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Impending Death for Paper Coupons? | Steam Feed

Impending Death for Paper Coupons? | Steam Feed | CALS in the News | Scoop.it
(Vocus) September 30, 2010 In studying the marketing and usability of a specific type of electronic coupon – digital coupons – one University of Arizona research team has found some interesting and important preliminary findings about what consumers thought of digital coupons, how they used them, why they used them and what problems were associated …
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Point Inside Sponsors Global Retailing Conference | Steam Feed

Point Inside Sponsors Global Retailing Conference | Steam Feed | CALS in the News | Scoop.it

Point Inside is a sponsor of this year’s Global Retailing Conference (GRC) put together by the University of Arizona’s Terry K. Lundgren Center for Retailing. With the theme “Accelerate Your Brand – Get Ahead of Your Shopper,” the emphasis will be on helping retailers use new technologies to more effectively engage customers. Now in its 17th year, the conference will be held April 11-12 in Tuscon, AZ.

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