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Customer, Consumer, Client Centricity
Helping organisations that want to optimise their customer understanding, so they can build more profitable relationships and increase the return on their information investments
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Rescooped by Denyse Drummond-Dunn from Just Story It! Biz Storytelling
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The Valuable Links Between Stories and Our Collective Actions

The Valuable Links Between Stories and Our Collective Actions | Customer, Consumer, Client Centricity | Scoop.it
Story as a catalyst for meaning & purpose.

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Insightful read that goes deeper on storytelling's appeal.

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Karen Dietz's curator insight, February 1, 2013 4:55 PM

THIS POST HAS MOVED! HERE IS THE NEW LINK: https://designingliteracy.squarespace.com/literacyoftheimagination/the-valuable-links-between-stories-and-our-co 


Ahhh -- really good insights and points here in this article by Gunther Sonnenfeld that expands our typical ways of working with stories in business (transactional storytelling), and how we need to shift to transformational storytelling.


Stories provide meaning and purpose, as the above text says. Even when told for transactional purposes. But there is no reason for organizations not to also claim the higher ground.


This is a thoughtful article that touches on a few fundamental truths about storytelling, and calling us to think/act more deeply about the story work we do.


And I like the visual chart that comes along with it also!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

ratzelster's curator insight, February 2, 2013 9:06 AM

We talk about how to spread our influence and how to build audience for our message.  Story seems to me to be one excellent way for doing that.

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10 Predictions for Collaboration in 2013

10 Predictions for Collaboration in 2013 | Customer, Consumer, Client Centricity | Scoop.it

David Coleman's blog about collaboration is among the best out-there. Here is an overview of his 10 predictions for collaboration in 2013. 


Via Kenneth Mikkelsen, David Hain
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Ivon Prefontaine's curator insight, January 26, 2013 5:43 PM

I do not agree with everything in this article, but it makes sense in many ways. For example, everything is connected, but it always has been. This is not new. It is old news and being used in digitally interconnection which not everyone is digitally connected.

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The 5 Stages of Your Creative Process

The 5 Stages of Your Creative Process | Customer, Consumer, Client Centricity | Scoop.it
I love the creative process. Yet I hate it, too. Creativity is almost always a love/hate/love relationship.

Via The Fish Firm
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jerome larose's comment, January 19, 2013 5:46 AM
i hope you'll get it soon
Tomek Pawliszyn's curator insight, February 3, 2013 6:00 AM

Great read!

Jed Fisher's curator insight, February 19, 2013 1:03 PM

Off topic but nice article. Always good to remember that it is a "process" and it's ok to go up and down through the process.

Rescooped by Denyse Drummond-Dunn from Positive futures
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2013 and beyond – What will appear and disappear in our lives??

2013 and beyond – What will appear and disappear in our lives?? | Customer, Consumer, Client Centricity | Scoop.it
As a futurist, the end of the year means it is once again time to release a structured look at the future.

Via Kenneth Mikkelsen, David Hain
Denyse Drummond-Dunn's insight:

Love the simplicity of this, yet the complexity of the concepts covered.

Wonderful summary, thanks.

 

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David Hain's curator insight, December 18, 2012 2:01 AM

From Ross Dawson - always interesting aand thought provoking.

Rescooped by Denyse Drummond-Dunn from Business Improvement
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How to Make Your Presentation Memorable

How to Make Your Presentation Memorable | Customer, Consumer, Client Centricity | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, December 1, 2012 10:33 PM


Business owners and managers need to regulary communicate their message to various constituencies, and the key to getting the message across is to engage the audience, and then hold their attention until your message is absorbed.


Some are capable of making brilliant presentations, some get by by winging it using experience and expertise, but most owners and managers need to work on every presentation in order to be remembered and effectively get their message across.


This excellent article, suggests that you can prepare to deliver a memorable presentation, and it outlines six steps to take to achieve this result.

Rescooped by Denyse Drummond-Dunn from Transmedia: Storytelling for the Digital Age
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Adventures in Transmedia

Adventures in Transmedia | Customer, Consumer, Client Centricity | Scoop.it

Andrea Mulle:  "Leveraging the individual strengths of multiple storytelling platforms, transmedia builds a storyworld meant to engage and involve its audience and delivers an informative, entertaining experience" ...


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Rescooped by Denyse Drummond-Dunn from Just Story It! Biz Storytelling
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22 Rules to Phenomenal Storytelling: What Emma Coats Learned and Tweeted [Infographic]

22 Rules to Phenomenal Storytelling: What Emma Coats Learned and Tweeted [Infographic] | Customer, Consumer, Client Centricity | Scoop.it
Former Pixar storyboard artist Emma Coats tweeted these rules: a mix of things learned from directors and coworkers at Pixar, listening to writers and directors talk about their craft, and via tria...

 

Love this inforgraphic to keep handy! I'll probably use it in workshops, too.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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10 Ways Customer Stories Help Companies Sell

10 Ways Customer Stories Help Companies Sell | Customer, Consumer, Client Centricity | Scoop.it
10 Ways Customer Stories Help Companies Sell http://t.co/3JwGufQB via @Savvy_B2B...

 

Woo hoo! If there was any doubt about the necessity for crafting and promoting your customer's stories, then this quick post will dispell them all.

 

Customer case study specialist Casey Hibbard shares some research from Gartner about the impact of customer stories on sales, and then lists specifically how customer stories can lead to business growth.

 

As I'm rebuilding my website, I'm taking Casey's advice -- and hope you do too. 

 

Oh -- but make sure you are actually writing customer stories to share and not testimonials. Testimonials are critical -- yet they are mostly valuable opinions from customers about their experience with you. That's part of your 'story' but they often are not really stories. 

 

Soooo -- write mini-stories or storied case-studies about your work with customers to receive the full impact of your customer stories!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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The Secret of Viral Videos, in One Hilarious Parody

The Secret of Viral Videos, in One Hilarious Parody | Customer, Consumer, Client Centricity | Scoop.it

Neha Prakash: "We know, it’s a little meta, a viral video about viral videos. But how could we resist, when this parody encapsulates all we’ve ever wanted to know about making a video an online sensation" ...


Via The Digital Rocking Chair
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Consumers Hungry for Brand Stories

Consumers Hungry for Brand Stories | Customer, Consumer, Client Centricity | Scoop.it

"An October 2012 survey by Edelman Berland and Adobe found that American consumers are looking for deeper brand engagement than banner ads and social media “like” buttons. 73% of the 1000 adults surveyed agreed with the statement, “Advertisements should tell a unique story, not just try to sell.”

 

Well, there can be no argument now about the case for business storytelling! At least as far as branding and marketing is concerned.

 

Enjoy the chart this research shows. I know I'll be using this in my work with clients!

 

Thanks to fellow curator Gregg Morris @greggvm and his Story and Narrative Scoop.it curation for finding this and sharing :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Gregg Morris, Karen Dietz
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Jim Signorelli,Story-Lab's comment, October 31, 2012 1:04 PM
thanks Gregg, great find!
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Story Worldwide's Storytelling Matrix

Story Worldwide's Storytelling Matrix | Customer, Consumer, Client Centricity | Scoop.it

Omar Kattan: "This excellent video by Story Worldwide has been featured on Brand Stories for a while now. Not sure if you’ve seen it? If you haven’t, it’s definitely worth your time" ...


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10 Amazing #SocialMedia Statistics [INFOGRAPHIC]

10 Amazing #SocialMedia Statistics [INFOGRAPHIC] | Customer, Consumer, Client Centricity | Scoop.it
Did you know that Twitter is grabbing more new registrations than Facebook, with more than half of its entire userbase compromised of people who have signed up in the last year, compared to just 19 percent for Mark Zuckerberg’s baby?

What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’.

 

These, and several other amazing social media statistics, can be found in the infographic on social media statistics...


Via Lauren Moss, John van den Brink, Gladys Pintado, Firas Ghunaim, Khaled El Ahmad, David Hain
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LuciaSilva's comment, October 7, 2012 4:35 PM
Great post!
iPhone Developer's comment, October 12, 2012 7:51 AM
That's ow some good job
Ciberbebe.com's curator insight, July 23, 2013 4:56 AM

#socialmedia statistics

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Success in a Connected World - nice model from Ross Dawson

Success in a Connected World - nice model from Ross Dawson | Customer, Consumer, Client Centricity | Scoop.it

Via Maria João, Deborah Arnold, Gurmeetsingh Mehtab, David Hain
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Visual Storytelling: The Key Weapon to Content Marketing

Visual Storytelling: The Key Weapon to Content Marketing | Customer, Consumer, Client Centricity | Scoop.it

"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online."

 

"This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers."

 

"As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling."


Via Ken Jondahl, Karen Dietz
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Karen Dietz's comment, February 2, 2013 8:41 PM
Many thanks for the shout-out Mike! Have an awesome day :)
Dolly Bhasin 's curator insight, February 2, 2013 11:41 PM

The most potent tool for WORK PLACE learning tool too! specially in the knowledge and the sharing economy!

Mike Ellsworth's comment, February 3, 2013 5:27 PM
Firas, thanks for the reScoop!
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7 Tips to Beautiful PowerPoint -- Or how to tell compelling biz stories with PPT

Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology. My segment was on Present

Via Baiba Svenca, Karen Dietz
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Linda Dougherty's curator insight, October 12, 2013 10:14 AM

Have started showing students during Google presentation tutorials how to outline their presentations like they always do with those bulleted lines on the slides.  Then take those sentences, change them into titles, and put one title on each slide. Select one image per slide. If needed, add URL links. Add the works cited for the image in tiny print at the bottom of the slide. Move those outlined bulleted points to the note section or toss into a document to print out for a group presenetation.

 

No more slides crowded with text and 4 images! No more students sleeping in the classroom while their classmates read from the Smartboard.

Susan Daniels's curator insight, January 13, 2014 9:30 AM

This is a PowerPoint presentation that would have sent my former employers into shock. They had no imagination whatsoever. However, Eugene Cheng clearly has wonderful artistic skills and knows how to present them. In addition, he clearly has a nice budget to work with. These kind of beautiful graphics don't come at low price. I thoroughly enjoyed glancing through this presentation and plan to use it as inspiration for future projects.

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

 

Louise Robinson-Lay's curator insight, January 17, 2014 1:28 AM

While beautiful Powerpoint may seem like an oxymoron  this slideshow proves it is possible.

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Slideshare Infographic: The Quiet Giant of Content Marketing

Slideshare Infographic: The Quiet Giant of Content Marketing | Customer, Consumer, Client Centricity | Scoop.it

More on SlideShare!

 


Via marketingIO, Brian Yanish - MarketingHits.com, donhornsby, Amy Melendez, AlGonzalezinfo, David Hain
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AlGonzalezinfo's curator insight, January 11, 2013 3:22 PM

This is eye opening, thanks Amy!

David Hain's curator insight, January 12, 2013 3:39 AM

I think Slideshare is just a great knowledge and collaboration tool, getting better as time goes on.

Deb Nystrom, REVELN's curator insight, February 9, 2013 8:39 PM

From the article:  "Data collected by ComScore and presented in this infographic reveals SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn(which now owns SlideShare)." ~ Deb

Rescooped by Denyse Drummond-Dunn from Transmedia: Storytelling for the Digital Age
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Interactive Storytelling and the Future Agency

Interactive Storytelling and the Future Agency | Customer, Consumer, Client Centricity | Scoop.it
Storytelling has been at the forefront of modern life. Whether it is TV, cinema, books, radio or YouTube, we all have access to consume stories that others have created and indeed, create our own for the Internet audience ...
Via The Digital Rocking Chair
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Henrik Safegaard - Cloneartist's curator insight, December 17, 2012 6:29 AM

The Internet has given storytelling a new lease of life. The web series has given life to a new breed of film production, social networks have given us the ability to freely interact online with others, whether they are people, or companies and augmented reality has given us the chance to interact with characters and objects.


Here is a great artikel worth reading if you have anything to do with storytelling or just love it. @safegaard

Margaret Doyle's curator insight, December 17, 2012 5:43 PM

In depth look at the intersection of storytelling and technology--a very exciting time with huge potential for immersion, participation, transformation. 

Niclas Holmqvist's curator insight, December 18, 2012 8:44 PM

Framtidens kommunikationsbyrå – ständig närvaro, ständig förändring – hur fångar man uppmärksamheten och förmedlar det man vill ha sagt?

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Product Storytelling – Don’t Forget the Context « A Random Jog

Product Storytelling – Don’t Forget the Context « A Random Jog | Customer, Consumer, Client Centricity | Scoop.it

"When launching a new product, it is important that customers understand what problems your product is solving. You don’t have time to tell a long story so you need to make sure your message is effective in creating a desire to learn more. This is where context can help. If you are trying to tell a story about your product, context is the background information that helps the scene make sense. Without this context, you leave it up to the customer to figure it out on their own."


Via Karen Dietz
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Karen Dietz's curator insight, November 28, 2012 6:17 PM

Truer words couldn't be said! The author has great advice for how to create context around a product that allows the business to share its product story more effectively.


And I love that the author, Joshua Duncan uses the latest Microsoft commercial to make his point. I enjoy watching the commercial. But I agree with Joshua -- as a sales piece it doesn't work. And it is certainly not a story.


As you read what Joshua has written, don't forget to click through to his earlier post on how context does work to make a sale. The example he uses is Box.com. You can see context is provided. But I still think Box.com could do better in sharing its story.


Read both and let me know what you think! Do the examples work? Does Box.com really tell it's story? Love to hear your thoughts :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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inklewriter - write interactive biz stories

inklewriter - write interactive biz stories | Customer, Consumer, Client Centricity | Scoop.it

From Karen: Ooohhh ooooohh oooooohh -- this looks like a fabulous and fun tool for biz storytelling!! Now you can make your stories interactive. How fun is that?!!

I'll play with this tool this afternoon while avoiding all the shopping frenzy of Black Friday. Hope you have fun with it too and that it really helps connect with customers and build your business!

Thanks go to fellow curator Baiba Svenca for finding and sharing this post.

inklewriter is a free tool designed to allow anyone to write and publish interactive stories. It’s perfect for writers who want to try out interactivity, but also for teachers and students looking to mix computer skills and creative writing.

 

This was posted by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Baiba Svenca, Karen Dietz
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Kim Zinke (aka Gimli Goose)'s curator insight, December 21, 2012 2:38 AM

A nice feature of this resource is that you can export your story to Kindle for a small fee (approx $10). You be able to read your ebook on your Kindle, or sell it through Amazon. The ebook reads like a normal Kindle ebook, except that choices are included using hyperlinks.

Robert Sims's curator insight, March 14, 2013 10:36 AM

I can see many possibilities for use in enhancing ELA writing skills!

 

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20+ Powerful Online Presentation Tools

20+ Powerful Online Presentation Tools | Customer, Consumer, Client Centricity | Scoop.it

Online presentations are considered as a really effective marketing and communication tool.


Via Kathleen Cercone, Lee Webster, Lynnette Van Dyke, David Hain
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Neuroscience proves stories trump facts -- free download

Neuroscience proves stories trump facts -- free download | Customer, Consumer, Client Centricity | Scoop.it

"So, if people are more likely to respond to a story, why do salespeople try to persuade customers with facts and figures?"

 

Hey folks -- if you want a quick and easy-to-digest post (and free download) of the neuroscience of storytelling, then go grab this article and mini e-book.

 

Author Michael Harris has put all the salient material together for us. It's perfect for trainings and workshops.

 

There are times when you audience does want facts. Just know that the order goes story first, facts second. That way you'll avoid endless debates, as Michael also points out.

 

If you want to dig into this topic more deeply, then read Kendall Haven's book Story Proof for all of the specific studies on storytelling and the brain.

 

Enjoy the rest of your day!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Strategic Storytelling | Business Truisms

Strategic Storytelling | Business Truisms | Customer, Consumer, Client Centricity | Scoop.it
Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words.

 

What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about:
1. Storytelling is a selfless, empowering act
2. Storytelling looks to the future

 

As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes!

 

And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.” Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creative— it works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead."

 

Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Something Startling This Way Comes -- The Role of Wonder in Biz Stories

Something Startling This Way Comes -- The Role of Wonder in Biz Stories | Customer, Consumer, Client Centricity | Scoop.it
This stage in story design is itself another face of wonder. Wonder is experiencing something anew. At first, wonder opens us to the moment, feeling suspended in time and space for a few seconds. Or a few months.

 

Wow -- what a gem of an article! I love love love it.  It's perspective is unique, different and so right on.

 

The author, Jeffery Davis, tackles the emotion of wonder and how critical it is for 'storytellers and business artists' (that's us, BTW) to understand it, and build it into our organizational stories.

 

Awesome!

 

Davis does a great job explaining 2 types of wonder and how they relate to business and business storytelling. He talks about why working with wonder is important, and then goes on to suggest how we can bring wonder into the stories we share.

 

Run -- don't walk -- to read this significant piece. You will be glad you did!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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What happens in an Internet minute? [Infographic]

What happens in an Internet minute? [Infographic] | Customer, Consumer, Client Centricity | Scoop.it
What happens in an Internet minute? Good question!

Via SmartMediaTips, Koen Vanderhoydonk, David Hain
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Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | Customer, Consumer, Client Centricity | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."


Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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