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CES 2016: Five Questions With Johnson & Johnson Global CMO Alison Lewis

CES 2016: Five Questions With Johnson & Johnson Global CMO Alison Lewis | Cambridge Marketing Review | Scoop.it
At CES 2016 to support STEM and launch an incubator, Johnson & Johnson global CMO Alison Lewis talks about partnering with IBM, Apple and Google — and why mobile is crucial
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Cambridge Marketing Review
New ideas in Marketing . For the Intellectually curious
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Nokia’s re-entry into smartphones is a tough call

Nokia’s re-entry into smartphones is a tough call | Cambridge Marketing Review | Scoop.it
Few technology companies evoke the same feelings of warm, fuzzy nostalgia as Nokia. Just mentioning the name brings back memories of a time when mobile phones were mainly just that – devices for making phone calls, rather than portable supercomputers that demand every other minute of our time for emails or social media.
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Learning at the speed of business | McKinsey & Company

Learning at the speed of business | McKinsey & Company | Cambridge Marketing Review | Scoop.it
What digital means for the next generation of corporate academies.
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Farid Mheir's curator insight, May 17, 9:16 AM

McKinsey has indeed started to focus recently on the digital enterprise and the new ways of doing business it brings. This paper is valuable as it says digital really transforms the business, not just provides a technology solution for a specific problem.

 

Moreover, a whole series on "grow fast or die slow" explores how businesses can learn from digital corporations and digital startups, to change the way they do business. Must read.

 

http://www.mckinsey.com/industries/high-tech/our-insights/grow-fast 

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Five reasons to get CIM qualified - Marketing Jobs in the Central and Eastern Regions

Five reasons to get CIM qualified - Marketing Jobs in the Central and Eastern Regions | Cambridge Marketing Review | Scoop.it
Are you looking to develop and further your marketing career? We look at the reasons why a CIM qualification could for be fo
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What Next : Personal Marketing Career Plan : Month 3

What Next : Personal Marketing Career Plan : Month 3 | Cambridge Marketing Review | Scoop.it
We bring you the third in your twelve month "What Next : My Personal Career Plan” programme. Each month,"What Next : My Personal Career Plan
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iPhone sales decline for first time ever as Apple revenue falls

iPhone sales decline for first time ever as Apple revenue falls | Cambridge Marketing Review | Scoop.it
iPhone sales decline for first time ever as Apple revenue falls
Steve Bax's insight:
Sales of the iPhone, which accounts for two thirds of Apple’s revenue, fell for the first time since it was released nine years ago, down from 61 million a year ago to 51 million. Those of the iPad and Mac computers also declined, and quarterly profits were down by 23pc to $10.5bn.
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Ad blocking heading toward mainstream in UK | News

Ad blocking heading toward mainstream in UK | News | Cambridge Marketing Review | Scoop.it
More than a quarter of UK internet users will block ads by 2017 with concerns of it reaching 'epidemic' levels, according to a report from eMarketer.
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The darker side of digital | Feature

The darker side of digital | Feature | Cambridge Marketing Review | Scoop.it

Digital technology has facilitated communication in an unprecedented way. But, Nichola Kent-Lemon of Northstar asks, is there a dark side to our dependency?

Steve Bax's insight:
Some fascinating but very concerning themes are detailed here; social muting; social cleansing; bringing out my worst and maintaining the dream. 

The artificial selfie crafted by designer Daniel Armengol Altayó is an interesting take on our increasing obsession with creating 'ideal' versions of ourselves online. 

 A very thought provoking feature.
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The Show about Corporate Branding and Digital Marketing examples

The Show about Corporate Branding and Digital Marketing examples | Cambridge Marketing Review | Scoop.it
Karin Venetis of Amsterdam Business School discusses branding a whole company. Brands traditionally tend to be geared towards customers bu
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The Value of CIM Accreditation

The Value of CIM Accreditation | Cambridge Marketing Review | Scoop.it
Well here is an interesting subject if ever there was one.... the debate about the value of CIM accreditation rears it's head by way of an articl
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Marketing Technology Landscape Supergraphic (2016) - Chief Marketing Technologist

Marketing Technology Landscape Supergraphic (2016) - Chief Marketing Technologist | Cambridge Marketing Review | Scoop.it
I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. (Finally!) You can click on the image above for a larger version — which you’ll obviously need in order to be able to see anything more than a colorful blur. But …
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SCRUFFY Goals Not SMART Goals

SCRUFFY Goals Not SMART Goals | Cambridge Marketing Review | Scoop.it
We all know about SMART Goals: specific, measurable, achievable, realistic and time-bound. What great intention and purpose. But often we need objectives that are a little more fluid, flexible and
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Here's how the Internet of Things will explode by 2020

Here's how the Internet of Things will explode by 2020 | Cambridge Marketing Review | Scoop.it
The Internet of Things (IoT) has been labeled...
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The Show about Networking and Measuring Content

The Show about Networking and Measuring Content | Cambridge Marketing Review | Scoop.it
Does networking scare you? Would you rather fiddle with your phone than work a room? Francis Tipper of Spoken Word Ltd (http://www.spokenwordltd.co.uk/)...
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Uber knows customers with dying batteries are more likely to accept surge pricing

Uber knows customers with dying batteries are more likely to accept surge pricing | Cambridge Marketing Review | Scoop.it
The car-hailing service Uber can detect when a user’s smartphone is low on battery, and therefore willing to pay more to book a ride.  
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When Smartphones Become Too Addictive, Stylish Dumb Phones Offer a Respite

When Smartphones Become Too Addictive, Stylish Dumb Phones Offer a Respite | Cambridge Marketing Review | Scoop.it
Feeling distracted and exhausted by constant connectivity? Maybe you need one more gadget.
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High street sales dive as April showers (and hail) dampen demand

High street sales dive as April showers (and hail) dampen demand | Cambridge Marketing Review | Scoop.it
The British high street suffered its heaviest drop in sales last month since the financial crisis panicked shoppers into clamping their wallets shut.
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World’s centenarian population projected to grow eightfold by 2050

World’s centenarian population projected to grow eightfold by 2050 | Cambridge Marketing Review | Scoop.it
The world was home to nearly half a million people ages 100 and older in 2015, more than four times as many as in 1990. And this growth is expected to
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Big data worries around the Internet of Things | News

Big data worries around the Internet of Things | News | Cambridge Marketing Review | Scoop.it
The volume of data collected with the rise of the Internet of Things (IoT) is the main concern among consumers according to a report monitoring social media conversations on the subject.
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Digital adspend grows at fastest rate for seven years | IAB UK

Digital adspend grows at fastest rate for seven years | IAB UK | Cambridge Marketing Review | Scoop.it
UK digital adspend grew 16.4% in 2015 to over £8.6bn with the average home now owning 8.3 internet devices.
Steve Bax's insight:
The Internet Advertising Bureau (IAB) research indicates: 
 The 16.4% year-on-year rise in spend was the highest rate since 2008 (17.1%), as the number of internet-enabled devices per household increased 12% in a year to 8.3 per UK household. 
Mobile accounted for the vast majority (78%) of digital ad spend growth, increasing 60.3% year-on-year to £2.63bn – or 30.5% of all digital advertising.
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7 Big Problems in the Marketing Industry

7 Big Problems in the Marketing Industry | Cambridge Marketing Review | Scoop.it
The American Marketing Association identifies 7 major issues confronting the marketing industry.
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The show about Pinterest and OnTheEdgeLive

The show about Pinterest and OnTheEdgeLive | Cambridge Marketing Review | Scoop.it
Pinterest is a digital pinboard, and calls itself a ‘digital display board’. Mike Mayzel is Head of Partner Communications at Pinterest, responsibl
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Lifelong Learning and Technology

Lifelong Learning and Technology | Cambridge Marketing Review | Scoop.it
A large majority of Americans seek extra knowledge for personal and work-related reasons. Digital technology plays a notable role in these knowledge pursuits,
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Mass customisation in emerging markets - Standard Chartered: Growth Crossings

Mass customisation in emerging markets - Standard Chartered: Growth Crossings | Cambridge Marketing Review | Scoop.it
The opportunities and challenges of product customisation and personalisation in emerging markets.
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Managing talent in a digital age | McKinsey & Company

Managing talent in a digital age | McKinsey & Company | Cambridge Marketing Review | Scoop.it
Online labor platforms make it easier to find and harder to retain talented people. They give companies a real opportunity to transform the way they recruit, develop, and engage their employees.
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