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An executive’s guide to machine learning | McKinsey & Company

An executive’s guide to machine learning | McKinsey & Company | Cambridge Marketing Review | Scoop.it
It’s no longer the preserve of artificial-intelligence researchers and born-digital companies like Amazon, Google, and Netflix.
Charlotte Lestienne Bocquillon's insight:
Nice thoughts: "The winners will be neither machines alone, nor humans alone, but the two working together effectively."
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New ideas in Marketing . For the Intellectually curious
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Moneysupermarket and Paddy Power lead advert complaints - BBC News

Moneysupermarket and Paddy Power lead advert complaints - BBC News | Cambridge Marketing Review | Scoop.it
Adverts for Moneysupermarket and Paddy Power were among the most-complained-about last year.
Charlotte Lestienne Bocquillon's insight:
Share your insight
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Salary Survey 2017: Marketing is still misunderstood by businesses

Salary Survey 2017: Marketing is still misunderstood by businesses | Cambridge Marketing Review | Scoop.it
Despite efforts to promote the value of marketing within businesses there is still a lack of understanding and appreciation for the discipline.
Charlotte Lestienne Bocquillon's insight:
"Despite efforts across the industry to break down internal silos and encourage inter-departmental collaboration, 61.8% of marketers believe marketing is only somewhat understood or not understood at all by their business as a whole."
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The European Commission’s draft Regulation on Privacy and Electronic Communications introduces stronger privacy rules for electronic communications

The European Commission’s draft Regulation on Privacy and Electronic Communications introduces stronger privacy rules for electronic communications | Cambridge Marketing Review | Scoop.it
On 10 January 2017, the European Commission announced the publication of its draft Regulation on Privacy and Electronic Communication
Steve Bax's insight:
The draft regulation looks set to introduce a number of very significant reforms, including in the following areas: Scope and territorial application; interception of electronic communications data (which includes content and metadata) will be prohibited without the consent of the end-user concerned; an alternative approach to obtaining end-users’ consent to cookies; extend direct marketing rules (requiring opt-in consent, in most cases) to OTTs (Over The Top communications) such as instant messaging and in-app notifications; much tougher sanctions regime, with fines of up to €20 million or 4% of worldwide turnover for certain breaches Mark Taylor, Partner in Osborne Clarke’s London office observes that: “if there are delays in the legislative process, then the new e-Privacy Regulation may or may not be caught by the sweep-up transposition provisions of the UK’s proposed “Great Repeal Bill”. If there are delays so that it is not caught, then it is possible that it will not apply in the United Kingdom following its exit from the European Union. The UK Government has confirmed that the GDPR (General Data Protection Regulation) (and, most recently, the Network and Information Security Directive) will be implemented in the UK despite Brexit; will it say the same about the e-Privacy Regulation?“
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Equipping people to stay ahead of technological change

Equipping people to stay ahead of technological change | Cambridge Marketing Review | Scoop.it
It is easy to say that people need to keep learning throughout their careers. The practicalities are daunting
Charlotte Lestienne Bocquillon's insight:
Plenty of ammunition to convince professionals to acquire new skills throughout their careers.
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The age of analytics: Competing in a data-driven world | McKinsey & Company

The age of analytics: Competing in a data-driven world | McKinsey & Company | Cambridge Marketing Review | Scoop.it
Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions.
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Where machines could replace humans--and where they can’t (yet) | McKinsey & Company

Where machines could replace humans--and where they can’t (yet) | McKinsey & Company | Cambridge Marketing Review | Scoop.it
Automation could transform the workplace for everyone, including senior management.
Charlotte Lestienne Bocquillon's insight:
Automation could transform the workplace for everyone, including senior management. Top executives will first and foremost need to identify where automation could transform their own organizations and then put a plan in place to migrate to new business processes enabled by automation.
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Want to be a better leader? Observe more and react less | McKinsey & Company

Want to be a better leader? Observe more and react less | McKinsey & Company | Cambridge Marketing Review | Scoop.it
Overloaded executives need coping mechanisms. This personal reflection shows how meditation can help.
Charlotte Lestienne Bocquillon's insight:
Interesting! How to deal with three common challenges faced by leaders: email addiction, coping with disappointment, and becoming too insular.
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Okay Google, you need a cuter name - BBC News

Okay Google, you need a cuter name - BBC News | Cambridge Marketing Review | Scoop.it
After one month, I give up. I just can't get over Google Home's biggest flaw.
Charlotte Lestienne Bocquillon's insight:
It’s amazing – say ‘Alexa, tell me the news’ and a Dr Who like tower will start to talk to you telling you the headlines, the traffic news, the weather or even a joke. Alexa is part of the Amazon Echo which flashes friendly blue lights from a small tower in the corner of your room. If you want to use Microsoft’s search engine Cortana, or Apple’s Siri, then you say ‘Hey Cortana’ or ‘Hey, Siri’ and you can have a voice activated search. All of these are activated by saying a name: Siri, Alexa, Cortana. But Google went a different route. To access Google Home, you have to say ‘Okay Google’. Google felt this meant users had the impression that they were interacting with the whole of Google, right then and there, voice activated Google on tap. But users don’t seem to be so convinced: as Buzzfeed’s Mat Honan put it: “I actively hate saying ‘Okay Google’ because it makes me so aware I am interacting with a brand.” BBC journalist Dave Lee put in his article ‘Okay Google, you need a cuter name’ (http://www.bbc.co.uk/news/technology-38193676): “Talk to anyone who owns an Amazon Echo and they’ll soon tell you about how they find themselves having an odd fondness for Alexa - I can’t be the only one who often adds “please” and “thank you” to my commands. But as long as Google forces you to bark “Okay Google”, Google Home will surely fail to become a personal assistant. It will be an assistant, sure, and a very good one at that. But it won’t be personal.” Dave Lee wants to try to persuade Google to change the name and suggests ‘Larry’ [for Larry Page, Google co-founder] but that seems lame to me. What would you suggest?
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Marketing Recruitment Review - 2016 - Armstrong Lloyd

Marketing Recruitment Review - 2016 - Armstrong Lloyd | Cambridge Marketing Review | Scoop.it
As marketing recruitment specialists we take the chance to review what salaries, jobs and marketing skills were in demand in 2016 and look forward to 2017.
Charlotte Lestienne Bocquillon's insight:
In the wider world, 2016 has been full of surprises... For those in the marketing jobs market however, life has been a little less turbulent.
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Tim Cook claims record demand for Apple Watch after research shows 71pc decline

Tim Cook claims record demand for Apple Watch after research shows 71pc decline | Cambridge Marketing Review | Scoop.it
Sales of the Apple Watch have fallen by 71pc, with the company claiming a shrinking share of the market for wearable technology.
Steve Bax's insight:
The sales figures will be interesting to see.
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Digital Leadership Is Not an Optional Part of Being a CEO

Digital Leadership Is Not an Optional Part of Being a CEO | Cambridge Marketing Review | Scoop.it

What does digital leadership look like?

 


Via Kenneth Mikkelsen, Steve Bax
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Kenneth Mikkelsen's curator insight, December 4, 2016 8:22 AM

Study shows that 90% of executives believe their businesses are being disrupted or reinvented by digital business models, and 70% believe they do not have the right skills, leader, or operating structure to adapt. It’s not a good position to be in.

 

Mark Edwards's curator insight, December 4, 2016 3:38 PM

Study shows that 90% of executives believe their businesses are being disrupted or reinvented by digital business models, and 70% believe they do not have the right skills, leader, or operating structure to adapt. It’s not a good position to be in.

 

Steve Bax's curator insight, December 5, 2016 3:27 AM
Very good article by Josh Bersin in HBR here. In addition to the comment from Kenneth Mikkelsen, I find the comment on the importance of culture very interesting. 
Bersin says "As we’ve studied digital leadership over the last few years, we find something else important: Culture is key. Success is largely dependent on people sharing information with each other, partnering, and continuously educating themselves. This is able to happen when you build a collective, transparent, and deeply shared culture. CEOs who are digital leaders are continuously reinforcing the culture, communicating values, and aligning people around the culture whenever something goes wrong." The shift to more use and sharing of metrics is revealing too.
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Young people 'easily duped' by sponsored content | News

Young people 'easily duped' by sponsored content | News | Cambridge Marketing Review | Scoop.it
An academic study has revealed that young people show an alarming inability to distinguish between content and advertising online. 
Steve Bax's insight:
A group of academics at Stanford University analysed nearly 8,000 responses from students attending middle school, high school and college across 12 US States and found that while most were able to identify traditional banner ads, 82% of middle schoolers weren't able to distinguish between a news article and native advertising (labelled as ‘sponsored content').
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Brexterity - JWT Intelligence

Brexterity - JWT Intelligence | Cambridge Marketing Review | Scoop.it
First it was the Marmite scare. A price dispute between Tesco and Unilever over the breakfast spread grabbed viral headlines in October 2016, worrying devoted fans that it might disappear from British supermarket shelves.
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Lifelong learning is becoming an economic imperative

Lifelong learning is becoming an economic imperative | Cambridge Marketing Review | Scoop.it
Technological change demands stronger and more continuous connections between education and employment, says Andrew Palmer. The faint outlines of such a syste
Charlotte Lestienne Bocquillon's insight:
"To remain competitive, and to give low- and high-skilled workers alike the best chance of success, economies need to offer training and career-focused education throughout people’s working lives."
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You can now get flat wine bottles that fit through your letterbox

You can now get flat wine bottles that fit through your letterbox | Cambridge Marketing Review | Scoop.it
This company is launching the new 'wine by post' service in Birmingham
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Advertising delivers seven-fold return on investment | News

Advertising delivers seven-fold return on investment | News | Cambridge Marketing Review | Scoop.it
The economic impact of Europe’s advertising industry has been analysed in a new report from Deloitte showing that for every Euro or Pound spent on advertising, a seven-fold return is achieved in terms of GDP.
Steve Bax's insight:
Stephan Loerke, CEO of the World Federation of Advertisers, said: “Advertising is a vital economic engine that encourages competition, drives innovation in business and provides significant benefits to society by funding or part funding media services, from news to entertainment. Policy-makers should be mindful that ad restrictions have important economic, social, and cultural consequences.”
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An executive’s guide to machine learning | McKinsey & Company

An executive’s guide to machine learning | McKinsey & Company | Cambridge Marketing Review | Scoop.it
It’s no longer the preserve of artificial-intelligence researchers and born-digital companies like Amazon, Google, and Netflix.
Charlotte Lestienne Bocquillon's insight:
Nice thoughts: "The winners will be neither machines alone, nor humans alone, but the two working together effectively."
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The economic essentials of digital strategy | McKinsey & Company

The economic essentials of digital strategy | McKinsey & Company | Cambridge Marketing Review | Scoop.it
A supply-and-demand guide to digital disruption.
Charlotte Lestienne Bocquillon's insight:
"But the feeling of not knowing when, or from which direction, an effective attack on a business might come creates a whole different level of concern."
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The CEO guide to customer experience | McKinsey & Company

The CEO guide to customer experience | McKinsey & Company | Cambridge Marketing Review | Scoop.it
Companies that create exceptional customer experiences can set themselves apart from their competitors.
Charlotte Lestienne Bocquillon's insight:
So true: Companies that create exceptional customer experiences can set themselves apart from their competitors.
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Dorothy Retha Cook's curator insight, January 16, 3:09 AM

Commications efcectively is needed. 

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A round-up of data privacy related news | marketinglaw

A round-up of data privacy related news | marketinglaw | Cambridge Marketing Review | Scoop.it
A round-up of data privacy related news, read now at Osborne Clarke's Marketing Law.
Steve Bax's insight:
Very good round-up of data protection and privacy news from 2016 here by Georgina Graham. She summarises "...2017 (and beyond) will continue to bring great change to the regulatory framework for data protection and privacy in the UK and in Europe. It seems almost certain that the rules – and enforcement of the rules – will get stricter. Businesses (including marketers) have to be ready (and willing) to adapt."
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Demonstrating value through qualifications | CIM

Demonstrating value through qualifications | CIM | Cambridge Marketing Review | Scoop.it
Can a professional marketing qualification help marketers to demonstrate the sector’s value – and their own?
Charlotte Lestienne Bocquillon's insight:
Chris Daly (CIM CEO) writing about value of qualifications for marketers.
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Blockchain unbound - JWT Intelligence

Blockchain unbound - JWT Intelligence | Cambridge Marketing Review | Scoop.it
Most people familiar with blockchain first heard about it in the context of Bitcoin. But the technology has uses beyond cryptocurrency that could impact industries from finance to fashion, potentially affecting the entire global supply chain. Today, major players are beginning to explore blockchain’s potential uses in security, record-keeping and more. Ginni Rometty, the CEO …
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End of the supermarket queue? Amazon opens futuristic shop with no tills or cashiers

End of the supermarket queue? Amazon opens futuristic shop with no tills or cashiers | Cambridge Marketing Review | Scoop.it
Long queues at the supermarket could soon become a distant memory after Amazon unveiled a grocery store without tills or barcode scanners.
Steve Bax's insight:
Due to open to the public next year. Amazon continue to innovate in their market space.
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FMCG brands move away from promotions in ‘complete change of direction’

FMCG brands move away from promotions in ‘complete change of direction’ | Cambridge Marketing Review | Scoop.it
The new study comes after Procter and Gamble (P&G), Unilever and Mondelez all admitted they are cutting down on promotional activity.
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Who Benefits from Alibaba's Singles Day? Probably not vendors.

Who Benefits from Alibaba's Singles Day? Probably not vendors. | Cambridge Marketing Review | Scoop.it
China's Singles’ Day, a shopping fest begun by Alibaba, had record-breaking sales of $17.8 billion in 2016. It looks like everyone benefits--but do they?
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