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55 Astuces SEO

55 Astuces SEO | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it
Je vous donne la traduction d'un article que j'ai trouvé en SEO qui comporte 55 astuces en référencement. Cette articles à été écrit par Richard V. Burckhardt, aussi connu comme The Optimist Web , est un entraîneur de ...
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Médias sociaux, tous contenus (images, vidéos, ...) et techniques. Social media, all contents and techniques
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Rescooped by Laurent Lenclud from Référencement internet
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25 outils SEO efficaces pour les TPE - PME

25 outils SEO efficaces pour les TPE - PME | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it
“ ITespresso.fr vous propose une infographie recensant les 25 outils SEO efficaces. Essentiel pour gagner en visibilité sur les moteurs et donc sur le Net.”
Via Arobasenet
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Laurence Galambert's curator insight, May 7, 12:03 AM

Une belle infographie qui résume en images l'ensemble des outils intéressants pour optimiser votre référencement! A consulter, liker et partager sans modération ;-)

Easybear's curator insight, May 13, 8:41 AM

Bons outils pour industrialiser les techniques de marketing web, plus particulièrement le référencement en ligne.

Rescooped by Laurent Lenclud from SEO and Social Media Marketing
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5 New Realities of SEO

5 New Realities of SEO | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it

To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.

 

What this means for website owners is they can no longer count on writing content about a subject, optimizing it and going to work on links to the page. Sure, that stuff will always play a role, but there are other significant factors at play today.

 Read More: http://www.ducttapemarketing.com/blog/2013/10/14/new-realities-seo/

 

 


Via Antonino Militello
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PivotPointBrands's curator insight, October 15, 2013 10:54 AM

Search is such a dynamic aspect of online marketing, it seems that it offers 5 new realities every month. These realities are nicely explained and make a lot of sense.

Simon Steed's curator insight, October 15, 2013 2:43 PM

A really good insight into the complexities with SEO consultancy and how to understand what you need to concentrate upon to get the most out of any SEO work you undertake.

Srinivas Ramarao's curator insight, October 25, 2013 10:02 AM

Should you really care about SEO any longer? A lot of emphasis is being laid on Social signals and perhaps in a way "drum beat your presence". If linking was a bane to get ranked previously, how is it very different from "drum beating your social presence"?

Rescooped by Laurent Lenclud from Online Collaboration Tools
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Send Files of Any Size To Anyone with Sendly

Send Files of Any Size To Anyone with Sendly | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it
Sendly. The easy way to send your big files.

Via Robin Good
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Webgrrl's comment, January 4, 5:03 AM
doesn't look like its free..anymore
Robin Good's comment, January 4, 5:06 AM
Thanks for reporting it Webgrrl.
Kathleen Mirin's curator insight, January 26, 9:53 PM

Appsolutely excellent tool.

Rescooped by Laurent Lenclud from SEO and Social Media Marketing
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3 Digital Marketing Strategies you Should Not Ignore

3 Digital Marketing Strategies you Should Not Ignore | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it

The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.

 

The three digital marketing strategies that can pay off and drive free traffic include social, search and the all important “unique” content that is the foundation element that facilitates and accelerates the sharing and lifts your search results.

 

1. Search is Changing

2. Content is the New SEO

3. Social is the Turbo Charger for Content

 

Read More At: http://www.jeffbullas.com/2012/10/16/3-digital-marketing-strategies-you-should-not-ignore/


Via Antonino Militello
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How to Measure Your Link Spread

How to Measure Your Link Spread | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it
Learn how to easure the number of pages with inbound versus outbound links using free tools and Microsoft Excel.
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6 Steps on How to Cash-In on the New SEO

6 Steps on How to Cash-In on the New SEO | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it

"Author Rank. Panda. Penguin. Mobile. Google+. If you think about it, these things were not on most SEO and online content marketer radars in the early 2011. But in just a year’s time, they have become major components of Web marketing.

 

Have you responded to these changes? Have you learned how to tap into the potential of these developments and increase exposure for your brand, traffic to your site, and money in your bank account?"

 

-----

 

"Social sharing is becoming one of the most prominent ways in which to determine the authority of a particular page.

 

This is why Google has made some many changes to its algo: Because people are sharing so much content across the social web, it was time to evaluate how they were affecting search rankings".

 

Read More: http://www.searchenginejournal.com/6-steps-on-how-to-cash-in-on-the-new-seo/49252/


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Une mise au point Inbound Marketing peut déverrouiller Une nouvelle chance pour les propriétaires d’entreprises comme l’a expliqué Kevin Consultant SEO Yeaman | allmovies-download.com

Une mise au point Inbound Marketing peut déverrouiller Une nouvelle chance pour les propriétaires d’entreprises comme l’a expliqué Kevin Consultant SEO Yeaman | allmovies-download.com | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it
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55 Astuces SEO

55 Astuces SEO | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it
Je vous donne la traduction d'un article que j'ai trouvé en SEO qui comporte 55 astuces en référencement. Cette articles à été écrit par Richard V. Burckhardt, aussi connu comme The Optimist Web , est un entraîneur de ...
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A Brighter Web - Tutorials to make your life easier

A Brighter Web - Tutorials to make your life easier | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it

Quelques tutoriels en anglais pour finaliser votre identité numérique.

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12 Things You *Must* do After Writing a New Blog Post [with Infographic]

12 Things You *Must* do After Writing a New Blog Post [with Infographic] | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it
I see a lot of great blog posts go to waste simply because the writer or marketer didn’t understand how content marketing works (if this includes you, read this post on 98 Content Marketing Articles to Make You an Insomniac). These people are relying on the “build it and they will come mentality” which just doesn’t work unless you have a giant powerhouse with a massive existing readership.

So how can you get the word out about your latest and greatest?

The infographic at the link has a 12-point checklist that walks you through an useful process...


Via Lauren Moss
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Do Search Engines Want Twitter Search Results?

Do Search Engines Want Twitter Search Results? | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it

"Twitter recently updated its robots.txt file and, though the change opens up millions of pages to being crawled, there’s no guarantee that the main search engines want what Twitter is offering.

 

The Sociable seems to have been the first to notice Twitter’s robots.txt changes, which now specifically allow Google, Bing, Yahoo, Yandex and other bots to crawl through some of Twitter’s search results pages".

 

Find Out More: http://searchengineland.com/twitter-opens-up-to-more-crawling-but-do-search-engines-want-its-search-results-in-theirs-134534


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Rescooped by Laurent Lenclud from Réseaux et médias sociaux, veille, technique et outils
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Facebook : la chute des like après la purge

Facebook : la chute des like après la purge | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it
The purge of fake profiles and likes announced by Facebook earlier this month kicked into full gear Wednesday, and the deletion of accounts that were created illegitimately and likes from malware, compromised accounts, deceived users, fake users,...

Via Fabrice
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Une rentrée sous le signe du brandcontent digital

Une rentrée sous le signe du brandcontent digital | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it
La publicité autre part...

Via Fabrice
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Plateforme leader pour les projets informatiques, graphiques, et gestion de contenu

Plateforme leader pour les projets informatiques, graphiques, et gestion de contenu | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it
Trouvez des prestataires compétitifs (développeurs, graphistes, traducteurs, etc.) dans le monde entier. Travaillez avec eux par Internet en toute sécurité.
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Why Storytelling Is The Future of Marketing


Via Robin Good
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Katherine Anne's curator insight, October 7, 2013 2:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Andrea Luyken's curator insight, October 9, 2013 10:10 AM

Storytelling works because stories are memorable, impactful, and personal. This video also features statistics about why the combination of data and story produces the biggest effect.

Marco Gabrielli's curator insight, November 12, 2013 11:30 AM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

Rescooped by Laurent Lenclud from Social Media Content Curation
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New Social Content Discovery Tool: Hopflow

New Social Content Discovery Tool: Hopflow | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it

Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.

 

From reviewed article by The Next Web:

"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.

 

You’ll need to sign up with your Twitter or Facebook credentials.

Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.

 

You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.

 

“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

 

Read full article here:

http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 


Via Giuseppe Mauriello
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Anthony Burke's comment, January 14, 2013 5:30 AM
Looks interesting, will check it out.
Anthony Burke's comment, January 14, 2013 5:30 AM
Looks interesting, will check it out.
Philippe Trebaul's curator insight, January 31, 2013 1:59 AM
New Social Content Discovery Tool: Hopflow.

 

From hopflow.com - December 5, 2012 6:38 PM

 

Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.

 

From reviewed article by The Next Web:

"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.

 

You’ll need to sign up with your Twitter or Facebook credentials.

Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.

 

You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.

 

“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

 

Read full article here:

http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 

 

New Social Content Discovery Tool: Hopflow | @scoopit via @pinomauriello http://sco.lt/...

Rescooped by Laurent Lenclud from Gouvernance web - Quelles stratégies web ?
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Le service de vidéo Vine racheté par Twitter

Le service de vidéo Vine racheté par Twitter | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it
Le réseau social Twitter vient d’acquérir le service de vidéo Vine, qui n’a jamais été lancé au public, pour un montant non communiqué.

Via A Grolleau-Fricard
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The Death Of SEO, Failed Predictions Over The Years [Infographic ]

The Death Of SEO, Failed Predictions Over The Years [Infographic ] | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it

"SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead?

 

1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over the years.

 

The infographic is from SEO Book and is interesting in that rather than taking a timeline approach, it instead shows examples of various types of people who’ve declared that SEO is dead and why they are, as the infographic puts it, “deluded.”

 

 


Via Antonino Militello
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Mike Ellsworth's comment, October 10, 2012 7:48 PM
Don, thanks for the reScoop!
pureconcept's comment, October 16, 2012 10:26 AM
Infographie traduite en français, ici http://www.pureconcept.fr/actualites/23-actualites-seo/57-la-mort-du-seo-traduction-francaise
Mike Ellsworth's comment, October 20, 2012 3:43 PM
Anne, thanks as always for the reScoop!
Rescooped by Laurent Lenclud from Réseaux et médias sociaux, veille, technique et outils
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Médias sociaux : comment les entreprises mesurent-elles le retour sur investissement ?

Médias sociaux : comment les entreprises mesurent-elles le retour sur investissement ? | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it
Les 12 indicateurs de retour sur investissement les plus fréquemment utilisés en entreprise au sujet des médias sociaux (Médias sociaux : comment les entreprises mesurent-elles le retour sur investissement ?

Via Denis Failly, Fabrice
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Le Storytelling Digital : formes émergentes, nouveaux métiers, business models

Le Storytelling Digital : formes émergentes, nouveaux métiers, business models | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it

Cet article est issu de la réflexion menée à l’occasion de la conférence Storytelling Digital du 08/04 à La Cantine en la présence de Cécile Cros (narrative), Julien Aubert (Story Factory et Faismoijouer.com), Nicolas Bry (TransmediaLab) et Denis Fabre (Shibo Interactive).


Via Audrey Bardon, Derriennic, Geoffrey Laloux
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Rescooped by Laurent Lenclud from Collaboration en ligne et communication interne
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Tumblr 2012: guide d'utilisation pour un usage professionnel

Guide d'utilisation pour usage professionnel: mode d'emploi, fonctionnalités, bonnes pratiques, exemples pertinents d'usage pro, avantages et limites technique...


Via Frédéric DEBAILLEUL, tonio de la concha
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5 Google+ resources & tips for business – plus infographic

5 Google+ resources & tips for business – plus infographic | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it

In viewing the philosophy and personas of the the top three social networks — Google+, Facebook and Twitter — all are taking and staking different positions online.

- Google sees Google+ as core to its online properties. This can be seen with the Google+ button on almost all its online properties from Gmail to Google “Reader”. Google is about relevancy and user experience.
- Facebook positions its social network platform as being about people’s identity. The “Timeline” update further reinforces this position as it allows you to update your life history and place it with the appropriate date stamp in your timeline stream.
- Twitter sees itself as about “Events”. Breaking news and events globally in real time but keeping its charm and interface simple.

The challenge that most Facebook users face with changing to other social networks is that firstly, it is very time consuming managing two social platforms, and secondly, why change when most of their friends already hangout on Facebook.

Here are some valuable tips, resources and insights to how to use Google+ effectively...


Via Lauren Moss
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7 Super Useful Infographics About Google+ and a Lesson From Each

7 Super Useful Infographics About Google+ and a Lesson From Each | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it
If you still have doubts about Google+, check out this collection of infographics and tips to make the most of it's power - especially for search.

You already know that we think Google+ is pretty rad, but can it really be a good business tool? It certainly can and we’ve got the infographics to prove it! Sit back, relax and enjoy the business lessons from these great Google+ infographics.


Via Lauren Moss
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Facebook : vous pouvez désormais programmer vos messages sur votre téléphone portable

Facebook : vous pouvez désormais programmer vos messages sur votre téléphone portable | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it
Une nouveauté de la dernière mise à jour de l'application Facebook...

Via Freewares&Tutos
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Facebook entre en action: les pages perdent des milliers de Likes

Facebook entre en action: les pages perdent des milliers de Likes | Social Media, Content Branding, Inbound Marketing, ... | Scoop.it
Facebook vient visiblement de commencer son opération "coup de poing" contre les faux comptes.
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