In viewing the philosophy and personas of the the top three social networks — Google+, Facebook and Twitter — all are taking and staking different positions online.
- Google sees Google+ as core to its online properties. This can be seen with the Google+ button on almost all its online properties from Gmail to Google “Reader”. Google is about relevancy and user experience.
- Facebook positions its social network platform as being about people’s identity. The “Timeline” update further reinforces this position as it allows you to update your life history and place it with the appropriate date stamp in your timeline stream.
- Twitter sees itself as about “Events”. Breaking news and events globally in real time but keeping its charm and interface simple.
The challenge that most Facebook users face with changing to other social networks is that firstly, it is very time consuming managing two social platforms, and secondly, why change when most of their friends already hangout on Facebook.
Here are some valuable tips, resources and insights to how to use Google+ effectively...
Via Lauren Moss