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How to : Write an online internet marketing plan

How to : Write an online internet marketing plan | Cambridge Marketing Review | Scoop.it
Cambridge Marketing College's insight:

This article shows how to write an online internet marketing plan. It includes adigital marketing plan template & advice on how to develop an internet communications strategy.

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James A Smith MCIM's curator insight, January 14, 2013 6:37 AM

great little starter for 10

Cambridge Marketing Review
New ideas in Marketing . For the Intellectually curious
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40 awesome packaging designs

40 awesome packaging designs | Cambridge Marketing Review | Scoop.it
After the huge success of its American Summer limited edition bottles, sparkling wine brand Chandon approached London-based agency Butterfly Canon to create a new series of limited edition branding. The sleek design retains the elegance and playfulness of the original concept whilst replacing the 'Americana' approach with a more globally recognised nautical theme. This way, European and other non-American customers will further relate to the brand.
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Growth in mobile news use driven by older adults

Growth in mobile news use driven by older adults | Cambridge Marketing Review | Scoop.it
Roughly two-thirds of Americans ages 65 and older now get news on a mobile device (67%), a 24-percentage-point increase over the past year.
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Profiling under the GDPR: potential implications for advertising and marketing | marketinglaw

Profiling under the GDPR: potential implications for advertising and marketing | marketinglaw | Cambridge Marketing Review | Scoop.it
Profiling under the GDPR: potential implications for advertising and marketing
Written by Georgina Graham  on 24 May 2017
Steve Bax's insight:
Very good article by Georgina Graham. She concludes: "...The interpretation of Article 22 is imperative. Defined broadly, it will place significant burdens on organisations undertaking profiling for advertising and marketing purposes; defined narrowly, there is less cause for concern. We can expect guidance from the Article 29 Working Party later this year. In due course, we might also expect a common standard for measuring the effects of profiling."
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Not everyone in advanced economies is using social media

Not everyone in advanced economies is using social media | Cambridge Marketing Review | Scoop.it
Many in Europe, the U.S., Canada, Australia and Japan don't regularly visit social media sites. But in all 14 countries surveyed, majorities use the internet.
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Are 7 interactions optimal for driving maximum basket revenue for retailers?

Are 7 interactions optimal for driving maximum basket revenue for retailers? | Cambridge Marketing Review | Scoop.it
Research shows the ideal customer journey – in terms of resulting in the maximum basket revenue – can be measured in seven steps
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Soylent is getting an AI spokesperson, because it wasn’t dystopian enough already

Soylent is getting an AI spokesperson, because it wasn’t dystopian enough already | Cambridge Marketing Review | Scoop.it
Soylent, the food replacement substance that shares a name with a 1973 movie about cannibalism, will now be advertised by a fictional AI spokeswoman who also runs a store on the dark web. Trish
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More with less: a marketer's mantra on efficiency

More with less: a marketer's mantra on efficiency | Cambridge Marketing Review | Scoop.it
The term “frugal innovation” describes a significant shift occurring in the business world: the drive to deliver high-quality products and services at affordable prices. In marketing, it often means working smarter with fewer resources... Read full article>>
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What the Companies on the Right Side of the Digital Business Divide Have in Common

What the Companies on the Right Side of the Digital Business Divide Have in Common | Cambridge Marketing Review | Scoop.it
A study of 344 firms.
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Accountability and the Perils of the Blame Game - People Development

Accountability and the Perils of the Blame Game - People Development | Cambridge Marketing Review | Scoop.it

Accountability has its place. There is no doubt about that. But we would do well to recognise that it means precious little if we decline to use it as a tool for improvement and instead employ it only as a weapon for heaping fresh misery on those who “called it wrong”.


Via David Hain
Steve Bax's insight:
Thought provoking piece by  Martin Binks , former dean of Nottingham University Business School , here. He gives two examples which illustrate the dangers of blame and the alternative well.
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David Hain's curator insight, February 16, 11:08 AM

Imagine a 'forgiveness culture". No? well, we find it easy enough to recognise a blame culture...

Steve Bax's curator insight, February 17, 4:23 AM
Thought provoking piece by Martin Binks , former dean of Nottingham University Business School , here. He gives two examples which illustrate the dangers of blame and the alternative well.
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The 6 Coolest Offices in the UK

The 6 Coolest Offices in the UK | Cambridge Marketing Review | Scoop.it
Stimulating surroundings can have a direct effect on employees’ output and creativity. Breakout rooms, co-working spaces, adult playgrounds and quiet zones are becoming increasingly popular, particularly within the creative and digital sectors.
Steve Bax's insight:
Some brilliant office designs here. More than than six as well. The padded cell and beach huts are excellent ideas.
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Industry-specific marketing training: Highly relevant or too niche?

Industry-specific marketing training: Highly relevant or too niche? | Cambridge Marketing Review | Scoop.it
The Chartered Institute of Marketing (CIM) has launched its first sector-specific marketing programme for the construction industry.
Charlotte Lestienne Bocquillon's insight:
"“Certain sectors will be more relevant than others – it’s about understanding the sector, the dynamics and what training is already available.” Christine Boswell-Munday, CIM
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Salary Survey 2017: Workplace diversity takes a knock

Salary Survey 2017: Workplace diversity takes a knock | Cambridge Marketing Review | Scoop.it
Marketing Week's annual Career and Salary Survey shows that rather than improving, workforce diversity is actually getting worse.
Charlotte Lestienne Bocquillon's insight:
Sadly, Marketing Week’s annual Career and Salary Survey shows that rather than improving, workforce diversity is actually getting worse.
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Lifelong learning is becoming an economic imperative

Lifelong learning is becoming an economic imperative | Cambridge Marketing Review | Scoop.it
Technological change demands stronger and more continuous connections between education and employment, says Andrew Palmer. The faint outlines of such a syste
Charlotte Lestienne Bocquillon's insight:
"To remain competitive, and to give low- and high-skilled workers alike the best chance of success, economies need to offer training and career-focused education throughout people’s working lives."
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The Digital Marketing Revolution Has Only Just Begun

The Digital Marketing Revolution Has Only Just Begun | Cambridge Marketing Review | Scoop.it
Classic marketing techniques have no place in digital marketing. If your company is still relying on ways of working that served you well ten years ago, it’s time to accelerate change.
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Small but mighty: the power of passion communities | Opinion

Small but mighty: the power of passion communities | Opinion | Cambridge Marketing Review | Scoop.it
Passion communities – groups of vocal and socially-connected consumers – hold power disproportionate to their size. It's vital that brands engage with them.
Steve Bax's insight:
The importance for a brand of identifying and engaging with these communities is highlighted here.
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Top tips for using Facebook Custom Audience lists

Top tips for using Facebook Custom Audience lists | Cambridge Marketing Review | Scoop.it
If you’re looking to get repeat customers and to attract new ones, you need to carefully target your marketing – e.g by using Facebook Custom Audience lists
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Ad expenditure hits £21.4bn in 2016 | News

Ad expenditure hits £21.4bn in 2016 | News | Cambridge Marketing Review | Scoop.it
Ad spend in the UK grew 3.7% in 2016 to reach £21.4bn, according to the Advertising Association/Warc Expenditure Report.
Steve Bax's insight:
Digital accounted for 38% of the £1.1bn out of home advertising market in 2016, double the share digital recorded in 2012, while revenues from online ads were up for national newsbrands (+4.9% to £230m) for the fifth year running.
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MBAs as CEOs: Some troubling evidence | Henry Mintzberg

MBAs as CEOs: Some troubling evidence | Henry Mintzberg | Cambridge Marketing Review | Scoop.it
Business schools have become enormously successful, in some respects deservedly so. They do a great deal of significant research (Harvard now especially so). In universities, they are centers of interdisciplinary work, bringing together psychologists, sociologists, economists, historians, mathematicians, and others. And their MBA programs do well in training for the business functions, such as finance and marketing, if not for management. So why do they persist in promoting this education for management, which, according to mounting evidence, produces so much mismanagement?

The answer is unfortunately obvious: with so many of their graduates getting to the “top”, why change? But there is another answer that is also becoming obvious: because at this top, too many of their graduates are corrupting the economy.7


Via David Hain, Steve Bax
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David Hain's curator insight, March 20, 6:41 AM

Henry Minzberg on a crusade against Business Schools and the Holy Grail of the MBA!

Steve Bax's curator insight, March 21, 6:47 AM
Fascinating. Makes for very concerning reading. 
Jose Luis Yañez's curator insight, April 1, 1:01 PM
MBAs as CEOs: Some troubling evidence | Henry Mintzberg
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Making Sense of the Marketing Measurement Mess

Making Sense of the Marketing Measurement Mess | Cambridge Marketing Review | Scoop.it
Too few marketing organizations can quantify their contribution to such critical corporate goals as raising revenue and increasing brand recognition. Today’s paradox is that with an unprecedented amount of data, tools, and analytics now available, marketers are finding it more difficult than ever to demonstrate the value they create.
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The (ongoing) trouble with travel distribution: Customer experience | McKinsey & Company

The industry’s rapid evolution continues unabated. To profit through this turbulence, leaders must focus on what really matters--the customer.
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Making Time for Learning Will Make You Healthier, Richer, and More Popular

Making Time for Learning Will Make You Healthier, Richer, and More Popular | Cambridge Marketing Review | Scoop.it
An author runs down the impressive benefits of lifelong learning.
Charlotte Lestienne Bocquillon's insight:
The author runs down the impressive benefits of lifelong learning.
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One in four businesses unprepared for GDPR | News

One in four businesses unprepared for GDPR | News | Cambridge Marketing Review | Scoop.it
A quarter (26%) of marketers believe their companies are not ready for the introduction of the EU General Data Protection Regulation (GDPR), due to come into effect in May 2018.
Steve Bax's insight:
Concerning?
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Unilever Ventures invests in AR game | News

Unilever Ventures invests in AR game | News | Cambridge Marketing Review | Scoop.it
The investment arm of Unilever, Unilever Ventures, has backed a new augmented reality gaming app, Snatch, which allows brands to engage differently with consumers.
Steve Bax's insight:
Brands already on the app include Unilever’s Marmite, TopShop, TopMan, All Bar One, Mitchells & Butler, Just Eat, Pizza Hut Delivery, Rock Pamper Scissors and Now TV.
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Education 4.0 ... the future of learning will be dramatically different

Education 4.0 ... the future of learning will be dramatically different | Cambridge Marketing Review | Scoop.it
Global connectivity, smart machines, and new media are just some of the drivers reshaping how we think about work, what constitutes work, and how we
Charlotte Lestienne Bocquillon's insight:
Very interested read: "Whether it is classroom or workplace, online or offline, structured or unstructured, taught or learnt, standardised or not, certificated or not, then learning is likely to break free from our old mindsets in the coming years"
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Moneysupermarket and Paddy Power lead advert complaints - BBC News

Moneysupermarket and Paddy Power lead advert complaints - BBC News | Cambridge Marketing Review | Scoop.it
Adverts for Moneysupermarket and Paddy Power were among the most-complained-about last year.
Charlotte Lestienne Bocquillon's insight:
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