Cambridge Marketing Review
22.7K views | +3 today
Follow
 
Scooped by Marketing Colleges
onto Cambridge Marketing Review
Scoop.it!

Marketing Budget Shifts From Traditional to Digital Media Might Be Slowing

Marketing Budget Shifts From Traditional to Digital Media Might Be Slowing | Cambridge Marketing Review | Scoop.it
Over the past couple of years there has been a growing body of research demonstrating a shift in marketing spending from traditional to digital media (examples here and
Marketing Colleges's insight:

An interesting trend may be emerging with this and the last posting about UK Digital penetration  slowing 

more...
No comment yet.
Cambridge Marketing Review
New ideas in Marketing . For the Intellectually curious
Your new post is loading...
Your new post is loading...
Scooped by Steve Bax
Scoop.it!

Amazon to step up UK tests of delivery drones

Amazon to step up UK tests of delivery drones | Cambridge Marketing Review | Scoop.it
Amazon will step up its drone tests in UK airspace after winning approval from the Government to lift strict flying restrictions in a major boost to its plans for unmanned delivery aircraft.
more...
No comment yet.
Rescooped by Steve Bax from Marketing research and why it matters
Scoop.it!

Let’s not play with privacy | Opinion

Let’s not play with privacy | Opinion | Cambridge Marketing Review | Scoop.it
Whether you’re playing or not, it's unlikely you'll have missed the latest gaming craze Pokémon Go. But the level of access players have been willing to give, raises some serious questions about consumer data use.
Steve Bax's insight:
Some interesting questions raised here in terms of the willingness of those downloading the new Pokemon Go game to allow access to an array of personal data. Is this being accepted knowingly or just clicked quickly to get the game?
more...
Steve Bax's curator insight, July 20, 7:15 AM
Some interesting questions raised here in terms of the willingness of those downloading the new Pokemon Go game to allow access to an array of personal data. Is this being accepted knowingly or just clicked quickly to get the game?
Scooped by Marketing Colleges
Scoop.it!

Advertising agencies unveil rejected Remain campaign posters

Advertising agencies unveil rejected Remain campaign posters | Cambridge Marketing Review | Scoop.it
The agencies behind the Remain advertising campaign have shared their unsuccessful designs and described a "frustrating" process that was "doomed" to fail
Marketing Colleges's insight:
Saatchi's could have changed the world of British politics again ? 
more...
No comment yet.
Scooped by Marketing Colleges
Scoop.it!

The potential impact of Brexit on advertising regulation - Committee of Advertising Practice

The potential impact of Brexit on advertising regulation - Committee of Advertising Practice | Cambridge Marketing Review | Scoop.it
more...
No comment yet.
Scooped by Marketing Colleges
Scoop.it!

Digital Ad Execs: Four Ways Brexit Will Affect The Industry | AdExchanger

Britain is leaving the European Union. Though the process will take up to two years, the news sent agency stocks tumbling. What everyone wants to know, but can only make educated guesses about, is how this will affect the digital advertising industry. AdExchanger asked a few digital executives to take a gander at how this... Continue reading »
more...
No comment yet.
Scooped by Marketing Colleges
Scoop.it!

Social Media and the Workplace

Social Media and the Workplace | Cambridge Marketing Review | Scoop.it
Workers turn to social media for a range of reasons while at work, with taking a mental break and connecting with friends and family being among the most
more...
No comment yet.
Scooped by Steve Bax
Scoop.it!

Amazon Fresh launches assault on UK supermarkets

Amazon Fresh launches assault on UK supermarkets | Cambridge Marketing Review | Scoop.it

Amazon Fresh is to make its highly anticipated entrance into the UK grocery market in a move which threatens to damage yet further Britain’s already under-pressure “Big Four” supermarkets .

more...
No comment yet.
Scooped by Marketing Colleges
Scoop.it!

Digital Technologies Raise the Stakes in Customer Service

Digital Technologies Raise the Stakes in Customer Service | Cambridge Marketing Review | Scoop.it
Today's customer service pathways are particularly challenging: they involve many channels, platforms, devices, and points of interaction—which customers use in complex ways. To get customer service right, companies must manage all aspects of the increasingly digital customer relationship.
more...
No comment yet.
Scooped by Steve Bax
Scoop.it!

Tech trends report shows internet growth slowing | News

Tech trends report shows internet growth slowing | News | Cambridge Marketing Review | Scoop.it
Renowned KPCB partner Mary Meeker has delivered her 2016 internet report – viewed by many as the tech report to read – which makes uncomfortable reading for Apple and points to increasing use of video and voice.
Steve Bax's insight:
A must read for any marketer.
more...
No comment yet.
Scooped by Steve Bax
Scoop.it!

Nokia’s re-entry into smartphones is a tough call

Nokia’s re-entry into smartphones is a tough call | Cambridge Marketing Review | Scoop.it
Few technology companies evoke the same feelings of warm, fuzzy nostalgia as Nokia. Just mentioning the name brings back memories of a time when mobile phones were mainly just that – devices for making phone calls, rather than portable supercomputers that demand every other minute of our time for emails or social media.
more...
No comment yet.
Scooped by Marketing Colleges
Scoop.it!

Learning at the speed of business | McKinsey & Company

Learning at the speed of business | McKinsey & Company | Cambridge Marketing Review | Scoop.it
What digital means for the next generation of corporate academies.
more...
Farid Mheir's curator insight, May 17, 9:16 AM

McKinsey has indeed started to focus recently on the digital enterprise and the new ways of doing business it brings. This paper is valuable as it says digital really transforms the business, not just provides a technology solution for a specific problem.

 

Moreover, a whole series on "grow fast or die slow" explores how businesses can learn from digital corporations and digital startups, to change the way they do business. Must read.

 

http://www.mckinsey.com/industries/high-tech/our-insights/grow-fast 

Scooped by Marketing Colleges
Scoop.it!

Five reasons to get CIM qualified - Marketing Jobs in the Central and Eastern Regions

Five reasons to get CIM qualified - Marketing Jobs in the Central and Eastern Regions | Cambridge Marketing Review | Scoop.it
Are you looking to develop and further your marketing career? We look at the reasons why a CIM qualification could for be fo
more...
No comment yet.
Scooped by Marketing Colleges
Scoop.it!

What Next : Personal Marketing Career Plan : Month 3

What Next : Personal Marketing Career Plan : Month 3 | Cambridge Marketing Review | Scoop.it
We bring you the third in your twelve month "What Next : My Personal Career Plan” programme. Each month,"What Next : My Personal Career Plan
more...
No comment yet.
Scooped by Marketing Colleges
Scoop.it!

Give me a nine handed economist, for democracy’s sake - RSA

Give me a nine handed economist, for democracy’s sake - RSA | Cambridge Marketing Review | Scoop.it
Our blog articles feature the latest ideas and thinking from our Action and Research Centre and Fellowship staff and guest bloggers. You are welcome to contribute and comment.
more...
No comment yet.
Scooped by Marketing Colleges
Scoop.it!

What you need to know about the new email marketing data legislation - CommuniGator Ltd

What you need to know about the new email marketing data legislation - CommuniGator Ltd | Cambridge Marketing Review | Scoop.it
Were you aware that as of 2018 the EU data legislation is changing and that the UK will still be affected? It’s going to change how B2B marketers are able to market to their prospects so you need to be aware of these changes NOW. Because you need to do something about it. The EU …
more...
No comment yet.
Scooped by Marketing Colleges
Scoop.it!

Seven leadership lessons from Brexit | London Business School

Seven leadership lessons from Brexit | London Business School | Cambridge Marketing Review | Scoop.it
Leadership is the art of making difficult judgments in the face of uncertainty, and it is about shaping a path for others to follow.
more...
No comment yet.
Scooped by Marketing Colleges
Scoop.it!

Cannes Lions 2016: Key trends - JWT Intelligence

Cannes Lions 2016: Key trends - JWT Intelligence | Cambridge Marketing Review | Scoop.it
Over 13,500 delegates from about 90 countries descended on Cannes again this year hoping for a Lion in one of 17 categories.
more...
No comment yet.
Scooped by Marketing Colleges
Scoop.it!

Using analytics to turbocharge China’s e-commerce performance | McKinsey & Company

Using analytics to turbocharge China’s e-commerce performance | McKinsey & Company | Cambridge Marketing Review | Scoop.it
Facing market saturation and more selective consumers, online retailers will need to make better use of data analytics to gain ground.
more...
No comment yet.
Scooped by Marketing Colleges
Scoop.it!

How Robots Will Redefine Competitiveness

How Robots Will Redefine Competitiveness | Cambridge Marketing Review | Scoop.it
A number of economic and technical barriers to wider industrial robotics adoption are beginning to fall. As advanced robots become more affordable and practical even for small manufacturers, the production efficiencies will spread through entire supply chains, industries, and economies.
more...
William Smith's curator insight, June 17, 6:03 PM
The robots are here.
Scooped by Steve Bax
Scoop.it!

Google overtakes Apple as most valuable brand | News

Google overtakes Apple as most valuable brand | News | Cambridge Marketing Review | Scoop.it
Google returned to the top slot as the world’s most valuable brand with a 32% increase taking it to $229 billion according to the latest BrandZ rankings by WPP’s Millward Brown.
more...
No comment yet.
Scooped by Steve Bax
Scoop.it!

The most memorable TV adverts of the past 40 years

The most memorable TV adverts of the past 40 years | Cambridge Marketing Review | Scoop.it
Every now and then, an advert comes along that you just can't get out of your head.

Good or bad, funny or cringe-worthy, these commercials stay in the memory long after they have stopped showing on the television.

But what are the most memorable adverts ever? From 70s classics to unforgettable modern-day masterpieces, here are some of the most memorable adverts of all time.
Steve Bax's insight:
Some golden oldies in here. What's your favourite?
more...
No comment yet.
Scooped by Steve Bax
Scoop.it!

How retailers must adapt for digital natives | Opinion

How retailers must adapt for digital natives | Opinion | Cambridge Marketing Review | Scoop.it
Shopping data shows that the way younger shoppers interact and purchase brands is markedly different from previous generations and brands need to be ready to respond. By Rebecca Brooks
Steve Bax's insight:
The data reveals:
47% of Digital Natives look for product recommendations and suggestions before buying ( vs. 31% of older generations ) 
57% love to be the first to know about new products ( vs. 42% of older generations ) 
64% like to browse aisles to discover new products ( vs. 55% of older generations )
more...
No comment yet.
Scooped by Steve Bax
Scoop.it!

Uber knows customers with dying batteries are more likely to accept surge pricing

Uber knows customers with dying batteries are more likely to accept surge pricing | Cambridge Marketing Review | Scoop.it
The car-hailing service Uber can detect when a user’s smartphone is low on battery, and therefore willing to pay more to book a ride.  
more...
No comment yet.
Scooped by Marketing Colleges
Scoop.it!

When Smartphones Become Too Addictive, Stylish Dumb Phones Offer a Respite

When Smartphones Become Too Addictive, Stylish Dumb Phones Offer a Respite | Cambridge Marketing Review | Scoop.it
Feeling distracted and exhausted by constant connectivity? Maybe you need one more gadget.
more...
No comment yet.
Scooped by Steve Bax
Scoop.it!

High street sales dive as April showers (and hail) dampen demand

High street sales dive as April showers (and hail) dampen demand | Cambridge Marketing Review | Scoop.it
The British high street suffered its heaviest drop in sales last month since the financial crisis panicked shoppers into clamping their wallets shut.
more...
No comment yet.