I see a lot of great blog posts go to waste simply because the writer or marketer didn’t understand how content marketing works (if this includes you, read this post on 98 Content Marketing Articles to Make You an Insomniac). These people are relying on the “build it and they will come mentality” which just doesn’t work unless you have a giant powerhouse with a massive existing readership.
So how can you get the word out about your latest and greatest?
The infographic at the link has a 12-point checklist that walks you through an useful process...
Via Lauren Moss