Don’t just mourn Nelson Mandela. Mandela’s legacy is larger than racial justice and more widespread than his country or continent. His legacy lies in the lessons about leadership he left for all of us.
With social media ad revenues expected to grow to $11 billion dollars by the year 2017, social advertising has become a huge topic of interest amongst marketers. In fact, Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013, according to the latest estimates.
Social media is fast becoming a bigger part of the ad buying efforts of brands and agencies across the globe, and for good reason. As Salesforce Marketing Cloud VP Peter Goodman notes, “Social ads reach the audience in which you’ve invested a lot of money and time into nurturing. You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you’re actually growing your fan base based on true data.”
Why should you use Google+?There are lots of good reasons to pay attention to Google+, but for me it comes down to these three:
Search is becoming socialGoogle+ Authorship is becoming a filter for quality contentGoogle+ has the best user experience of any social network Visit the link to find additional insights, resource links, and useful Google+ information.
I'm in Turkey this week to speak at Brand Week Istanbul. I always love seeing how things are merchandized, marketed, and sold in different countries.
... It struck me how the bazaar is a metaphor for marketing in general. Every brand is trying to capture consumer’s attention in a world as cluttered as the Grand Bazaar. Marketers sometimes act as if shouting is the only way to get a message across. When every brand shouts, it can seem like the only solution is to shout louder.
Seth Godin coined this model as “Interruption Marketing” in the late 90s (and wrote the book “Permission Marketing” as an antidote). I stumbled across a classic Seth Godin interview in Fast Company from 1998:
“Marketing is a contest for people’s attention. Thirty years ago, people gave you their attention if you simply asked for it. You’d interrupt their TV program, and they’d listen to what you had to say. You’d put a billboard on the highway, and they’d look at it. That’s not true anymore. This year, the average consumer will see or hear 1 million marketing messages – that’s almost 3,000 per day. No human being can pay attention to 3,000 messages every day....
Digital Civil Society: Asking The Right Questions On Data, Dollars And Democracy Forbes First, nonprofits are under pressure to act like efficiency-obsessed, outcome-oriented, mission-driven businesses, a dynamic that has created in the process an...
10 interesting digital marketing statistics we've seen this week Econsultancy (blog) There's also room for some beefy stats on Facebook and Twitter (after Twitter's IPO) and some interesting detail on web standards and ad complexity.
Press releases are overused by many organizations and fail to actually reach customers. This post looks how organizations can ditch the press release and use other tactics including media pitching, video and social media updates instead.
It’s a question not many consider given how embedded the internet is in their lives. The typical web user has 25 online accounts, ranging from email to social media profiles and bank accounts, according to a 2007 study from Microsoft.
Do You Have the Most Coveted Digital Marketing Skills for 2014? [Infographic] Business 2 Community ... important/important skill, but only 29% believe their talent is stronger/much stronger than other teams.
If 2013 was the year of content marketing then 2014 is certainly going to be the year of media-oriented content marketing. What do we actually mean when we talk about something like media-oriented content marketing (or MOCM)?