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Rescooped by Karen McCarthy from Digital Visibility
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26 Social Media Marketing Tips from the Pros | Social Media Examiner

26 Social Media Marketing Tips from the Pros | Social Media Examiner | CalypsoIT Social Media | Scoop.it

This post is a must-read, filled with valuable tips and tactics for social marketers.Social media marketing tips: Learn how calls to action, content strategy, email/social integration and goals play a part in your social media efforts.Are you looking for actionable tips to improve your social media marketing?Are you wondering what the common themes of social media experts are these days?This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out.The number of conference takeaways and buzz was immense.For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles....


Via Jeff Domansky, oconnorandkelly
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Louise Quo Vadis's curator insight, August 16, 2013 4:57 PM

add your insight...

Peggy Yao's curator insight, September 10, 2013 10:47 PM

One way communication is not longer efficient and effective enough in promotion mix, especially the technology generation, internet, social media and smart phone has been used by majority of population. The interaction between marketer on social media and consumers become extremely important. This article suggested 26 marketing tips on social media that can help marketer to maintain brand equity on social platform.  

The first 6 tips are all concentrate on “call to action”. Marketers need to grab consumer attention and encourage consumer reaction on it post, such as share the page, click page and join us.  The power of the social media is that once one consumer like or shares the page it will also appear on his/her friends and family page, the message will be spread significantly and increase message visibility.

The second category is talking about content strategy, develop an interesting content on social platform target company’s customers and motivate consumer engagement is very important on social media marketing. “Content is King but engagement is Queen, and she rules the house.”—Mari Smith, 10 Ways to Improve Your Facebook Reach. It has stated how crucial content is, whereas without motivate consumer interaction content can be nothing. Strategically focus on content message don’t be boring and keep on followers interests. Understand where the target market area is so that it maximise effectiveness on the marketing activities.

The last section is email and social integration, email is not any more a new technology, in order to increase brand awareness and reach potential consumers.


Alysse Woodward's comment, September 12, 2013 10:07 PM
This post holds lots of valuable information based on social media marketing. Traditional media marketing focuses on one-way communication whereas social media marketing focuses on two-way communication, which is based on growing relationships between organization and business. As the article states organizations need to engage with customers rather than market to them – customers need to be incorporated within the marketing campaign, which will engage them, motivate them and more importantly build strong relationships. With social media becoming more and more dominant in everyday lifestyles it is important for marketers to take this on board and communicate messages through these social channels.
With social media consumers also have the opportunity to share information they believe to be important. This is very valuable as this opens up further communication between consumer to consumer by delivering messages they have taken away from an organization. If information is positive this will then begin to build another relationship for the organization.
Rescooped by Karen McCarthy from SEO and Social Media Marketing
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Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study [INFOGRAPHIC]

Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study [INFOGRAPHIC] | CalypsoIT Social Media | Scoop.it

Search engine optimisation (SEO) is all about the quality of your backlinks, right?

 

Wrong. Not any more. At least, not wholly, as an updated study from those good people atSearchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of Likes, shares, tweets and +1s.

 

Find out more: http://www.mediabistro.com/alltwitter/seo-social-ranking-factors_b45440


Via Antonino Militello
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valeriecharron's curator insight, July 6, 2013 2:24 AM

Infographie essentielle. A conserver. 

Kaye Blum's curator insight, July 7, 2013 2:38 AM

More stats supporting the theory of Socisl Media's importance in SEO

Nadia Christian's curator insight, July 8, 2013 6:03 PM

Bringing the power back to the people, imagine that.

Rescooped by Karen McCarthy from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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How districts support social networking in schools | eSchool News

Despite restricted network access and concerns about student safety, more and more schools are using social networking in classrooms in an effort to give students a more robust digital learning experience.

Via Tom D'Amico (@TDOttawa)
Karen McCarthy's insight:

More schools need to embrace it - and the sooner the better!

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Rescooped by Karen McCarthy from The power of SunZu and Twitter
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The Power of Twitter and SunZu - The perfect example! | Business News, Articles & Blogs | SunZu @SunZusocial | By @SunZusam

Read the latest business blogs & articles from SunZu - the social network that connects entrepreneurs, business owners & industry professionals.

Via Samantha Kelly
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Samantha Kelly's curator insight, May 27, 2013 1:56 AM

This is what happened to me yesterday!!

Rescooped by Karen McCarthy from Apps and Widgets for any use, mostly for education and FREE
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The Apps Magazine Website

The Apps Magazine Website | CalypsoIT Social Media | Scoop.it
The Apps Magazine website - sifting through over 300,000 iPhone, iPad and iPod Touch apps to make sure you only download the very best

Via Gust MEES
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Gust MEES's curator insight, April 27, 2013 9:29 AM

 

A MUST check!!!

 

Check also:

 

http://www.scoop.it/t/apps-for-any-use-mostly-for-education-and-free/?tag=Apps+Magazine

 

 

Gust MEES's curator insight, April 27, 2013 9:31 AM

 

A MUST check!!!

 

Alfredo Calderón's comment, April 27, 2013 9:32 AM
Thanks for the heads up!
Rescooped by Karen McCarthy from Marketing Strategy and Business
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800 Best SEO Posts of the Last 4 Years

800 Best SEO Posts of the Last 4 Years | CalypsoIT Social Media | Scoop.it

Excerpted from article intro on Search Engine Watch:

"Since March 26, 2009, I have been using Reader's "star" functionality to highlight SEO resources I feel will be useful to me again at some point in the future, or warrant sharing with my team.

 

The result of this obsessive reading and starring of RSS feeds was an easily-accessible, hand-curated database of great articles covering almost any conceivable SEO topic stretching back 4 years.

 

Google allowed me to get a backup of them as a .json file. The bad news was that no RSS reader (to my knowledge) had the functionality to import them alongside the feeds I subscribe to.

 

End result: I was faced with the task of cleaning and formatting the data in the .json file if I wanted to still be able to access my 4 year-old collection of useful blog posts and news items.

 

I soon realized that although this task was onerous, it would provide me with a great opportunity to: 1. Build a great resource for other SEO professionals 2. Understand how my perception of "a great SEO article" had changed since 2009 3. Rate the major SEO publications based on whose feed had received the most stars..."

 

Read full original article here:

http://searchenginewatch.com/article/2263245/800-Best-SEO-Posts-of-the-Last-4-Years

 

Download the full collection of just under 800 fantastic SEO resources:

https://dl.dropboxusercontent.com/u/59063896/Rich_Kirk_Top_SEO_Articles_Since_2009.xlsx

 


Via Giuseppe Mauriello
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Rim Riahi's curator insight, April 24, 2013 12:03 AM
800 Best SEO Posts of the Last 4 Years
Elsie Whitelock's curator insight, May 15, 2013 10:30 AM

More tips for learning the hows and whens and whys of SEO.

Rescooped by Karen McCarthy from SEO and Social Media Marketing
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SEO Basics: 8 Essentials When Optimizing Your Site

SEO Basics: 8 Essentials When Optimizing Your Site | CalypsoIT Social Media | Scoop.it

Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake.

 

Without it, your cake is tasteless, boring, and gets thrown in the trash.


Via Antonino Militello
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Colleen Gray's comment, April 13, 2013 1:16 PM
Love the comparison. It does simplify it all.
Natalie Gallagher's comment, April 13, 2013 2:37 PM
Yep, I thought that too! I'm very graphically orientated, so that pic works for me :-).
Rescooped by Karen McCarthy from MarketingHits
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How To Create A Perfect Tweet [INFOGRAPHIC]

How To Create A Perfect Tweet [INFOGRAPHIC] | CalypsoIT Social Media | Scoop.it
Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets.
Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.

Via Brian Yanish - MarketingHits.com
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Pyramid Point Acct.'s curator insight, March 9, 2015 8:44 AM

how to write a best tweet....

Martin (Marty) Smith's curator insight, March 13, 2015 7:58 AM

Great Brian Yanish share (as always).

Tamasa Nelson's curator insight, March 16, 2015 10:49 PM

Info graphics are a great way to assemble and distribute information, especially data in one document. Teachers can request their students to compile data and create a visual to share quantifiable information.

Rescooped by Karen McCarthy from Women in Business!
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Women and Workplace Flexibility - Small Business Can

Women and Workplace Flexibility - Small Business Can | CalypsoIT Social Media | Scoop.it
Female workers value inspiration, great leadership and flexible working above traditional benefits. A post discussing women and workplace flexibility.

Via Samantha Kelly
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Samantha Kelly's curator insight, June 14, 2013 8:44 AM

Would love to know what you think! Do you find it more difficult at work when it comes to being flexible?

Rescooped by Karen McCarthy from Social Media and its influence
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Facebook copies Twitter yet again, launches hashtags to let users add context and discover shared interests

Facebook copies Twitter yet again, launches hashtags to let users add context and discover shared interests | CalypsoIT Social Media | Scoop.it
Facebook today announced that it is bringing hashtags to its service, letting users add context to a post, indicate that it is part of a larger discussion, as well as discover shared ...

Via Gust MEES
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Gust MEES's curator insight, June 12, 2013 3:38 PM

 

Good idea...

 

Dolly Bhasin 's curator insight, June 14, 2013 11:09 PM

The latest fad in Social Media is HashTag, Twitter started it, google+ and FB followed!

Rescooped by Karen McCarthy from SEO and Social Media Marketing
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Beyond Search Rankings: Using SEO to Improve Site Optimization

Beyond Search Rankings: Using SEO to Improve Site Optimization | CalypsoIT Social Media | Scoop.it

The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year.

 

Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.

 

Read More: http://www.searchenginejournal.com/beyond-search-rankings-using-seo-to-improve-site-optimization/62895/


Via Antonino Militello
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Randi Thompson's curator insight, May 12, 2013 8:11 AM

SEO has changed.  Have you?

Athena Catedral's curator insight, May 13, 2013 5:50 AM

Integration of SEO to social media efforts & promotional activity is key to aligning successful messaging to prospects & leads

Rescooped by Karen McCarthy from Everything Facebook
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5 Things You Should Never Do on Facebook

5 Things You Should Never Do on Facebook | CalypsoIT Social Media | Scoop.it
Not enough folks liking you on Facebook? Here's how you are driving your fans away.

Via Genevieve Lachance
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Lisa Norman's curator insight, September 7, 2013 10:12 PM

Helpful insites on what not to do on facebook when marketing 

Rescooped by Karen McCarthy from Everything Facebook
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The Guide To Creating A Successful Facebook Contest App [Infographic]

The Guide To Creating A Successful Facebook Contest App [Infographic] | CalypsoIT Social Media | Scoop.it
If you are considering running a Facebook contest, this infographic about the essential components in a Facebook contest app will definitely come in handy.

Via Genevieve Lachance
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