Let's peek under the hood of Fuse to check out how it works, and how it does what it does. Things won’t get too technical; we’ll check out how the components interact rather than get into the bare-metal details of how the components are assembled.
TechSmith Fuse is the perfect way to get photos and videos from your mobile device to your favorite TechSmith desktop products like Camtasia Studio.
They recently released a brand new version of TechSmith Fuse on Android. Here's a look at some of the top features:
Opening to the cameraQuickShare feature: Images or videos captured from the camera are queued up on the camera interface. When the user is ready to send, they can tap on the queued content and go straight to the share screen. This makes it sharing quick and easy from the camera.Updated Library: There are now three tabs in the library: one for screenshots, one for images/videos taken with the Fuse camera, and one for your camera roll/gallery.A better sharing/preview workflow
Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch proved that people ultimately just want to fit in, to be part of the crowd. His experiments proved that 75% of participants would go along with the group in a variety of scenarios – even if they had reason to believe the group consensus to be wrong. In all likelihood, you have seen social proof at work before.
Lon Naylor's insight:
Some really interesting points and ideas for gathering "visual social proof" elements for marketing videos...