Carambar-Buz !
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At The Core » Blog Archive » End jokes Carambar: a "shot com ...

"The relationship between the French and Carambar is like a love story, from time to time, it should be revived." Thus the confectionery brand justifies this Monday in a statement that the hoax it orchestrated the end of last week ...
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Carambar : la blague à effet boomerang - Marianne

Carambar : la blague à effet boomerang - Marianne | Carambar-Buz ! | Scoop.it
Carambar, la marque de bonbons aux célèbres blagues au ras des pâquerettes, voulait «raviver la flamme» de ses consommateurs...
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It was a joke (by Carambar) ! | French advertising and marketing ...

The brand of candy Carambar announced at the end of March the end of its jokes which accompanied each of its products in the replacements by mini quiz and mathematical problems. This announcement had the effect of a ...
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World Articles » Blog Archive » Carambar loses its sense of humor

Carambar loses its sense of humor. March 21, 2013 - 11:21 pm Comments Off. "Why football is fun? Because-Thierry laughs! ". "This is a bowl and a cup are in front of a sink: I do not want to dive, said the bowl every time I drink the cup.
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Carambar décidé à continuer ses mauvaises blagues

Carambar décidé à continuer ses mauvaises blagues | Carambar-Buz ! | Scoop.it

Carambar vient de signer un joli coup de buzz en diffusant une fausse information aux relais d’opinion. Meilleure blague de l’année ou mauvaise farce?


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DocPresseESJ's curator insight, March 26, 2013 7:19 AM

"La troisième erreur est de miser sur la crédulité des journalistes ou du moins sur leur capacité restreinte à recouper, faute de temps et de moyens, les informations fournies."

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Carambar : ce n'était donc qu'une blague

Carambar : ce n'était donc qu'une blague | Carambar-Buz ! | Scoop.it
La marque avait annoncé la fin de ses fameuses blagues. C'était en fait un coup marketing.
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