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Opening day of the 43rd Miami International Auto Show - MiamiHerald.com

Opening day of the 43rd Miami International Auto Show - MiamiHerald.com | car_cars | Scoop.it
MiamiHerald.com
Opening day of the 43rd Miami International Auto Show
MiamiHerald.com
Remember this car? A 1960 Edsel Ranger is shown Friday, Nov. 8, 2013, at the 43rd Miami International Auto Show at the Miami Beach Convention Center.
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GM Wants to Follow Tesla's Lead, Move Car Sales Online - automotive.com (blog)

GM Wants to Follow Tesla's Lead, Move Car Sales Online - automotive.com (blog) | car_cars | Scoop.it
automotive.com (blog)
GM Wants to Follow Tesla's Lead, Move Car Sales Online
automotive.com (blog)
Online shopping has taken the nation by storm.
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Perhaps the next step is to restart the production of fully electric cars. As everyone can remember they have the technology for over 15 years, the EV-1. 

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2013 Los Angeles Auto Show Design Challenge Opens - Motor Authority

2013 Los Angeles Auto Show Design Challenge Opens - Motor Authority | car_cars | Scoop.it
ZerCustoms
2013 Los Angeles Auto Show Design Challenge Opens
Motor Authority
This year, twelve concepts have been submitted from auto design studios all around the world--including China, for the first time in the competition's history.
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Eiji Toyoda dies at 100; helped family's firm change auto industry - Los Angeles Times

Eiji Toyoda dies at 100; helped family's firm change auto industry - Los Angeles Times | car_cars | Scoop.it
Eiji Toyoda dies at 100; helped family's firm change auto industry Los Angeles Times Toyoda, who is credited with developing the car company's efficient, low-defect manufacturing processes and who helped spearhead Toyota's aggressive push into the...
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Poll: Interest in Google Glass in the car - automotiveIT International

Poll: Interest in Google Glass in the car - automotiveIT International | car_cars | Scoop.it
Google's wearable computer can be operated through voice commands (Photo: Google) Car drivers would be interested in using Google's wearable computer - Google Glass - to help control functions in a car, according to a new poll of 1,011 German car...

Via salvatore scafidi
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Tesla's Musk uses Twitter to find engineers for 'autopilot' car - Automotive News

Tesla's Musk uses Twitter to find engineers for 'autopilot' car - Automotive News | car_cars | Scoop.it
automotive.com (blog)
Tesla's Musk uses Twitter to find engineers for 'autopilot' car
Automotive News
LOS ANGELES (Bloomberg) -- Tesla Motors CEO Elon Musk has turned to Twitter Inc.
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Rescooped by Nathan DC from VL Digital News and Reviews ~ Automotive Digital Marketing
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Used 2011 Audi A4 2.0T Premium Plus For Sale | Fort Worth TX | F12T43791 | Serving Dallas, Keller, Grapevine, Bedford, Arlington TX & North Richland Hills

Used 2011 Audi A4 2.0T Premium  Plus For Sale | Fort Worth TX | F12T43791 | Serving Dallas, Keller, Grapevine, Bedford, Arlington TX & North Richland Hills | car_cars | Scoop.it
Test drive and buy a used 2011 Audi A4, , from Allen Samuels Hyundai Fort Worth in Fort Worth, TX, 76180. Call 866-870-1199 for more information on buying a used car in Fort Worth, Texas.

Via VL Digital Marketing
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VL Digital Marketing's curator insight, August 28, 2013 9:48 PM

Used 2011 Audi A4 2.0T Premium  Plus For Sale | Fort Worth TX | F12T43791 | Serving Dallas, Keller, Grapevine, Bedford, Arlington TX & North Richland Hills

Rescooped by Nathan DC from Technology in Business Today
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Can Mobile Data Pricing Innovation Speed Up Connected Car Market?

Can Mobile Data Pricing Innovation Speed Up Connected Car Market? | car_cars | Scoop.it
There are many questions to address when developing connected car approaches and business models, with a key area of concern the impact of mobile data pricing plan evolution on connected car strategies in the automotive industry.

Via TechinBiz
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Fuel cell cars from Toyota, Honda, Hyundai set to debut at auto shows - Los Angeles Times

Fuel cell cars from Toyota, Honda, Hyundai set to debut at auto shows - Los Angeles Times | car_cars | Scoop.it
Fuel cell cars from Toyota, Honda, Hyundai set to debut at auto shows
Los Angeles Times
At auto shows in Los Angeles and Tokyo this week, Toyota Motor Corp., Honda Motor Co. and Hyundai Motor Co. will introduce hydrogen-powered cars.
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Beyond Hot Air: Driving Toyota's Hydrogen Car and Future Technology in Japan - automotive.com

Beyond Hot Air: Driving Toyota's Hydrogen Car and Future Technology in Japan - automotive.com | car_cars | Scoop.it
Beyond Hot Air: Driving Toyota's Hydrogen Car and Future Technology in Japan
automotive.com
Do you ever wonder how Blackberry once dominated the smartphone industry six years ago and is now in the verge of going under?

Via Thomas Faltin
Nathan DC's insight:

The innovational electric technology that Tesla stands for or will Japan once again be the one with the most advanced technology and the ability to massproduce and sell it?  

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GM's Akerson says female auto CEO is inevitable - USA TODAY

GM's Akerson says female auto CEO is inevitable - USA TODAY | car_cars | Scoop.it
GM's Akerson says female auto CEO is inevitable
USA TODAY
"The Detroit Three are all run by non-car guys," Akerson said at a conference about leadership diversity.
Nathan DC's insight:

Good managers adapt so are you what you sell? No ofcourse not!

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Tesla planning to build self-driving car within 3 years - Automotive News

Tesla planning to build self-driving car within 3 years - Automotive News | car_cars | Scoop.it
ExtremeTech Tesla planning to build self-driving car within 3 years Automotive News (Reuters) -- Electric car company Tesla Motors is working to produce a car capable of running on "auto-pilot" within the next three years, CEO Elon Musk said,...
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Rescooped by Nathan DC from VL Digital News and Reviews ~ Automotive Digital Marketing
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Green Cars in Austin TX

Green Cars in Austin TX | car_cars | Scoop.it
Take a look at this infographic to find out more about Toyota’s top commitment to eco-friendly automobiles and Lost Pines Toyota’s green business practices.

Via VL Digital Marketing
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Private Equity Bets On Luxury Auto Dealerships In China - Forbes

Private Equity Bets On Luxury Auto Dealerships In China - Forbes | car_cars | Scoop.it
Private Equity Bets On Luxury Auto Dealerships In China
Forbes
He should know. For nearly two decades, he has studied, consulted and invested in the Chinese consumer sector. In 2007, he led investment into Yonghui Superstores Co.
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Auto Leases Entice, but They're Still Costly - New York Times

Auto Leases Entice, but They're Still Costly - New York Times | car_cars | Scoop.it
New York Times Auto Leases Entice, but They're Still Costly New York Times “If you asked me what is the most expensive way to get a car, the answer would be: You only want to own it during its period of greatest depreciation and then move to...
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Why Aren't Car Dealerships Selling Cars? - Automotive Sales - Car Sales

http://www.internetsales20group.com Why Aren't Car Dealerships Selling Cars? - Automotive Sales - Car Sales

Via Bill Cosgrove
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Helping Buyers Cover Their Butts: The Ultimate B2B Conversion Strategy - ClickZ

Helping Buyers Cover Their Butts: The Ultimate B2B Conversion Strategy - ClickZ | car_cars | Scoop.it
The main goal of your site should be to reduce perceived risk and move your prospects steadily through a series of small conversions rather than going for the big conversion upfront.

 

Digest...

 

B2B decisions involve much higher price tags, require the weighing of many diverse and often conflicting considerations, and can have an impact on the career and job tenure of the prospective buyer.

 

There's an old saying: "No one ever got fired for buying IBM." This was when IBM was the "gold standard" of the computer industry, but the power of this statement still remains. What it's demonstrating is the key motivation for B2B buyers and decision-makers: covering your butt.

 

Here are three ways to apply this thinking to your online initiatives:

1. Showcase clients that have had a positive outcome working with you. How has your company helped other clients solve their problems? Demonstrate your organization's track record through the power of testimonials and referrals from past and current clients, and through case studies.

2. Dress the part.  B2B websites should be the equivalent of the well-dressed business person. If that means erring on the side of being a bit more conservative, then do so. Unless your buyer demographic is very specific (e.g., "car guys" in the automotive industry, or more colorful companies in the entertainment or advertising industries), you should look "normal" as defined by your prospective customer.

3. Create content for every stage of the decision-making process. You may be expecting too much from your website's visitors. Many marketers are so focused on calls-to-action that they ask for the sale prematurely. B2B buyers typically make several visits to your site and will research your company on other channels like social before choosing to engage with you.

Knowing that this pre-engagement courtship period is longer in the B2B setting, your initial conversion points should be focused on providing information. Maybe a no-obligation download of an e-book is your first step, then an email ask at some point would follow. The idea is to show your prospects you know what they need by respecting their space but still being helpful.


Via marketingIO
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marketingIO's curator insight, June 12, 2013 8:55 AM

Tim Ash is an expert in optimization and conversions, and forgotten more about optimization than any of us would ever know. The above perspective is spot-on: the appeal to the emotional side of the brain is critically important for the B2B buyer. Make them feel safe and secure about you as a vendor.


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