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Rise of Purpose-Driven Social #Marketing Brands #infographic via @MarketingHits

Rise of Purpose-Driven Social #Marketing Brands #infographic via @MarketingHits | CAEXI Expertises | Scoop.it

Vous aurez souvent me trouver dans d'énormes débats en ligne sur tout ce qui touche à la politique, la religion et le capitalisme ... tous les boutons rouges chaud que la plupart des gens évitent. C'est pourquoi j'ai présences personnelles et de marque à travers les médias sociaux. Si vous voulez la commercialisation, suivez la marque. Si vous voulez de moi, suivez-moi ... mais attention ... vous obtenez tout de moi. +

Même si je suis un capitaliste éhonté, j'ai aussi un grand coeur. Je crois que nous devons aider les uns les autres et ne pas dépendre des bureaucraties qui sont inefficace. Je crois vraiment que la façon dont nous changer les choses est de prendre la responsabilité personnelle et aider à être les catalyseurs du changement. Notre agence est toujours un don de temps, d'argent et d'autres ressources pour aider les organismes de bienfaisance non seulement ... mais aussi aider les entreprises qui n'ont pas les ressources, mais avoir promesse. +

Ce n'est plus assez bon pour avoir juste une présence sur les médias sociaux. Commercialisation 3.0 sera gagnée par ceux qui deviennent des marques sociaux sur des objectifs déterminés, et pour ce faire, l'OCM, CSO, RSE, et conduit la Fondation doivent s'aligner pour faire une histoire de marque cohérente à la vie. Consultez nous avons de l'infographie ci-dessous quelques faits durs froids qui font clairement l'avenir du profit est le but et les marques les plus emblématiques de l'avenir seront celles qui animent le changement social le plus significatif. Simon Mainwaring

Ce n'est pas seulement la bonne chose à faire, étant axées sur des objectifs est également de plus en plus une attente des entreprises, la motivation pour les employés et un achat habitude croissante des consommateurs. Les gens veulent leur argent pour aller à des entreprises qui sont soucieux de l'environnement, bien traiter leurs employés, et investir temps et énergie à rendre le monde un meilleur endroit. +

Je suis content que le marché est en train de devenir une stratégie de croissance et de sujet de conversation Purpose-Driven - je l'ai déjà écrit à propos de la frustration que j'ai quand les gens critiquent le marketing de la cause (nous en avons discuté avec la SLA Seau à glace Défi ... pouah). J'encourage toutes les entreprises pour promouvoir les efforts qu'ils font pour aider les personnes autour d'eux - ce point inforgraphic à pourquoi!

 

 

 


Via Russ Merz, Ph.D., Brian Yanish - MarketingHits.com, John van den Brink, Ricard Lloria, Martin (Marty) Smith
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Russ Merz, Ph.D.'s curator insight, September 9, 5:39 AM

An interesting blog post about the increasing traction that social activism is getting in social media marketing. Of particular note is the notion that this is becoming a new and powerful means for #brands to articulate positions and execute campaigns on a wide variety of social issues.

Martin (Marty) Smith's curator insight, September 10, 12:33 AM

Brian is SPOT ON here as usual. We've been watching the annual Cone Consumer Activism Survey for years. The number of consumes who want their brands to do the right thing about health, the planet and human rights has grown steadily for years.

Brian is right when he says it isn't enough to make a great widget anymore. Everyone makes a great widget now. Now we buy from those who are "like us" and who we love.

You can't buy love, but you can sure influence it by your deeds and actions. When I started selling bar soap for P&G a lifetime ago (1981) what a marketer SAID was important.

Marketing was about knitting SAYINGS together and repeating them enough to drill them into memory. Now marketing is about what we DO and any dissonance between what we DO and SAY is death.



Karen Dietz's curator insight, September 10, 3:14 PM

Here's a handy infographic that addresses a shift happening in business: being purpose driven and sharing that story.


Being purpose driven means a company focuses on how their products/services not only solve a customer's problem or fulfills a need, but also positively contributes to fixing a social problem or makes a difference to humanity/the planet.


Certainly this infographic shows the consumer desire for this and the opportunity gap for businesses.


But hold on! If you name this activity "purpose driven marketing" you are already following the path to ruin. Why?? Because it will be a marketing project (re: a snow job) instead of the way the company fundamentally does business.


So be like Patagonia and a few other companies who really are purpose driven. There are far more companies today who are just jumping on this bandwagon but not walking their talk.


But if you can tell this kind of powerful story about your business, all kinds of rewards are in store for you.

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Is Capital Flowing To Entrepreneurs & SMBs? (Infographic)

Is Capital Flowing To Entrepreneurs & SMBs? (Infographic) | CAEXI Expertises | Scoop.it
A look at the financing landscape for business owners, plus some tips for finding alternative funding opportunities.

Via Hannah Kramer, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 19, 3:41 AM

Great infographic showing some capital easing. Capital is the oil that keeps our economic engine running. Have always loved the irony of locking out SMBs and entrepreneurs (and you and me) from capital assets after they were put at risk by others, but that is just the way the game is played in the "too big to fail" era.

Marshall Van Fleet's curator insight, March 19, 4:54 AM

Great infographic showing some capital easing. Capital is the oil that keeps our economic engine running. Have always loved the irony of locking out SMBs and entrepreneurs (and you and me) from capital assets after they were put at risk by others, but that is just the way the game is played in the "too big to fail" era.

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The Powerful Rise of Google [Infographic]

The Powerful Rise of Google [Infographic] | CAEXI Expertises | Scoop.it
Did you know that Google raked in $50 billion in 2012? It has come a long way its early days, back when it was known as BackRub.

Via Ana Cristina Pratas, Martine Boucher, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 14, 2013 2:32 PM

Funny. On the day of the Facebook offering I heard major players discuss how they were doubling down on Google while limiting their Facebook investments confirming a trend everyone in my tribe of Internet marketers felt - Google's resurgence. Great infographic here showing just how broad, wide and powerful Google's "resurgence' is and we are only half way through the second act.

John Thomas's curator insight, February 7, 4:39 AM

The Rise of Google [Infographic] |

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Solar Power Is A Huge Water Saver (World Water Day Infographic)

Solar Power Is A Huge Water Saver (World Water Day Infographic) | CAEXI Expertises | Scoop.it

Every year since 1993, the community of nations has focused on the importance of fresh water and advocated for the sustainable management of freshwater resources. Severe droughts experienced recently in places like the American West, the Horn of Africa, Russia, China, and Australia have highlighted the fact that humans are rapidly using up the world's water supplies—and when they’re gone, they’re gone. We are spending one of our most vital resources in greater volumes every day.

One Block Off The Grid recently developed an infographic to illustrate how energy production depends on water. It shows water use by four of the most common energy sources: coal, nuclear, oil and gas, and solar. Solar comes out on top big time.


Via Lauren Moss, Wes Thomas
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Russell Roberts's curator insight, May 2, 7:17 AM

Interesting infographic from Lauren Moss.  This graphic makes a strong case for solar power. It's about time Hawaii integrated more solar power into the grid.  With the adoption of "smart meters" and better grid management, we can lessen our dependence on imported oil for power generation.  Aloha, Russ.

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2014 Small Business Marketing Wishlist [Infographic]

2014 Small Business Marketing Wishlist [Infographic] | CAEXI Expertises | Scoop.it
Could 2014 be the year we all stop chasing shiny objects and return to tried and true marketing strategies? Boy, I hope so… we saw a lot of companies chase some crazy trends in the last few years.

   


Via Thomas Faltin, juandoming, luigi vico, Martin (Marty) Smith
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Thomas Faltin's curator insight, December 31, 2013 9:31 AM

add your insight...

   
SimpleScan Connect's curator insight, January 8, 8:34 AM

SMB  2014 Wish List - Retire the fax machine and save money with cloud services # productivity http://ow.ly/sn1rH