Disaster? | Cardiff Content Marketing | Scoop.it
Here’s something I know with absolute certainty: Serving up B2B content that’s not ready for prime time is worse than serving no content at all. As a marketing professional who wants to stay curr…
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LinkedIn Launches "Content Marketing Score" and Trending Topics Site

LinkedIn Launches "Content Marketing Score" and Trending Topics Site | Cardiff Content Marketing | Scoop.it
LinkedIn introduced two new tools for content marketers today. Here's what they are and how you can use them in your marketing.
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The 5 Brilliant Strategies You Can Learn From Top Content Marketers

The 5 Brilliant Strategies You Can Learn From Top Content Marketers | Cardiff Content Marketing | Scoop.it
When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five...
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20 Experts On Finding Engaging Content to Share

20 Experts On Finding Engaging Content to Share | Cardiff Content Marketing | Scoop.it
In order to engage your followers, we all know you need to share interesting content with them regularly. Of course, there are plenty of tools that help you schedule and share content, such as Buffer, Hootsuite, and SproutSocial. But what about finding content your audience will love? You can use Google, and browse your RSS feeds, but there’s got to be an easier, faster way, right? We asked 20 experts in the social media marketing space to share their favorite sources to curate content. Here’s what they had to say:
 
Khaled ElAhmad – AllTop and Scoop.it
When managing brands, we start by assigning the right “keywords” for the brand, something like #Fashion #Marketing. Then we draw a brief plan on what and when to share; Brand content + Sector content + share-able/valuable/relevant content We take brand content and make it more personalized and more “social …
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In Content Marketing, Your Brand Needs to Take the Back Seat

In Content Marketing, Your Brand Needs to Take the Back Seat | Cardiff Content Marketing | Scoop.it
To create effective content, brand promotion must take a back seat to the customer's interests.
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10 Steps to Scale Your Content Marketing Strategy

10 Steps to Scale Your Content Marketing Strategy | Cardiff Content Marketing | Scoop.it
A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here...
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How to Do Content Marketing on a Shoestring Budget

How to Do Content Marketing on a Shoestring Budget | Cardiff Content Marketing | Scoop.it
65% of companies consider content marketing to be too expensive. But at the same time, content marketing is a huge industry with incredible amounts of money being spent.
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Content Marketing In 15 Minutes a Day

Content Marketing In 15 Minutes a Day | Cardiff Content Marketing | Scoop.it
Businesses—especially very small ones—have certain constraints and often-ungenerous realities. What if you really have only 15 minutes a day to focus specifically on content? Here are three content hacks.
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Content Marketing Strategies: What Really Works (and What Doesn't)

Content Marketing Strategies: What Really Works (and What Doesn't) | Cardiff Content Marketing | Scoop.it
A new study by Nielsen reveals the most effective content marketing formats and how each affects the various stages of the consumer buyer journey.
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7 Missing Elements of Your Content Strategy

7 Missing Elements of Your Content Strategy | Cardiff Content Marketing | Scoop.it
Creating great content isn't enough. You need to actively promote it to reach your target audience. But sometimes, your content strategy may fall short.
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5 Steps to a Damn Good Content Marketing Strategy - Jeffbullas's Blog

5 Steps to a Damn Good Content Marketing Strategy - Jeffbullas's Blog | Cardiff Content Marketing | Scoop.it
Content marketing can be daunting. You know you need to participate but how do you do it? Here is a damn good content marketing strategy in just 5 steps.
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Why Content Marketers Should Step Back From Creation and Focus On Strategy

Why Content Marketers Should Step Back From Creation and Focus On Strategy | Cardiff Content Marketing | Scoop.it
Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals.
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How to Create a Content Matrix

How to Create a Content Matrix | Cardiff Content Marketing | Scoop.it
A content matrix is one of the most fundamental and important tools that a content marketer needs to have when developing a content strategy. Although it's a basic resource (let's be honest, it's r...
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4 Major Problems You Can Solve with an Online Content Audit

4 Major Problems You Can Solve with an Online Content Audit | Cardiff Content Marketing | Scoop.it
By looking at the right metrics in a content audit, you can find solutions to common audience and website problems many organizations face. Find out how an online content audit can solve four major...
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Good Content Marketing Starts With Knowing Your Customers

Good Content Marketing Starts With Knowing Your Customers | Cardiff Content Marketing | Scoop.it
Small businesses should get to know their clientele when crafting their strategy.
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