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Social Network Overload - Infographic

Social Network Overload - Infographic | Cambridge Marketing Review | Scoop.it

How often have you checked your social media accounts today? Feeling unplugged is a problem for many people.  This infographic from mylife.com illustrates how people are addicted to social media, and what they rather do than give up their Internet lifeline. 


Two out of three people are afraid they’re missing something important on email, Facebook, Twitter, or other accounts. In the same survey, three out of five people wished there was a solution to monitor their various communication options.

This infographic is based on the survey by Harris, and conveys a growing trend—social media overload...


Via Lauren Moss
Cambridge Marketing College's insight:

The increasing need to be selective about which social media to use 

 

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Christine Harris-Smyth's curator insight, April 2, 2013 8:37 PM

The anxiety about missing out is not something new - it is like a child who doesn't want to go to bed when the others (adults, older children) are still having fun. It is simply in a new arena. This being connected all the time to digital media and communications devices is the new thing - not the anxiety.

 

We'll learn to live with it - nice infographic.

 

or die trying...

Cambridge Marketing Review
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Are 7 interactions optimal for driving maximum basket revenue for retailers?

Are 7 interactions optimal for driving maximum basket revenue for retailers? | Cambridge Marketing Review | Scoop.it
Research shows the ideal customer journey – in terms of resulting in the maximum basket revenue – can be measured in seven steps
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Soylent is getting an AI spokesperson, because it wasn’t dystopian enough already

Soylent is getting an AI spokesperson, because it wasn’t dystopian enough already | Cambridge Marketing Review | Scoop.it
Soylent, the food replacement substance that shares a name with a 1973 movie about cannibalism, will now be advertised by a fictional AI spokeswoman who also runs a store on the dark web. Trish
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More with less: a marketer's mantra on efficiency

More with less: a marketer's mantra on efficiency | Cambridge Marketing Review | Scoop.it
The term “frugal innovation” describes a significant shift occurring in the business world: the drive to deliver high-quality products and services at affordable prices. In marketing, it often means working smarter with fewer resources... Read full article>>
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What the Companies on the Right Side of the Digital Business Divide Have in Common

What the Companies on the Right Side of the Digital Business Divide Have in Common | Cambridge Marketing Review | Scoop.it
A study of 344 firms.
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Accountability and the Perils of the Blame Game - People Development

Accountability and the Perils of the Blame Game - People Development | Cambridge Marketing Review | Scoop.it

Accountability has its place. There is no doubt about that. But we would do well to recognise that it means precious little if we decline to use it as a tool for improvement and instead employ it only as a weapon for heaping fresh misery on those who “called it wrong”.


Via David Hain
Steve Bax's insight:
Thought provoking piece by  Martin Binks , former dean of Nottingham University Business School , here. He gives two examples which illustrate the dangers of blame and the alternative well.
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David Hain's curator insight, February 16, 11:08 AM

Imagine a 'forgiveness culture". No? well, we find it easy enough to recognise a blame culture...

Steve Bax's curator insight, February 17, 4:23 AM
Thought provoking piece by Martin Binks , former dean of Nottingham University Business School , here. He gives two examples which illustrate the dangers of blame and the alternative well.
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The 6 Coolest Offices in the UK

The 6 Coolest Offices in the UK | Cambridge Marketing Review | Scoop.it
Stimulating surroundings can have a direct effect on employees’ output and creativity. Breakout rooms, co-working spaces, adult playgrounds and quiet zones are becoming increasingly popular, particularly within the creative and digital sectors.
Steve Bax's insight:
Some brilliant office designs here. More than than six as well. The padded cell and beach huts are excellent ideas.
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Industry-specific marketing training: Highly relevant or too niche?

Industry-specific marketing training: Highly relevant or too niche? | Cambridge Marketing Review | Scoop.it
The Chartered Institute of Marketing (CIM) has launched its first sector-specific marketing programme for the construction industry.
Charlotte Lestienne Bocquillon's insight:
"“Certain sectors will be more relevant than others – it’s about understanding the sector, the dynamics and what training is already available.” Christine Boswell-Munday, CIM
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Salary Survey 2017: Workplace diversity takes a knock

Salary Survey 2017: Workplace diversity takes a knock | Cambridge Marketing Review | Scoop.it
Marketing Week's annual Career and Salary Survey shows that rather than improving, workforce diversity is actually getting worse.
Charlotte Lestienne Bocquillon's insight:
Sadly, Marketing Week’s annual Career and Salary Survey shows that rather than improving, workforce diversity is actually getting worse.
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Lifelong learning is becoming an economic imperative

Lifelong learning is becoming an economic imperative | Cambridge Marketing Review | Scoop.it
Technological change demands stronger and more continuous connections between education and employment, says Andrew Palmer. The faint outlines of such a syste
Charlotte Lestienne Bocquillon's insight:
"To remain competitive, and to give low- and high-skilled workers alike the best chance of success, economies need to offer training and career-focused education throughout people’s working lives."
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You can now get flat wine bottles that fit through your letterbox

You can now get flat wine bottles that fit through your letterbox | Cambridge Marketing Review | Scoop.it
This company is launching the new 'wine by post' service in Birmingham
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Advertising delivers seven-fold return on investment | News

Advertising delivers seven-fold return on investment | News | Cambridge Marketing Review | Scoop.it
The economic impact of Europe’s advertising industry has been analysed in a new report from Deloitte showing that for every Euro or Pound spent on advertising, a seven-fold return is achieved in terms of GDP.
Steve Bax's insight:
Stephan Loerke, CEO of the World Federation of Advertisers, said: “Advertising is a vital economic engine that encourages competition, drives innovation in business and provides significant benefits to society by funding or part funding media services, from news to entertainment. Policy-makers should be mindful that ad restrictions have important economic, social, and cultural consequences.”
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An executive’s guide to machine learning | McKinsey & Company

An executive’s guide to machine learning | McKinsey & Company | Cambridge Marketing Review | Scoop.it
It’s no longer the preserve of artificial-intelligence researchers and born-digital companies like Amazon, Google, and Netflix.
Charlotte Lestienne Bocquillon's insight:
Nice thoughts: "The winners will be neither machines alone, nor humans alone, but the two working together effectively."
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The economic essentials of digital strategy | McKinsey & Company

The economic essentials of digital strategy | McKinsey & Company | Cambridge Marketing Review | Scoop.it
A supply-and-demand guide to digital disruption.
Charlotte Lestienne Bocquillon's insight:
"But the feeling of not knowing when, or from which direction, an effective attack on a business might come creates a whole different level of concern."
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MBAs as CEOs: Some troubling evidence | Henry Mintzberg

MBAs as CEOs: Some troubling evidence | Henry Mintzberg | Cambridge Marketing Review | Scoop.it
Business schools have become enormously successful, in some respects deservedly so. They do a great deal of significant research (Harvard now especially so). In universities, they are centers of interdisciplinary work, bringing together psychologists, sociologists, economists, historians, mathematicians, and others. And their MBA programs do well in training for the business functions, such as finance and marketing, if not for management. So why do they persist in promoting this education for management, which, according to mounting evidence, produces so much mismanagement?

The answer is unfortunately obvious: with so many of their graduates getting to the “top”, why change? But there is another answer that is also becoming obvious: because at this top, too many of their graduates are corrupting the economy.7


Via David Hain, Steve Bax
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David Hain's curator insight, March 20, 6:41 AM

Henry Minzberg on a crusade against Business Schools and the Holy Grail of the MBA!

Steve Bax's curator insight, March 21, 6:47 AM
Fascinating. Makes for very concerning reading. 
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Making Sense of the Marketing Measurement Mess

Making Sense of the Marketing Measurement Mess | Cambridge Marketing Review | Scoop.it
Too few marketing organizations can quantify their contribution to such critical corporate goals as raising revenue and increasing brand recognition. Today’s paradox is that with an unprecedented amount of data, tools, and analytics now available, marketers are finding it more difficult than ever to demonstrate the value they create.
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The (ongoing) trouble with travel distribution: Customer experience | McKinsey & Company

The industry’s rapid evolution continues unabated. To profit through this turbulence, leaders must focus on what really matters--the customer.
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Making Time for Learning Will Make You Healthier, Richer, and More Popular

Making Time for Learning Will Make You Healthier, Richer, and More Popular | Cambridge Marketing Review | Scoop.it
An author runs down the impressive benefits of lifelong learning.
Charlotte Lestienne Bocquillon's insight:
The author runs down the impressive benefits of lifelong learning.
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One in four businesses unprepared for GDPR | News

One in four businesses unprepared for GDPR | News | Cambridge Marketing Review | Scoop.it
A quarter (26%) of marketers believe their companies are not ready for the introduction of the EU General Data Protection Regulation (GDPR), due to come into effect in May 2018.
Steve Bax's insight:
Concerning?
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Unilever Ventures invests in AR game | News

Unilever Ventures invests in AR game | News | Cambridge Marketing Review | Scoop.it
The investment arm of Unilever, Unilever Ventures, has backed a new augmented reality gaming app, Snatch, which allows brands to engage differently with consumers.
Steve Bax's insight:
Brands already on the app include Unilever’s Marmite, TopShop, TopMan, All Bar One, Mitchells & Butler, Just Eat, Pizza Hut Delivery, Rock Pamper Scissors and Now TV.
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Education 4.0 ... the future of learning will be dramatically different

Education 4.0 ... the future of learning will be dramatically different | Cambridge Marketing Review | Scoop.it
Global connectivity, smart machines, and new media are just some of the drivers reshaping how we think about work, what constitutes work, and how we
Charlotte Lestienne Bocquillon's insight:
Very interested read: "Whether it is classroom or workplace, online or offline, structured or unstructured, taught or learnt, standardised or not, certificated or not, then learning is likely to break free from our old mindsets in the coming years"
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Moneysupermarket and Paddy Power lead advert complaints - BBC News

Moneysupermarket and Paddy Power lead advert complaints - BBC News | Cambridge Marketing Review | Scoop.it
Adverts for Moneysupermarket and Paddy Power were among the most-complained-about last year.
Charlotte Lestienne Bocquillon's insight:
Share your insight
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Salary Survey 2017: Marketing is still misunderstood by businesses

Salary Survey 2017: Marketing is still misunderstood by businesses | Cambridge Marketing Review | Scoop.it
Despite efforts to promote the value of marketing within businesses there is still a lack of understanding and appreciation for the discipline.
Charlotte Lestienne Bocquillon's insight:
"Despite efforts across the industry to break down internal silos and encourage inter-departmental collaboration, 61.8% of marketers believe marketing is only somewhat understood or not understood at all by their business as a whole."
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The European Commission’s draft Regulation on Privacy and Electronic Communications introduces stronger privacy rules for electronic communications

The European Commission’s draft Regulation on Privacy and Electronic Communications introduces stronger privacy rules for electronic communications | Cambridge Marketing Review | Scoop.it
On 10 January 2017, the European Commission announced the publication of its draft Regulation on Privacy and Electronic Communication
Steve Bax's insight:
The draft regulation looks set to introduce a number of very significant reforms, including in the following areas: Scope and territorial application; interception of electronic communications data (which includes content and metadata) will be prohibited without the consent of the end-user concerned; an alternative approach to obtaining end-users’ consent to cookies; extend direct marketing rules (requiring opt-in consent, in most cases) to OTTs (Over The Top communications) such as instant messaging and in-app notifications; much tougher sanctions regime, with fines of up to €20 million or 4% of worldwide turnover for certain breaches Mark Taylor, Partner in Osborne Clarke’s London office observes that: “if there are delays in the legislative process, then the new e-Privacy Regulation may or may not be caught by the sweep-up transposition provisions of the UK’s proposed “Great Repeal Bill”. If there are delays so that it is not caught, then it is possible that it will not apply in the United Kingdom following its exit from the European Union. The UK Government has confirmed that the GDPR (General Data Protection Regulation) (and, most recently, the Network and Information Security Directive) will be implemented in the UK despite Brexit; will it say the same about the e-Privacy Regulation?“
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Equipping people to stay ahead of technological change

Equipping people to stay ahead of technological change | Cambridge Marketing Review | Scoop.it
It is easy to say that people need to keep learning throughout their careers. The practicalities are daunting
Charlotte Lestienne Bocquillon's insight:
Plenty of ammunition to convince professionals to acquire new skills throughout their careers.
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The age of analytics: Competing in a data-driven world | McKinsey & Company

The age of analytics: Competing in a data-driven world | McKinsey & Company | Cambridge Marketing Review | Scoop.it
Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions.
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