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Marketing Budget Shifts From Traditional to Digital Media Might Be Slowing

Marketing Budget Shifts From Traditional to Digital Media Might Be Slowing | Cambridge Marketing Review | Scoop.it
Over the past couple of years there has been a growing body of research demonstrating a shift in marketing spending from traditional to digital media (examples here and
Cambridge Marketing Colleges's insight:

An interesting trend may be emerging with this and the last posting about UK Digital penetration  slowing 

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New ideas in Marketing . For the Intellectually curious
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Viewers 'driven back to linear TV' by social media | News | Research

Viewers 'driven back to linear TV' by social media | News | Research | Cambridge Marketing Review | Scoop.it
Compelling content and social conversations are driving a resurgence in linear TV, according to research from Carat.
Steve Bax's insight:

Changing TV watching habits fuelled by social media according to a survey by Carat. Interesting finding on second screening too. 

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Number of followers a brand has is now 'irrelevant' | News | Research

Number of followers a brand has is now 'irrelevant' | News | Research | Cambridge Marketing Review | Scoop.it
More than half of Britain’s adult population engaged in social media do little to increase brand interest, according to new segmentation research from Kantar Media TGI.
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Steve Bax's curator insight, August 27, 9:18 AM

Interesting research from Kantar here. it clearly demonstrates the importance of not just looking at accepted metrics to determine how valuable consumers are. There is also appears some good insight here in terms of the age of those that will engage with brands. The 'valuable' segment group ' is likely to be older' the research suggests.

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Beyond Knowing Facts, How Do We Get to a Deeper Level of Learning?

Beyond Knowing Facts, How Do We Get to a Deeper Level of Learning? | Cambridge Marketing Review | Scoop.it

So what defines deeper learning? This group has identified six competencies: mastering content, critical thinking, effective written and oral communication, collaboration, learning how to learn, and developing academic mindsets.

 


Via Nik Peachey
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Nik Peachey's curator insight, August 25, 9:55 AM

Some good points here. Not so sure about the academic mindset though.


Training in Business's curator insight, August 27, 5:04 AM

Beyond Knowing Facts, How Do We Get to a Deeper Level of Learning?

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Daily media consumption 'overtakes sleeping'

Daily media consumption 'overtakes sleeping' | Cambridge Marketing Review | Scoop.it
Cambridge Marketing Colleges's insight:

Results of  annual Ofcom survey of media habits

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Google Analytics arrives on the small screen | News | Research

Google Analytics now available on iPhone, following Android launch earlier this year.
Steve Bax's insight:

Good news. 

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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | Cambridge Marketing Review | Scoop.it

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+

One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+

More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.

 


Via Russ Merz, Ph.D.
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ManufacturingStories's curator insight, August 17, 11:05 AM

add your insight...


Paulo Stamm's curator insight, August 17, 5:44 PM

Excelente gráfico sobre marketing tecnológico.

Steve Whitmore's curator insight, August 18, 8:29 AM

Something to think about??? I need to examine more closely.

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Why Visual Content Matters in the Social Age [INFOGRAPHIC]

Why Visual Content Matters in the Social Age [INFOGRAPHIC] | Cambridge Marketing Review | Scoop.it

I’m sure you know that visual content on social media can massively improve engagement. But just how important is it?

How about this: the human brain processes images 60,000 times faster than text. Accordingly, 90 percent of all information that comes to the brain is visual.


Via Brian Yanish - MarketingHits.com
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Russ Merz, Ph.D.'s curator insight, July 25, 9:13 PM

Great collection of #stats about the importance of visual communication for #brands. The unanswered question is how to manage the #contentquality of the visual elements.

massimo scalzo's curator insight, July 27, 8:58 AM

Yes, it has been proved that Visual Content turboboosts Engagement !

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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Cambridge Marketing Review | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good
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Caren Taubman Glasser's curator insight, July 25, 10:36 AM

Thanks @Robin Good for sharing this amazing resource. 

Caren Taubman Glasser's curator insight, July 25, 10:38 AM

Thanks @Robin Goodfor a great resource.

Christian Habermann's curator insight, August 8, 10:55 AM

Very nice!

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Curation as a tool for teaching and learning

What is curation anyway, and how can it be used as a tool for student and teacher learning? This essay will investigate what curation is and the different contexts it is used in. Why is it important; who are the curators, what motivates them and what makes a great curator? What processes and tools are used for curation and what digital literacies are required for successful curation? It will conclude with an investigation into ways teachers can use curation both with and for their students and as a tool for their own professional learning and a brief look at some curation tools.


Via Nik Peachey
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Marian Royal Vigil's curator insight, July 14, 5:22 PM

Helpful insights on curation of information, lots of good source documents and a little video. 

Yvonne Middelkoop's curator insight, July 21, 2:17 AM

Who are the curators, what motivates them and what makes a great curator?

Alfredo Corell's curator insight, July 23, 2:01 PM

Nice essay about curation. A useful example of using storify

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BCG Classics Revisited: The Growth Share Matrix

BCG Classics Revisited: The Growth Share Matrix | Cambridge Marketing Review | Scoop.it
The growth share matrix—put forth by BCG founder Bruce Henderson in 1970—remains a powerful tool for managing strategic experimentation amid rapid, unpredictable change.
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10 Significant Things You Likely Didn't Know About Social Media But Should - Fast Company

10 Significant Things You Likely Didn't Know About Social Media But Should - Fast Company | Cambridge Marketing Review | Scoop.it

Digest...

 

1. Your biggest advocates have the fewest followers

2. Twitter has 6 distinct communication networks

3. Marketers say written content trumps visuals

4. You have less than an hour to respond on Twitter

5. Late night is the best time for retweets

6. Fridays are Facebook’s best day for engagement

7. Photos drive engagement on Facebook pages

8. Facebook, Pinterest and Twitter drive the most traffic

9. Aim for 28, 118 or 385 interactions per post (it depends on your total fans)

10. There’s a best day for everything on Pinterest

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
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iNeoMarketing's curator insight, July 6, 2:08 PM

You'll want to click through for details, especially #s 1, 2, 3 and 9.

malek's curator insight, July 7, 8:32 AM

Having a smart phone in your hand is not enough. You must have a mental framework to jump into social media. Each tools has its distinctions, go through the post before you make your next social media move

Joanne Basford's curator insight, July 7, 1:22 PM

Some Really interesting insights in this.

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Top 10 Marketing Charts of the Month #8211; June 2014

Top 10 Marketing Charts of the Month #8211; June 2014 | Cambridge Marketing Review | Scoop.it
This month's quick-hit set of top charts [pdf] features the following topics: traditional media and online advertising forecast; population estimates for popular age
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The Ultimate List of Words and Phrases that Convert

The Ultimate List of Words and Phrases that Convert | Cambridge Marketing Review | Scoop.it
Over 150 words and phrases that convert, as chosen by research studies, advertising legends, and psychology

Via Neil Ferree
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2DiFore Marketing Solutions's curator insight, July 3, 8:20 AM

Improve your open rate is always a challenge, right....well here are some great "words" to get your message heard!

Monique Walhof's curator insight, July 3, 5:19 PM

Good read....

Laura Armbruster's curator insight, July 22, 10:29 AM

Words matter - how and where you use them can make a difference because words matter.

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Infographic: Get More Social Media Traffic by Use These Surprising Words

Infographic: Get More Social Media Traffic by Use These Surprising Words | Cambridge Marketing Review | Scoop.it
Do you know, the words can change the way people feel, changes the meaning, the mood and the motivation. And how about if you can use that words on your social media marketing efforts?

Via Brian Yanish - MarketingHits.com
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Jeff Domansky's curator insight, August 26, 11:04 PM

Words matter and their impact varies by social media channel.

Beri Creative's curator insight, August 28, 5:57 PM

The power of words - don't EVER underestimate it!

Laura Saavedra's curator insight, August 31, 2:42 PM

It`s cool!

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Why MIDDLE EAST is the Next New BRIC Powerhouse | Online Marketing Trends

Why MIDDLE EAST is the Next New BRIC Powerhouse | Online Marketing Trends | Cambridge Marketing Review | Scoop.it
Know the Latest Trends, Updates on Emarketing, Digital Trends, Online Advertising,Online Shopping, Ecommerce and ERetail,get insights into Social Media Trends,Brand Spends on Digital,Learn SEO, SEM Paid search, Get insights on Ecommerce, Internet ,b2b emarketing,Industry Trends on Display ads, Mobile Commerce, and Consumer Insights,
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How is the Marketing Media Mix Changing?

How is the Marketing Media Mix Changing? | Cambridge Marketing Review | Scoop.it
Digital channels are beginning to rank among the top-budgeted areas of marketers' program spend, finds the CMO Council in its latest State of Marketing report [download page]. Indeed, websites, microsites and communities now rival trade shows and conferences in share of planned program spend,...
Cambridge Marketing Colleges's insight:

An interesting report from a good source.   Shows the  continuing  growth of Social media promotion  and the decline of Print  media. However also indicates the rebalancing of the media mix  with  offline still strong. 

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Top 10 Marketing Charts of the Month #8211; July 2014

Top 10 Marketing Charts of the Month #8211; July 2014 | Cambridge Marketing Review | Scoop.it
This month's quick-hit set of top charts features the following topics: TV viewing and ad effectiveness among youth and college students; most effective digital tactics and biggest digital priorities; how different content categories are shared across various social networks; preference for...
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The Aha Moment - How Entrepreneurs Realized What To Do In Life

The Aha Moment - How Entrepreneurs Realized What To Do In Life | Cambridge Marketing Review | Scoop.it

About 2200 years ago Archimedes stepped into his bath and exclaimed, “Eureka!”

 

It was a moment of sudden discovery. The eureka effect. A moment of deep insight. It’s an epiphany which translates as “striking appearance.” In that moment a previously unsolvable problem becomes suddenly clear and obvious.


Via Justin Jones
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Change Impetus's curator insight, August 1, 8:51 AM

With all of the resources available today, I believe more entrepreneurs  can pursue their AHA life forms than ever.

Barbara Alevras, PMP's curator insight, August 1, 9:40 AM

I think this is kinda fascinating. Have you had your "Eureka Moment" or are you still waiting? 

M. Philip Oliver's curator insight, August 1, 5:14 PM

Thanks to Justin Jones

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New edition of MRS Code of Conduct now available  | Market Research Society

New edition of MRS Code of Conduct now available  | Market Research Society | Cambridge Marketing Review | Scoop.it
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Steve Bax's curator insight, July 29, 3:21 AM

The new MRS code comes into effect on the 1st September 2014. It includes some important changes to align the industry yet more closely to the increasing need for transparency and consent in collection and use of personal data. It includes six new definitions and five new rules. Well worth reading.

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Which Practices Are B2B Content Marketers Focusing On?

Which Practices Are B2B Content Marketers Focusing On? | Cambridge Marketing Review | Scoop.it
Only 1 in 7 B2B marketing leaders believe that their content marketing efforts have very effectively delivered business value during the past 12 months, with a slight
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Who Won the FIFA World Cup Social Media Buzz : Facebook vs Twitter | Online Marketing Trends

Who Won the FIFA World Cup Social Media Buzz : Facebook vs Twitter | Online Marketing Trends | Cambridge Marketing Review | Scoop.it
Know the Latest Trends, Updates on Emarketing, Digital Trends, Online Advertising,Online Shopping, Ecommerce and ERetail,get insights into Social Media Trends,Brand Spends on Digital,Learn SEO, SEM Paid search, Get insights on Ecommerce, Internet ,b2b emarketing,Industry Trends on Display ads, Mobile Commerce, and Consumer Insights,
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How to Use Google Analytics to Craft Content

How to Use Google Analytics to Craft Content | Cambridge Marketing Review | Scoop.it

Using Google Analytics to write relevant content for your audience.


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Which Advertising Channels Have the Biggest Purchase Influence on Consumers?

Which Advertising Channels Have the Biggest Purchase Influence on Consumers? | Cambridge Marketing Review | Scoop.it
Marketers are increasing their spending on digital advertising at a rapid rate, and many CMOs predict that digital media will soon capture upwards of three-quarters of
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Five B2B Marketing Trends for 2015 That You Should Get a Head Start on Now | Visual.ly Blog

Five B2B Marketing Trends for 2015 That You Should Get a Head Start on Now | Visual.ly Blog | Cambridge Marketing Review | Scoop.it
We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now. As you lay the foundation of your 2015 marketing strategy, here are five marketing trends to give you a jumpstart on your big projects for the rest of this year and next:   1. Micro-targeting: It’s Time to Really Get to Know Your Customers Put away your one-to-many playbook and dig deeper into customization and personalization strategies to find the small, yet potentially profitable subsets of your market and niche offerings. Touching these customers will require data parsing to create the kind of one-to-one conversations for successful micro targeting.   Where to start: If you don’t know who you’re talking to, you won’t know what to say. Committing to buyer persona development lets you deep dive into needs, lifestyle, and... keep reading
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Top Smartphone Activities, by Generation

Top Smartphone Activities, by Generation | Cambridge Marketing Review | Scoop.it
Source: Experian Marketing Services [download page]

Notes: Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a
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