The use of social media tools, for the purpose of releasing an article in the clinical pain sciences, increases the number of views and downloads.
Kyle Nicholas's insight:
At CancerDancer we have been building awareness of ovarian cancer using social media almost exclusively. This study seems to indicate what we intuited: using social media to spread the word increases exposure, and probably knowledge. We often point to studies, drug trials, new treatments, etc. A core group of the cancer community is really interested in this; many online friends take a look, too. Looks like doctors and clinics should do the same.
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