Canada's Anti-Spam Legislation
277 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by David
Scoop.it!

Updating IT and BYOD Policies to Reflect CASL Software Notification Requirements - Bennett Jones

Updating IT and BYOD Policies to Reflect CASL Software Notification Requirements - Bennett Jones | Canada's Anti-Spam Legislation | Scoop.it
In a corporate environment, bring-your-own-device (BYOD) policies and IT use policies will need to be re-visited given the nexus of CASL prohibitions and industry practices in managing enterprise technology and communication infrastructure.
David's insight:

On January 15, 2015 the software provisions in Canada’s Anti-Spam Legislation (CASL) will come into effect, requiring consent from the authorized user or owner of a device prior to the installation of software. This can impact businesses and IT departments who allow their employees to bring their own devices to work. It may be time to revisit your BYOD policy! Learn more here!

more...
No comment yet.
Scooped by David
Scoop.it!

Next phase of anti-spam law targets software

Next phase of anti-spam law targets software | Canada's Anti-Spam Legislation | Scoop.it
Canada's controversial anti-spam law has already forced businesses to change how they communicate with consumers by email.
more...
No comment yet.
Scooped by David
Scoop.it!

The New Anti-Spam Law May Be Just What We Needed | Navantis TechBlog

The New Anti-Spam Law May Be Just What We Needed | Navantis TechBlog | Canada's Anti-Spam Legislation | Scoop.it
David's insight:

CASL may not be all that bad. This is an interesting perspective on Canada's new Anti-Spam Legislation. Look at this new law as an opportunity to re-vamp how you're managing your client and contact base. Are you reaching the right people? Are you wasting time and resources sending to contacts who have no interest in your business? It's time to clean up your CRM system!

more...
No comment yet.
Scooped by David
Scoop.it!

Corporate-Compliance.pdf

David's insight:

The Competition Bureau issued a consultation on proposed guidelines designed to help businesses comply with the Competition Act, the Consumer Packaging and Labelling Act, the Textile Labelling Act and Precious Metals Marking Act, and to highlight the changes to the Competition Act due to Canada's Anti-Spam Legislation (CASL).

more...
No comment yet.
Scooped by David
Scoop.it!

Canada's Anti-spam Legislation Database Checklist

David's insight:

To avoid a hefty monetary penalty begin assessing your existing database for compliance. This checklist provides information regarding express vs. implied consent and will help in determining which subscribers require re-confirmation of their consent and by what date.

more...
No comment yet.
Rescooped by David from Digital-News on Scoop.it today
Scoop.it!

Lessons Learned from the Evolution of Spam Tips to staying ahead of the email deliverability curve

Lessons Learned from the Evolution of Spam  Tips to staying ahead of the email deliverability curve | Canada's Anti-Spam Legislation | Scoop.it
Improving email deliverability is a top concern for today’s email marketers. Email campaigns must pass through different anti-spam filters, blockers, and o

Via Thomas Faltin
David's insight:

Stay ahead of the email deliverability curve!

more...
No comment yet.
Scooped by David
Scoop.it!

CRTC received more than 1,000 complaints since anti-spam law took effect

CRTC received more than 1,000 complaints since anti-spam law took effect | Canada's Anti-Spam Legislation | Scoop.it
Hundreds of reports have been submitted daily and investigators are already at work looking into whether companies have violated the new law, the CRTC says (RT @GlobeTechnology: CASL (Canada's anti-spam law) is here, and the CRTC already has 1,000...
David's insight:

CASL has been in force for 6 days and the CRTC has already received more than 1,000 complaints from Canadians! Don't get stuck with a $10million penalty start learning how to become CASL compliant today!

more...
No comment yet.
Scooped by David
Scoop.it!

PMA Compliance Council Guide to the Canada Anti-Spam Law - PMA

PMA Compliance Council Guide to the Canada Anti-Spam Law - PMA | Canada's Anti-Spam Legislation | Scoop.it
The Performance Marketing Association (“PMA”) Compliance Council is excited to release a new Guide to the Canada Anti-Spam Law, outlining key recommendations to marketers who wish to send commercial emails to consumers in Canada.
more...
No comment yet.
Scooped by David
Scoop.it!

Is your business ready for Canada’s new anti-spam law? | Navantis TechBlog

Is your business ready for Canada’s new anti-spam law? | Navantis TechBlog | Canada's Anti-Spam Legislation | Scoop.it
David's insight:

Are you ready for CASL? In Navantis' latest blog posts they discuss how important a CRM system will be for businesses in the near future. Navantis is able to integrate your email system with Microsoft Dynamics CRM to track all communications and manage your contacts based on consent status.

more...
No comment yet.
Rescooped by David from The MarTech Digest
Scoop.it!

Marketing in Canada? You Must Comply with New Law by July 1, 2014 - Act-On | #TheMarketingAutomationAlert

Marketing in Canada? You Must Comply with New Law by July 1, 2014 - Act-On | #TheMarketingAutomationAlert | Canada's Anti-Spam Legislation | Scoop.it

Canada’s Anti-Spam Law (CASL) goes into force on July 2, 2014, putting the marketing industry on notice that Canada is serious about driving out spammers.


Via marketingIO
more...
marketingIO's curator insight, December 9, 2013 7:28 PM

Haven't had a significant amount of time to absorb this, but a recommended course of action for my clients:

1) Reach out to the current prospect/contract database of Canadians and confirm their participation. Save the response.

2) Add a check here if you are Canadian or you visit Canada on a regular basis to all forms.

3) Remove any Canadians from any third party lists.


Scooped by David
Scoop.it!

KEEPING CURRENT: Canada’s Tough New Anti-Spam Legislation: Beware Its Extra-Territorial Reach | Business Law Section

KEEPING CURRENT: Canada’s Tough New Anti-Spam Legislation: Beware Its Extra-Territorial Reach | Business Law Section | Canada's Anti-Spam Legislation | Scoop.it
Canada’s new anti-spam laws (CASL) will come into force on July 1, 2014, and is the toughest anti-spam law in the world. Whether or not your client is not located in Canada, CASL may affect your client.
David's insight:

It's a Canadian law with international implications.

more...
No comment yet.
Scooped by David
Scoop.it!

CASL: Examples of Express and Implied Consent | CakeMail

CASL: Examples of Express and Implied Consent | CakeMail | Canada's Anti-Spam Legislation | Scoop.it
Permission, and how it's defined, is the big difference between CAN-SPAM and the Canadian Anti-Spam Legislation (CASL). CAN-SPAM allows you to purchase a mailing list and send to the people on that list, so long as you ...
more...
No comment yet.
Scooped by David
Scoop.it!

The Transitional Period & Implied Consent Under CASL - Mondaq News Alerts (registration)

The Transitional Period & Implied Consent Under CASL - Mondaq News Alerts (registration) | Canada's Anti-Spam Legislation | Scoop.it
The Transitional Period & Implied Consent Under CASL
Mondaq News Alerts (registration)
Two weeks from today, on July 1st, the first stage of the new law will come into force. The implied consent provisions in Section 66 create a transitional period.
David's insight:

If there is an existing business relationship between you and your contact which involves commercial electronic messages (CEMs) you have implied consent. Implied consent provides you with a 36 month transitional period to request and receive expressed consent.


 You need a CRM system that will manage your contacts based on consent status, track & store interactions and provide reminders when the 36 month grace period expires.

more...
No comment yet.
Scooped by David
Scoop.it!

What you need to know about the hidden, rolling CASL deadlines

What you need to know about the hidden, rolling CASL deadlines | Canada's Anti-Spam Legislation | Scoop.it

"Few know that CASL creates a special kind of implied consent for "inquiries" that expire after six months. This type of consent applies to any new contacts acquired since July 1, 2014 where express consent was not obtained. This means a new contact who requested information in July of last year implicitly agreed to receive your CEMs until this January, when your implied consent status expires."

David's insight:

Many of us are relying on the three year transition period where our implied consent still stands but do you know of other important dates and deadlines coming up? Some of you may have to cross a few names off your list by next month! Learn more here!

more...
No comment yet.
Scooped by David
Scoop.it!

Express Consent Versus Implied Consent

Express Consent Versus Implied Consent | Canada's Anti-Spam Legislation | Scoop.it
David's insight:

CASL Basics. Here is everything you need to know to manage your contacts and remain compliant.

more...
No comment yet.
Scooped by David
Scoop.it!

CRTC clarifies that anti-spam law won't apply to self-installation of computer ... - Lexology (registration)

CRTC clarifies that anti-spam law won't apply to self-installation of computer ... - Lexology (registration) | Canada's Anti-Spam Legislation | Scoop.it
CRTC staff has issued important guidance on its interpretation of section 8 of Canada's Anti-Spam Legislation (CASL), noting that the law would not…
David's insight:

We were all so focused on the July 1, 2014 deadline that many of us had overlooked the enforcement date detailed in Section 8 of the legislation. As of January 1st an entity may not install or cause to be installed a computer program on another person’s computer system without prior express consent. Are you compliant?


Read more on the details of Section 8 here!


more...
No comment yet.
Scooped by David
Scoop.it!

Get Consent, Track Consent, Maintain Consent. Let Navantis Help You Be CASL – Ready! | Navantis TechBlog

Get Consent, Track Consent, Maintain Consent. Let Navantis Help You Be CASL – Ready! | Navantis TechBlog | Canada's Anti-Spam Legislation | Scoop.it
more...
No comment yet.
Scooped by David
Scoop.it!

CRTC Releases Guidance On CASL's Application To Registered Charities - Mondaq News Alerts (registration)

CRTC Releases Guidance On CASL's Application To Registered Charities - Mondaq News Alerts (registration) | Canada's Anti-Spam Legislation | Scoop.it
CRTC Releases Guidance On CASL's Application To Registered Charities Mondaq News Alerts (registration) Earlier this month, the Canadian Radio-television and Telecommunications Commission (CRTC) published a list of Frequently Asked Questions (FAQ)...
David's insight:

CASL applies to registered charities too - learn how to protect yourself with a CASL ready CRM system!

more...
No comment yet.
Scooped by David
Scoop.it!

How Canada's Anti-Spam Law Impacts Your Social Media

How Canada's Anti-Spam Law Impacts Your Social Media | Canada's Anti-Spam Legislation | Scoop.it
Canada's Anti-Spam Law (CASL) will come into effect on July 1st.
David's insight:

Find out how CASL can impact your social media strategy!

more...
No comment yet.
Scooped by David
Scoop.it!

CRTC updates FAQs on registered charities under CASL - Lexology (registration)

CRTC updates FAQs on registered charities under CASL - Lexology (registration) | Canada's Anti-Spam Legislation | Scoop.it
CRTC updates FAQs on registered charities under CASL
Lexology (registration)
On July 1, 2014, Canada's Anti-Spam Legislation (CASL) came into force.
more...
No comment yet.
Scooped by David
Scoop.it!

Canada's Anti-Spam Law Punishes Charities

Canada's Anti-Spam Law Punishes Charities | Canada's Anti-Spam Legislation | Scoop.it
Proponents of Canada's Anti-Spam Legislation (CASL) have touted it as a giant leap for economic efficiency in e-commerce by making spam illegal. And CASL does list the promotion of "efficiency" as its purpose. But contrary to the good results this efficiency may bring, CASL could have a decimating effect on charities. Here's how.
more...
No comment yet.
Rescooped by David from Digital-News on Scoop.it today
Scoop.it!

What’s the Deal With CASL? Navigating Canada’s Anti-Spam Legislation

What’s the Deal With CASL? Navigating Canada’s Anti-Spam Legislation | Canada's Anti-Spam Legislation | Scoop.it
Just yesterday, Canada’s Anti-Spam Legislation (CASL) took effect. For inbound marketers and businesses that have Canadian leads or prospects, this poses quite a challenge. CASL covers the send…

Via Thomas Faltin
more...
No comment yet.
Scooped by David
Scoop.it!

Counting down to Canada's anti-spam legislation (CASL) – the last minute guide ... - Lexology (registration)

Counting down to Canada's anti-spam legislation (CASL) – the last minute guide ... - Lexology (registration) | Canada's Anti-Spam Legislation | Scoop.it
Counting down to Canada's anti-spam legislation (CASL) – the last minute guide ...
David's insight:

If you haven't devised a CASL strategy yet you should take a look at this!

more...
No comment yet.
Scooped by David
Scoop.it!

How the CRTC will enforce CASL | IT World Canada News

How the CRTC will enforce CASL | IT World Canada News | Canada's Anti-Spam Legislation | Scoop.it
With Canada's Anti-Spam Legislation (CASL) coming into force on July 1, the federal government has been sharing its pointers on how businesses can avoid sending spam – and how they can avoid warnings and fines for ...
more...
No comment yet.
Rescooped by David from Marketing
Scoop.it!

CASL Canada Anti-Spam Legislation: Guide for B2B Marketers - Brainrider | #TheMarketingTechAlert

CASL Canada Anti-Spam Legislation: Guide for B2B Marketers - Brainrider | #TheMarketingTechAlert | Canada's Anti-Spam Legislation | Scoop.it
CASL Canada Anti-Spam Legislation comes into force July 1st 2014 this blog post looks what B2B marketers need to do and ideas on how to prepare.

 

Intermediate/ Excerpt...

 

The challenge for B2B marketers is how to be CASL compliant while generating equal or better marketing results.  In the long run, CASL Canada Anti-Spam Legislation should benefit B2B marketers by reducing the amount of spam clutter in prospect email inboxes.  But you will need to have several management and marketing programs in place to be compliant and successful:

-- >  The use and configuration of a marketing automation system to track the date of inquires, opt-in, purchases or contracts and emails

-- >  The use of explicit opt-in on your forms.  The request for consent must clearly set out the purposes for which it is being requested and who the business is.

-- >  Updating your email templates to be CASL compliant including unsubscribe links, mailing address and an email address or phone number to contact your organization

-- >  Additional inbound lead generation and prospect opt-in programs to compensate for email blast programs

-- >  Opt-in campaigns to secure explicit opt-in before CASL is in force (July 1, 2014)

-- >  Records of your compliance procedures and policies as they may support a due diligence defense in the future

 


Via marketingIO, Victoria Bennett
David's insight:

Recording all of your compliance procedures and interactions with customers is one of the most important steps in proactively preparing for CASL. Information like when you received consent, how you received it and proof of consent must be recorded for each contact.


Navantis is one of the few businesses that have come up with a solution to help businesses prepare for CASL. They have integrated Microsoft Dynamics CRM with their clients email systems to track email threads, and have made it easy to attach documents to prove consent - like business cards. This could save you from a $10million penalty!

more...
marketingIO's curator insight, March 11, 2014 10:48 PM

Another heads-up. You probably have a few more weeks before you have to start cleaning up your database. In the interim, you'll want to adjust your forms to be in accordance with CASL.


DON'T TAKE THIS LIGHTLY!

Victoria Bennett's curator insight, April 21, 2014 10:32 AM

Are you ready for 1st July? Even if you are not a Canadian company, you still need to be compliant for Canadian clients.