To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.
What this means for website owners is they can no longer count on writing content about a subject, optimizing it and going to work on links to the page. Sure, that stuff will always play a role, but there are other significant factors at play today.
The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.
The three digital marketing strategies that can pay off and drive free traffic include social, search and the all important “unique” content that is the foundation element that facilitates and accelerates the sharing and lifts your search results.
"Author Rank. Panda. Penguin. Mobile. Google+. If you think about it, these things were not on most SEO and online content marketer radars in the early 2011. But in just a year’s time, they have become major components of Web marketing.
Have you responded to these changes? Have you learned how to tap into the potential of these developments and increase exposure for your brand, traffic to your site, and money in your bank account?"
"Social sharing is becoming one of the most prominent ways in which to determine the authority of a particular page.
This is why Google has made some many changes to its algo: Because people are sharing so much content across the social web, it was time to evaluate how they were affecting search rankings".
Je vous donne la traduction d'un article que j'ai trouvé en SEO qui comporte 55 astuces en référencement. Cette articles à été écrit par Richard V. Burckhardt, aussi connu comme The Optimist Web , est un entraîneur de ...
I see a lot of great blog posts go to waste simply because the writer or marketer didn’t understand how content marketing works (if this includes you, read this post on 98 Content Marketing Articles to Make You an Insomniac). These people are relying on the “build it and they will come mentality” which just doesn’t work unless you have a giant powerhouse with a massive existing readership.
So how can you get the word out about your latest and greatest?
The infographic at the link has a 12-point checklist that walks you through an useful process...
"Twitter recently updated its robots.txt file and, though the change opens up millions of pages to being crawled, there’s no guarantee that the main search engines want what Twitter is offering.
The Sociable seems to have been the first to notice Twitter’s robots.txt changes, which now specifically allow Google, Bing, Yahoo, Yandex and other bots to crawl through some of Twitter’s search results pages".
The purge of fake profiles and likes announced by Facebook earlier this month kicked into full gear Wednesday, and the deletion of accounts that were created illegitimately and likes from malware, compromised accounts, deceived users, fake users,...
Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.
From reviewed article by The Next Web:
"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.
You’ll need to sign up with your Twitter or Facebook credentials.
Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.
You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.
“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”
"SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead?
1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over the years.
The infographic is from SEO Book and is interesting in that rather than taking a timeline approach, it instead shows examples of various types of people who’ve declared that SEO is dead and why they are, as the infographic puts it, “deluded.”
Les 12 indicateurs de retour sur investissement les plus fréquemment utilisés en entreprise au sujet des médias sociaux (Médias sociaux : comment les entreprises mesurent-elles le retour sur investissement ?
Cet article est issu de la réflexion menée à l’occasion de la conférence Storytelling Digital du 08/04 à La Cantine en la présence de Cécile Cros (narrative), Julien Aubert (Story Factory et Faismoijouer.com), Nicolas Bry (TransmediaLab) et Denis Fabre (Shibo Interactive).
In viewing the philosophy and personas of the the top three social networks — Google+, Facebook and Twitter — all are taking and staking different positions online.
- Google sees Google+ as core to its online properties. This can be seen with the Google+ button on almost all its online properties from Gmail to Google “Reader”. Google is about relevancy and user experience. - Facebook positions its social network platform as being about people’s identity. The “Timeline” update further reinforces this position as it allows you to update your life history and place it with the appropriate date stamp in your timeline stream. - Twitter sees itself as about “Events”. Breaking news and events globally in real time but keeping its charm and interface simple.
The challenge that most Facebook users face with changing to other social networks is that firstly, it is very time consuming managing two social platforms, and secondly, why change when most of their friends already hangout on Facebook.
Here are some valuable tips, resources and insights to how to use Google+ effectively...
If you still have doubts about Google+, check out this collection of infographics and tips to make the most of it's power - especially for search.
You already know that we think Google+ is pretty rad, but can it really be a good business tool? It certainly can and we’ve got the infographics to prove it! Sit back, relax and enjoy the business lessons from these great Google+ infographics.