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Customer, Consumer, Client Centricity
Helping organisations that want to optimise their customer understanding, so they can build more profitable relationships and increase the return on their information investments
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Rescooped by Denyse Drummond-Dunn from Collaboration
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12 Principles of Collaboration

12 Principles of Collaboration | Customer, Consumer, Client Centricity | Scoop.it

Twelve collaboration principles that successful organizations follow.


Via Kenneth Mikkelsen
Denyse Drummond-Dunn's insight:

Some nice reminders of the basics of collaboration which I think work for team building too. My favourite is #4 - and yours?

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Paul Thoresen's curator insight, April 21, 2013 10:03 AM

Simple concepts often overlooked. From WIIFM to putting strategy before tech.

Tony Brugman (Bright & Company)'s curator insight, April 22, 2013 5:54 AM

Simple, easy to read, colorful inforgraphic on the 'Principles of Collaboration'. Nice!

Scott Span, MSOD's curator insight, May 6, 2013 11:31 AM

How are you collaborating?

Rescooped by Denyse Drummond-Dunn from Story and Narrative
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What is a Natural Storyteller?

What is a Natural Storyteller? | Customer, Consumer, Client Centricity | Scoop.it

"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."


Via Gregg Morris
Denyse Drummond-Dunn's insight:

Some useful questions for writing or even telling stories when presenting

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Karen Dietz's comment, April 16, 2013 12:37 PM
And many thanks to Denyse, Comeja, Two Pen's, and Os's additional comments pointing out the value of this article.
Ally Greer's curator insight, June 10, 2013 3:29 PM

Anyone who knows me knows that I love telling stories. (Usually more than once.) The above excerpt essentially describes every single day of my life. Sharing life experiences with people who mean something to me is what makes these experiences that much more exciting.


Read below, as Karen Dietz sums up my thoughts way better than I ever could. Thanks Karen and Gregg!

Dawn Mullen's curator insight, July 4, 2013 9:11 AM
I am a Realtor not a writer. I still have to use the story in both pictures and words to tell the story of a home I am selling. It is true a picture is worth a thousand words and together a picture and a caption should be not just information but a story. Call me. I can show you the difference.
Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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The Psychology of Language: Persuasive words for biz stories

The Psychology of Language: Persuasive words for biz stories | Customer, Consumer, Client Centricity | Scoop.it
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?

Via Karen Dietz
Denyse Drummond-Dunn's insight:

I agree with most of them, but a few don't resonate. Which do you find most useful? 

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Victoria Garcia, Serial Entrepreneur's curator insight, April 13, 2013 2:04 PM

Public speaking is persuading, after all. Vic

Victoria Garcia, Serial Entrepreneur's comment, April 13, 2013 2:09 PM
Wow! What an interesting post. I learned long ago as a probation officer in Texas, I could send someone to prison on the same set of facts depending on the language I used. This is one of the best articles I've ever read on the topic.
Karen Dietz's comment, April 16, 2013 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)
Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Customer, Consumer, Client Centricity | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
Denyse Drummond-Dunn's insight:

If you're an analyst, don't be happy analysing alone; make the data tell a story. That's when people will really start paying attention to what you have to say.

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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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How Marketing Reaches For The Heart But Can Fail & What To Do

How Marketing Reaches For The Heart But Can Fail & What To Do | Customer, Consumer, Client Centricity | Scoop.it
Marketers are supposed to be the experts on connecting emotionally with customers.

Via Karen Dietz
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Tina Stock's curator insight, March 27, 2013 10:25 AM

 Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


Boffo!

Ian Mitchell's curator insight, March 29, 2013 4:49 AM

Good workshop stimulusstimulus

Karen Dietz's comment, April 2, 2013 10:23 AM
Tina and Ian, glad you both got a lot out of this post!
Rescooped by Denyse Drummond-Dunn from Digital Presentations in Education
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Make your idea stick

Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by

Via Baiba Svenca
Denyse Drummond-Dunn's insight:
Great, if a bit long video included, but presentation is definitely worth a read.
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Karen Dietz's comment, March 19, 2013 12:22 PM
LOL Ken! There are times I find a great article and wish I could have a 'redo' with a client :)
Peter Sampson's curator insight, April 28, 2013 6:35 PM

Simple, Unexpected, Concrete, Credible, Emotional, Stories

Lucy Beaton's curator insight, May 26, 2013 4:03 AM

It's all about creating Simple, Unexpected, Concrete, Credible, Emotional, Stories.

Rescooped by Denyse Drummond-Dunn from Social Mercor
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Do You Suffer from Social Network Overload? [INFOGRAPHIC]

Do You Suffer from Social Network Overload? [INFOGRAPHIC] | Customer, Consumer, Client Centricity | Scoop.it
Are you obsessed with social media? Do you suffer from social network overload? This infographic (from My Life) tells some interesting statistics. Takeaways (40% of people would rather get a root canal than give up their social networks?

Via Mercor
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Rim Riahi's curator insight, March 20, 2013 3:00 AM

Are you obsessed with social media? Do you suffer from social network overload? This infographic (from My Life) tells some interesting statistics. Takeaways (40% of people would rather get a root canal than give up their social networks?

Sylvie Mercier's curator insight, March 20, 2013 8:22 AM

clever

Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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52 Ways to Spark Storytelling Inspiration and Creativity

52 Ways to Spark Storytelling Inspiration and Creativity | Customer, Consumer, Client Centricity | Scoop.it

Storytellers: 100 Ways To Spark Inspiration. by Amanda Lewan on March 6, 2013. in Inspiration. Storytelling is about creating an emotional connection.


Via Karen Dietz
Denyse Drummond-Dunn's insight:
I definitely found some great ideas here, a list worth viewing
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cyneth's curator insight, March 8, 2013 10:43 PM
52 Ways to Spark Storytelling Inspiration and Creativity
Ignacio Conejo Moreno's curator insight, March 9, 2013 4:03 AM

100 trucos para despertar la chispa de la inspiración y la creatividad para Storytelling.

Jerry Linnins's curator insight, March 27, 2013 10:50 AM

Once upon a time...once, when I was at band camp...THERE we were, enemies on the right, enemies on the left, enemies in front, enemies behind. You know what we did?

 

DId I hook ya with my story? Storytelling is a wonderful technique to get your points across and make people remember them.

Rescooped by Denyse Drummond-Dunn from Modern Marketer
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Three reasons why advertising and social media don't mix

Three reasons why advertising and social media don't mix | Customer, Consumer, Client Centricity | Scoop.it
In an attempt to deliver more tangible returns from their social media investments, brands are falling back on tried and tested methods of 'pushing the needle', most often using the familiar tools of advertising.

Via The Fish Firm
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kjdfg defgerg's comment, March 2, 2013 1:42 AM
http://www.redsoleshoesshop2013.org/
Alexandre Michelin's curator insight, March 2, 2013 2:56 PM

brands will become content providers, blurring the line with traditional media, providing marketing products (both their own and from third parties) which deliver a more compelling brand experience than their competitors.

 

Rescooped by Denyse Drummond-Dunn from Modern Marketer
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The Secret To Mining Gold In The Social Media Revolution

The Secret To Mining Gold In The Social Media Revolution | Customer, Consumer, Client Centricity | Scoop.it

In one of my recent posts You Can’t Understand A Conversation That You Aren’t A Part Of...  an industry colleague Martin (Marty) Smith jumped in the conversation and sparked much interest! It struck me that the Social Revolution really has created new and different consumer behaviors... forcing "Business As Usual" to change...
 


Via The Fish Firm
Denyse Drummond-Dunn's insight:

Some useful reminders about joining the social media conversations with your customers

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JC Hubac's curator insight, March 15, 2013 4:42 AM

.The Secret To Mining Gold In The Social Media Revolution!!!!!

Rechetana Rathore's comment, March 21, 2013 8:45 AM
great post "The Secret to Mining Gold in The Social Media Revolution". Really amazing. I will recommend this advice to one of my friend to acquire the same for http://vfxconsultancy.com
Rechetana Rathore's comment, March 21, 2013 8:47 AM
A great article on social media. Thanks came from http://vfxconsultancy.com for this innovative post through me (Rechetana Rathore).
Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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Broadcast Your PowerPoint Stories To All The Devices In The Room with Electric Slide

Broadcast Your PowerPoint Stories To All The Devices In The Room with Electric Slide | Customer, Consumer, Client Centricity | Scoop.it

Electric Slide is the easiest way to wirelessly present PowerPoint slides, Office documents, PDFs and videos with your iPhone or iPad.

Your device is a remote control that works anywhere with any screen. Since viewers just need your simple URL to follow along, setup is a cinch.

You can also connect your device directly to a TV or projector via HDMI or VGA.


Via Baiba Svenca, Robin Good, Karen Dietz
Denyse Drummond-Dunn's insight:

This has to be one of the coolest apps for business people everywhere. Presentations might even become popular and less boring again.

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Jacq's comment, March 1, 2013 1:18 AM
the pricing for more than one co-user I need to think about
Karen Dietz's comment, March 1, 2013 12:57 PM
I agree Jacq! For some, the pricing won't be an issue. For sole proprietors, it could be something to carefully consider.
Cori Zuppo's curator insight, May 28, 2013 10:27 PM

Absolutely cool. Now, how to make it work in a classroom with a diverse student population who perhaps cannot afford iThings...and the classroom PCs are not wireless...hmmm...

Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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Hey Leaders! Listening Isn't Easy, But It's Essential - Information Management (blog)

Hey Leaders! Listening Isn't Easy, But It's Essential - Information Management (blog) | Customer, Consumer, Client Centricity | Scoop.it
Hey Leaders! Listening Isn't Easy, But It's Essential Information Management (blog) However, in working with leaders at all levels striving to strengthen their performance, listening skills aren't an issue some of the time; they are an issue nearly...

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Useful words and ideas for both leaders and non-leaders

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ozziegontang's curator insight, February 13, 2013 6:52 PM

Karen's insights say it well.

Karen Dietz's comment, February 14, 2013 8:07 AM
Thank you Denyse, Al, and Ozzie for re-scooping and commenting!
Renee Stuart's curator insight, February 14, 2013 10:30 PM

Are you just hearing others or truly listening to others?

Rescooped by Denyse Drummond-Dunn from Collaborationweb
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Don’t have a plan to capture tacit knowledge? Your KM strategy is incomplete.

Don’t have a plan to capture tacit knowledge? Your KM strategy is incomplete. | Customer, Consumer, Client Centricity | Scoop.it

"Knowledge Management professionals acknowledge that the two main types of knowledge are tacit and explicit. The differences between the two are vast, yet only one is the most important: tacit. Despite the fact that many Knowledge Management (KM) researchers believe that around 80% of organizational knowledge consists of tacit knowledge, there are far more KM tools available for capturing explicit knowledge. Why is this?"


Via Brad Abbott, David Hain
Denyse Drummond-Dunn's insight:

An interesting perspective on knwoledge capture and sharing, which will increase the ROI of your information investments.

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Ana Dias's curator insight, February 18, 2013 10:00 AM

Setup a motivation strategy in order to pull colleagues to share their knowledge.

carmendsw's curator insight, February 19, 2013 4:26 AM

Around 80% of organizational knowledge consists of tacit knowledge. we need to create opportunities and incentives for joint learning, sharing of insights, reflection and mentoring.

Martijn Cruyff's curator insight, February 20, 2013 9:14 AM

I'm interested in making organisations more effective by letting members of that organisation collaborate more effectively. the added value of an organisation comes from its people, more than from processes or technology. Collaboration, like sharing tacit knowledge, is a social process. I think this article is interesting for me because it provides a little bit of background on the nature of knowledge.

Rescooped by Denyse Drummond-Dunn from Collaboration
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The Five-Step Maturity Model for Building a Collaborative Organization

The Five-Step Maturity Model for Building a Collaborative Organization | Customer, Consumer, Client Centricity | Scoop.it

Organizations typically fall into one of five types of categories when it comes to collaboration in the enterprise.


Via Kenneth Mikkelsen
Denyse Drummond-Dunn's insight:

A nice model and useful summary to help you undersstand where your organisation is today and how it can get to and maintain higher levels of collaboration.

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MyKLogica's comment, April 22, 2013 12:03 PM
Very interesting post, as David Hains and Denyse Drummond-Dunn say for diagnostic purposes, but also for presenting the process to the "unaware" companies, so that they can see the value, and benefits of implementing collaborative cultures in the business industry.
MyKLogica's comment, April 22, 2013 12:04 PM
Ivon Prefontaine you are right, but that should be an opportunity for "3.0 consultants".
Jasmin Rez's comment, April 22, 2013 3:07 PM
Good points shared.
Rescooped by Denyse Drummond-Dunn from Business Improvement
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6 Easy Ways To Remember Someone's Name

6 Easy Ways To Remember Someone's Name | Customer, Consumer, Client Centricity | Scoop.it

Via Daniel Watson
Denyse Drummond-Dunn's insight:

Simple ideas we can all use to better remember names

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claire butterworth's curator insight, April 16, 2013 4:25 AM

Forgetting the name of a client, employee, business associate or supplier, can cause a business owner a substantial loss of credibility, as well as having the potential to undermine the existing relationship.

Laurent J.V. Dubois's curator insight, June 1, 2013 3:51 PM

A daily challenge for sales people ... Tips: include their picture in your CRM

Bob Griffin's curator insight, March 3, 10:53 AM

An always needed skill set!

Rescooped by Denyse Drummond-Dunn from Business Improvement
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The 21 Principles of Persuasion

The 21 Principles of Persuasion | Customer, Consumer, Client Centricity | Scoop.it

Via Daniel Watson
Denyse Drummond-Dunn's insight:

Great article that puts persuasion into context. It is about being helpful to people who could make use of what you have to sell.

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Randi Thompson's curator insight, March 29, 2013 8:50 AM

How can you persuade people to participate in the posts you share?

John Michel's curator insight, March 29, 2013 10:30 AM
How is it that certain people are so incredibly persuasive? Can we all harness those skills?  After  studying the most influential political, social, business and religious leaders, the author offers 21 critical lessons we can all use to persuade others.  
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John Michel, experienced leader, humanitarian, visioneer, and renown status quo buster, is the author of the ground breaking book, Mediocre Me: How Saying No to the Status Quo will Propel you from Ordinary to Extraordinary. Check out his blog at www.MediocreMe.com or drop him a note at johnmichel@MediocreMe.com
Edna Campos's curator insight, April 12, 2013 9:35 PM

Geniales insights...

 

Rescooped by Denyse Drummond-Dunn from Graphic facilitation
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The Power of Visualization's "Aha!" Moments

The Power of Visualization's "Aha!" Moments | Customer, Consumer, Client Centricity | Scoop.it
The best data tools let you to see something you weren't expecting, and allow you to act on it.

Via Roberta Faulhaber
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Rescooped by Denyse Drummond-Dunn from Collaborationweb
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Social Influencers: Digital Marketing's Most Overlooked and Misused Resource [INFOGRAPHIC] | Social Media Today

Social Influencers: Digital Marketing's Most Overlooked and Misused Resource [INFOGRAPHIC] | Social Media Today | Customer, Consumer, Client Centricity | Scoop.it
With all that has changed in the face of the Internet and social media and the ways that advertisers can creatively reach the audiences of the digital era, surprisingly little has changed in the way that advertisers spend their money.

Via David Hain
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David Hain's curator insight, March 26, 2013 12:21 PM

Useful infographic and nice article.

Ali Anani's curator insight, March 27, 2013 1:27 AM

Interesting thoughts

Rescooped by Denyse Drummond-Dunn from Digital Presentations in Education
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Make your idea stick

Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by

Via Baiba Svenca
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Denyse Drummond-Dunn's curator insight, March 20, 2013 8:25 AM
Great, if a bit long video included, but presentation is definitely worth a read.
Peter Sampson's curator insight, April 28, 2013 6:35 PM

Simple, Unexpected, Concrete, Credible, Emotional, Stories

Lucy Beaton's curator insight, May 26, 2013 4:03 AM

It's all about creating Simple, Unexpected, Concrete, Credible, Emotional, Stories.

Rescooped by Denyse Drummond-Dunn from Global Leaders
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Giving Feedback Across Cultures

Giving Feedback Across Cultures | Customer, Consumer, Client Centricity | Scoop.it
What works in Stuttgart won't work in Shanghai.

Via Anne Egros
Denyse Drummond-Dunn's insight:

Some great tips on cultural sensitivity for everyone working internationally

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Anne Egros's curator insight, March 3, 2013 2:51 PM

Agree, cultural intelligence is a skill intercultural leaders must have in order to conduct performance appraisal and feedback sessions when dealing with multiculturtal teams and managing people in different countries.

Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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7 Scientifically-Backed Tips for Better Biz Storytelling

7 Scientifically-Backed Tips for Better Biz Storytelling | Customer, Consumer, Client Centricity | Scoop.it
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Useful tips for anyone - we all have to write documents of some sort, don't we?

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Markose Abraham's curator insight, March 5, 2013 6:01 PM
Yes copywriting is necessary at times.
Ignacio Conejo Moreno's curator insight, March 6, 2013 7:00 AM

7 trucos para una redacción persuasiva:

Interesante, son habilidades que hay que entrenar y poner en práctica, sólamente con la experiencia se aprenden.

Mike Ellsworth's curator insight, March 6, 2013 1:59 PM

Another great find by Karen Dietz.

 

If you're not concentrating on storytelling on social media, perhaps this article will convince you.

 

Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED

Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED | Customer, Consumer, Client Centricity | Scoop.it
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Must have been a difficult choice TED.

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Ignacio Conejo Moreno's curator insight, March 2, 2013 5:16 AM

Los 10 mejores anuncios de 2012.

Solo algunos se han emitido en España, y además no están todos los que a mi me gustaría (como por ejemplo, el Cajero de la Felicidad de Coca-Cola, o el de Navidad de Campofrío); pero los 10 aquí seleccionados, vale la pena verlos, algunos son magníficos.

Ignacio Conejo Moreno's comment, March 2, 2013 5:16 AM
Thank you, Karen, are amazing!
Karen Dietz's comment, March 2, 2013 3:43 PM
I bet it was Denyse!
Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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Effective storytelling for business

Effective storytelling for business | Customer, Consumer, Client Centricity | Scoop.it

As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.

 

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.

 

How interesting would a book or movie be were it to have this plot?:
Boy meets girl.
They fall in love.
They get married.

 

That's what most people do with their business writing.

 

Effective storytelling

The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."


Via Gregg Morris, Karen Dietz
Denyse Drummond-Dunn's insight:

I can never get enough tips and tricks for improving our essential storytelling skills. No excuse not to be brilliant at it these days. 

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Ignacio Conejo Moreno's comment, February 19, 2013 10:24 AM
Ok, thank you, I'll retry later :)
Jeff Domansky's comment, February 19, 2013 1:27 PM
Seems to be working now Ignacio.
Two Pens's curator insight, February 19, 2013 11:30 PM

All business have conflict: lack of sales, poor service, employee malaise... 

The issue is often that management doesn't want to talk about the negative but you have to have a hellish situation in order to make a story compelling. 

Rescooped by Denyse Drummond-Dunn from Business Improvement
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7 Tips for Working SMART

7 Tips for Working SMART | Customer, Consumer, Client Centricity | Scoop.it

Via Daniel Watson
Denyse Drummond-Dunn's insight:

What is your ONE objective to complete this year?

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Audrey's comment, February 12, 2013 1:23 PM
This is great. I like. Very helpful.
Sigrid de Kaste's curator insight, February 12, 2013 7:57 PM

Putting the theory into practice with these 7 tips...give it a go

Lauran Star's curator insight, February 12, 2013 11:22 PM

Some tips you might be able to use.

Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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Bill Harley Explains Why Technology Cannot Replace In-Person Storytelling -- for anyone

Bill Harley, a Friend, storyteller, author, songwriter, teaching artist; two-time Grammy winning artist in the spoken word category; Lifetime Achievement awa...

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Another great TED video, on storytelling, definitely worth watching on a Friday afternoon.

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Laurence Roelants's comment, February 8, 2013 5:59 AM
This was magic! thanks!!
Elsemiek Meijs's curator insight, February 8, 2013 8:09 AM

Wow! Please take 13 minutes and forget everything else.

streetsmartprof's curator insight, February 8, 2013 11:17 AM

Make sure to read the insight by Karen Dietz, the 1st one posted.

 

This is well worth 13 minutes. They say time stands still during a good story. Look at your watch after Bill understands the boy in the back of the room, you may be surprised...