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Small Traders Urged to Enhance Online Presence as Growth Strategy

Small Traders Urged to Enhance Online Presence as Growth Strategy | Call for Greater Diversity in the Boardroom | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, December 14, 2012 12:40 AM


Small businesses that are reluctant to embrace the internet and establish a strong online presence, face the very real possibility of being left far behind, by more aggressive competitors who fully embrace the power of internet especially in the areas of branding and marketing.


Companies such as Google, now offer easier pathways for small businesses to create their own online presence, and any business owner who is not at least exploring what is currently available to them in terms of assistance to get online, is doing their business no favours.


This good article, suggests that many companies are still wary about going online, partly because they have the mistaken notion that it is very expensive and difficult to build an online presence, and it then addresses some of the myths that surround the subject of online visibility.

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Call for Greater Diversity in the Boardroom
Call for Greater Diversity in the Boardroom
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