campagne digital
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McDonald’s McDos banners – targeting the right peopleBanner Blog | Banner Blog

McDonald’s McDos banners – targeting the right peopleBanner Blog | Banner Blog | campagne digital | Scoop.it
CLIENT: McDONALD'S SWEDEN AGENCY: DDB STOCKHOLM & BANNERBOY COUNTRY: SWEDEN McDONALD'S TARGETS THEIR BURGERS AT DEVELOPERS IN SWEDEN Have you ever wondered why some of the banners online are more visible than the others? There can be many different reasons for that, of course, however one of them is smart targeting. In other words, you simply notice banners, which have a message/appearance interesting to you. And here is a nice McDOS banner from McDonald's Sweden to support our statement. Create
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Oreo Daily Twist Case Study - YouTube

Oreo: Daily Twist Case Study Cannes Lions 2013 Gold Agency: DraftFCB, New York
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Google Racer by Google Creative Lab #CannesLions #2014

Google Racer by Google Creative Lab #CannesLions #2014 | campagne digital | Scoop.it
Gold Lion in the Mobile Lions. 0   
Roberto Sirio Spagnolo's insight:

figata eccezionale! fa vivere il plus del prodotto. 

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Engineer Challenge #SNCF

Engineer Challenge #SNCF | campagne digital | Scoop.it
The most serious game ever designed, to recruit the best engineers for French railway company SNCF. Won 2 Silvers in Cyber at Cannes 2014 0   
Roberto Sirio Spagnolo's insight:

una figata, se conti il target preciso che hanno cercato. 

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Rexona rend les posts Facebook interactifs avec l'art ASCII

Rexona rend les posts Facebook interactifs avec l'art ASCII | campagne digital | Scoop.it
Au Pérou, l'agence Liquid a eu une idée originale pour Rexona en transformant les images Facebook, trop statiques, en format interactif à l'aide de la fonctionnalité "... See more".
Roberto Sirio Spagnolo's insight:

idea pazzesca e geniale.

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The Alzheimer’s Facebook Timeline Experience | Digital Buzz Blog

The Alzheimer’s Facebook Timeline Experience | Digital Buzz Blog | campagne digital | Scoop.it
Roberto Sirio Spagnolo's insight:

Sempre grandi ficate per l'halzeimer.

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UNICEF Tap Project: Go Without Your Phone | Digital Buzz Blog

UNICEF Tap Project: Go Without Your Phone | Digital Buzz Blog | campagne digital | Scoop.it
Roberto Sirio Spagnolo's insight:

Bello l'insight. Anche se un po' abusato.

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The Goal Screen #Giraffas Restaurant

The Goal Screen #Giraffas Restaurant | campagne digital | Scoop.it
In the year of the world soccer championship in Brazil fast food chain Giraffas presents a different experience to their customers: a mobile game that integrated with their smartphones and turns the tray paper into a virtual soccer field. 0   
Roberto Sirio Spagnolo's insight:

bellissima operazione al ristorante.

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Youtube Pre-Roll #Burger King

Youtube Pre-Roll #Burger King | campagne digital | Scoop.it
Youtube ads are a highly effective way to reach young guys. There’s just one problem: they hate them. How to fix it? 3   
Roberto Sirio Spagnolo's insight:

Turning the worst thing of internet into LOLZ! Oh yeahsh!!!

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#ShareTheSofa #Heineken

#ShareTheSofa #Heineken | campagne digital | Scoop.it
With this new social campaign Heineken invites you to “share the sofa” with soccer stars via Twitter. 1   
Roberto Sirio Spagnolo's insight:

Fintissimo, ma molto figo

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Klitschko vs. Illiteracy

Klitschko vs. Illiteracy | campagne digital | Scoop.it
In his fight against Illiteracy among children, the boxer Wladimir Klitschko became an artist. 1   
Roberto Sirio Spagnolo's insight:

Un font contro l'analfabetismo.

Creato da un pugile a pugni, perché lottiamo.

Geniale su tutta la linea:

Il font, contro l'analfabetismo è pazzesco.

I pugni sono la parte scenografica.

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alessio santoro's comment, May 6, 2014 9:20 AM
ah no posso commentarle ma devo avere un account scoop -.-
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Son Lux and Gillette Razors Piano Performance | Gillette Fusion ProGlide with FlexBall Technology - YouTube

Condividi i tuoi video con amici, familiari e con il mondo
Roberto Sirio Spagnolo's insight:

pazzesco. Tutto incentrato su una USP interessante e diversa.

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Amarok Wi-Fi Ad #Volkswagen

Amarok Wi-Fi Ad #Volkswagen | campagne digital | Scoop.it
Yes, this is the first wi-fi print ad. 0   
Roberto Sirio Spagnolo's insight:

una campagna stampa molto digital XD

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A Wendy’s Pretzel Love Song Encore #Wendy’s

A Wendy’s Pretzel Love Song Encore #Wendy’s | campagne digital | Scoop.it
Your social love as lyrics. 0   
Roberto Sirio Spagnolo's insight:

hanno inciso una canzone, usando i tweet. Cos'altro c'è da dire?

Potevo evolvere così l'idea della carota -.- 

Sarebbe stata socialissima. 

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PS 2014 On The Move #Ikea

PS 2014 On The Move #Ikea | campagne digital | Scoop.it
IKEA PS is a 34 items designer collection. How to tell people about the collection with zero media and production budget? On Instagram. 1   
Roberto Sirio Spagnolo's insight:

geniale! Ne abbiamo molto parlato

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Samsung: Drive Safe Mode App | Digital Buzz Blog

Samsung: Drive Safe Mode App | Digital Buzz Blog | campagne digital | Scoop.it
Roberto Sirio Spagnolo's insight:

Carino per l'uso della feature degli occhi sullo schermo.

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Polar Beer: The Cell Phone Nullifier | Digital Buzz Blog

Polar Beer: The Cell Phone Nullifier | Digital Buzz Blog | campagne digital | Scoop.it
Roberto Sirio Spagnolo's insight:

Stesso insight di quello di prima infatti, ma usato con la birra. FORSE UN PO' MEGLIO.

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C4 INSTABOMB #Citroen

C4 INSTABOMB #Citroen | campagne digital | Scoop.it
Avoid unexpected situations with the new C4 Lounge with reverse camera. 0   
Roberto Sirio Spagnolo's insight:

Operazione su Instagram semplicissima. Molto di ricerca.

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The Missing Person Pre-Roll #Australian Federal Police + VML

The Missing Person Pre-Roll #Australian Federal Police + VML | campagne digital | Scoop.it
Great way to re-interpret and change an existing media behaviour. 0   
Roberto Sirio Spagnolo's insight:

Giocare con il tasto "salta annuncio" cambiandolo in "no i haven't" Splendido e semplice.

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The Snapchat Pitch #DDB Oslo

The Snapchat Pitch #DDB Oslo | campagne digital | Scoop.it
Great ideas can be explained in a sentence. So pitch your idea in less than 10 seconds on Snap Chat. 1   
Roberto Sirio Spagnolo's insight:

In Norvegia usano snapchat già per le campagne.

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Birthday Song Case Study #Porsche 911

Birthday Song Case Study #Porsche 911 | campagne digital | Scoop.it
Enjoy the sound of Porsche cars even if you can not afford one. 1   
Roberto Sirio Spagnolo's insight:

Contenuto e condivisione. C'è tutto in questa campagna, anche un budget bello altino.

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