"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."
Are you obsessed with social media? Do you suffer from social network overload? This infographic (from My Life) tells some interesting statistics. Takeaways (40% of people would rather get a root canal than give up their social networks?
In an attempt to deliver more tangible returns from their social media investments, brands are falling back on tried and tested methods of 'pushing the needle', most often using the familiar tools of advertising.
In one of my recent posts You Can’t Understand A Conversation That You Aren’t A Part Of... an industry colleague Martin (Marty) Smith jumped in the conversation and sparked much interest! It struck me that the Social Revolution really has created new and different consumer behaviors... forcing "Business As Usual" to change...
Hey Leaders! Listening Isn't Easy, But It's Essential Information Management (blog) However, in working with leaders at all levels striving to strengthen their performance, listening skills aren't an issue some of the time; they are an issue nearly...
"Knowledge Management professionals acknowledge that the two main types of knowledge are tacit and explicit. The differences between the two are vast, yet only one is the most important: tacit. Despite the fact that many Knowledge Management (KM) researchers believe that around 80% of organizational knowledge consists of tacit knowledge, there are far more KM tools available for capturing explicit knowledge. Why is this?"
With all that has changed in the face of the Internet and social media and the ways that advertisers can creatively reach the audiences of the digital era, surprisingly little has changed in the way that advertisers spend their money.
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.
As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.
Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.
How interesting would a book or movie be were it to have this plot?: Boy meets girl. They fall in love. They get married.
That's what most people do with their business writing.
The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."