Customer, Consumer, Client Centricity
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Customer, Consumer, Client Centricity
Helping organisations that want to optimise their customer understanding, so they can build more profitable relationships and increase the return on their information investments
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Rescooped by Denyse Drummond-Dunn from Collaboration
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8 guidelines for using your Internal Social Network

8 guidelines for using your Internal Social Network | Customer, Consumer, Client Centricity | Scoop.it

Internal Social Networks enable organizations to improve productivity, managing your knowledge appropriately, sharing information and cooperating. Like all social networks, its use should be governed by some best practices or guidelines for use.


Via Kenneth Mikkelsen
Denyse Drummond-Dunn's insight:

Useful short summary if a little "selly-sell"

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Thomas B Hansen's curator insight, July 19, 2013 4:03 AM

One of the obvious mega trends in todays fast moving business change is the imperative need for having the mindset, competences and capability to rapidly curate, understand and share new knowledge.

One way to effectively gain form this new normal - is to embrace the concept of Dare, Care & Share as the foundation of decision making - the World is changing and it is not enough anymore to just take care of yourself. To prosper in the future we must all contribute to making good with our business. Check out and follow #LeadershipABC on Twitter.

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Big data scientists, who needs them? - Sydney Morning Herald

Big data scientists, who needs them?
Sydney Morning Herald
The big data explosion needs analysts, says Graham Kittle, IBM's strategy and transformation leader in Australia and New Zealand.
Denyse Drummond-Dunn's insight:

Would you tell your kid to become a data scientist? You should perhaps reconsider.

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Rescooped by Denyse Drummond-Dunn from Transmedia: Storytelling for the Digital Age
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Simplifying Transmedia

Simplifying Transmedia | Customer, Consumer, Client Centricity | Scoop.it

Maya Zuckerman:  'Over the years, I have been immersed in numerous talks and discussions centered on the question of "How can we streamline and simplify the concept of transmedia so that it is easy to understand?"'

 


Via The Digital Rocking Chair
Denyse Drummond-Dunn's insight:

I love it when someone simplifies complexity - wish I was as gifted!

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sophiedesc's curator insight, July 9, 2013 6:07 AM

transmedia ingredients and recipes - simplified! 

Rescooped by Denyse Drummond-Dunn from WordPress Google SEO and Social Media
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Social Media Strategy in 8 steps – an infographic /@BerriePelser

Social Media Strategy in 8 steps – an infographic /@BerriePelser | Customer, Consumer, Client Centricity | Scoop.it
Social Media Strategy in 8 steps – an infographic though social media continues to thread

Via WordPress SEO & Social Media
Denyse Drummond-Dunn's insight:

This may be short and colourful, but it packs eight essential elements it's worth thinking about - hard!

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WordPress SEO & Social Media's curator insight, June 15, 2013 3:42 AM

Social Media Strategy in 8 steps – an infographic /@BerriePelser

David Hain's curator insight, June 17, 2013 2:53 AM

Nice short and to the point infographic.

Rescooped by Denyse Drummond-Dunn from 21st Century Learning and Teaching
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The 12 "C's" of Social Media

The 12 "C's" of Social Media | Customer, Consumer, Client Centricity | Scoop.it

1. Caring

2. Curiosity

3. Contribution

4. Content

5. Clarity

6. Conversation

7. Creativity

8. Character

9. Community

10. Courage

11. Change

12. Commitment

 

Read more to see it in detail...


Via Gust MEES
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Carolyn Williams's curator insight, June 2, 2013 6:07 AM

Excellent pointers for a creative presentation 

David Hain's curator insight, June 6, 2013 11:32 AM

Great list!  And not just social media...

Gareth Harris's curator insight, June 6, 2013 11:43 AM

A great list of C's

Rescooped by Denyse Drummond-Dunn from Business Improvement
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10 Tips for Keeping Clients Happy

10 Tips for Keeping Clients Happy | Customer, Consumer, Client Centricity | Scoop.it

Via Daniel Watson
Denyse Drummond-Dunn's insight:

Which do you think comes first satisfaction or Happiness, and why?

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Sigrid de Kaste's curator insight, June 5, 2013 6:29 AM

It's always all about the customers....

dreamz infra's comment, June 6, 2013 5:10 AM
Good one
dreamz infra's comment, June 6, 2013 5:10 AM
Good one
Rescooped by Denyse Drummond-Dunn from Modern Marketer
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How do consumers interact with video on social media? [infographic]

How do consumers interact with video on social media? [infographic] | Customer, Consumer, Client Centricity | Scoop.it
A useful infographic here looking at how social media users interact with video and what actions they take. For instance how many retweet a piece of video

Via The Fish Firm II
Denyse Drummond-Dunn's insight:

More a collection of facts than an infographic, but useful information nonetheless.

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The Fish Firm's comment, June 6, 2013 2:02 PM
Here is what we use for our infographic quote... it should give you an idea of what to look for and price points to expect. http://bit.ly/11v54hc
Eric_Determined / Eric Silverstein's comment, June 6, 2013 7:26 PM
Thanks for the follow-up and details.
Arnaud d'Haen's curator insight, June 13, 2013 3:26 AM

Video as a powerful media weapon

Rescooped by Denyse Drummond-Dunn from Modern Marketer
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60 Mind-Blowing and Tweetable Social Media Stats

60 Mind-Blowing and Tweetable Social Media Stats | Customer, Consumer, Client Centricity | Scoop.it
Discover 60 of the freshest stats and facts on social media strategy, including Twitter integration for easy sharing!

Via The Fish Firm II
Denyse Drummond-Dunn's insight:

I'm sure you'll find at least one useful new statistic here; great list.

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Laércio Bento's curator insight, May 20, 2013 8:16 AM

O significado das mídias sociais, hoje!

 

Edwin Van Reijsen's curator insight, May 24, 2013 4:46 AM

Mooie aanvullingen en feitjes voor een goede preso!

Lori Wilk's curator insight, May 29, 2013 7:35 PM

I like this creative logo

Rescooped by Denyse Drummond-Dunn from It's Your Business
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The Secret Recipe for Viral Content Marketing Success

The Secret Recipe for Viral Content Marketing Success | Customer, Consumer, Client Centricity | Scoop.it
We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns?

Via The Fish Firm II
Denyse Drummond-Dunn's insight:

A great piece on how to create successful content - and not just for the web, as suggestions here are valid for reports and requests of any sort. It's all about firing emotions in your reader; do you?

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Joey Stinson's curator insight, May 13, 2013 2:32 PM

hmmm.....this seems to be a rather bold statement. 

Greg Bonsib's curator insight, May 13, 2013 9:49 PM

Content is at the heart of the matter.

Billy R Bennett's comment, May 13, 2013 11:57 PM
Great article.
Rescooped by Denyse Drummond-Dunn from Transmedia: Storytelling for the Digital Age
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A little bird told me...

A little bird told me... | Customer, Consumer, Client Centricity | Scoop.it

Fiona Milburn:  "As a creative practitioner, you're probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool?"


Via The Digital Rocking Chair
Denyse Drummond-Dunn's insight:

Great examples of the creative use of Twitter.

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Shwetal Randive's curator insight, May 5, 2013 3:38 AM

Creative uses of Twitter - A storytelling tool

Marci Segal, MS's curator insight, May 5, 2013 8:24 AM

Educators using twitter with students?  Ya think?

Mervi Rauhala's curator insight, May 6, 2013 2:16 PM

If you like Twitter and storytelling, read this!

Rescooped by Denyse Drummond-Dunn from Just Story It! Biz Storytelling
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Why your brain loves music [& stories]

Why your brain loves music [& stories] | Customer, Consumer, Client Centricity | Scoop.it
New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller.

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Now we know why we love music!

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Karen Goldfarb Copywriter's curator insight, May 3, 2013 1:18 PM

We are always trying to work out where the music or copywriting / story is heading, and enjoy the journey even if we're wrong. "There is pleasure even in being deceived."

Mirjana Podvorac's curator insight, May 4, 2013 2:08 PM

Some new research on some things teachers have known and used for a long time.

Nimah Nirvanova's curator insight, May 7, 2013 9:27 AM

brainy fun

Rescooped by Denyse Drummond-Dunn from Just Story It! Biz Storytelling
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Igniting Word-of-Mouth Marketing With Storytelling

Igniting Word-of-Mouth Marketing With Storytelling | Customer, Consumer, Client Centricity | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

Via Karen Dietz
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Ellyn Winters's curator insight, April 25, 2013 1:01 PM

I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business? 

Jean-Marc TRESOR's curator insight, April 26, 2013 10:44 AM

Storytelling

Alison D. Gilbert's curator insight, May 2, 2013 4:08 PM

I love storytelling, listening and telling.

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7 Key Steps to Creating an Awesome Infographic | Jeffbullas's Blog

7 Key Steps to Creating an Awesome Infographic | Jeffbullas's Blog | Customer, Consumer, Client Centricity | Scoop.it
Images, photos and infographics are some of the key media elements to content curation and creation that creates attention and flows easily across a social sharing web. You need to ask the question.
Denyse Drummond-Dunn's insight:

Even if infographics are no longer trending up, this is a great source for 7 simple steps to their creation. Jeff makes it all sound so easy, it's worth all of us having a try.

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SEVEN STEPS TO THE PERFECT STORY [Fun Infographic]

SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | Customer, Consumer, Client Centricity | Scoop.it

Via The Digital Rocking Chair
Denyse Drummond-Dunn's insight:

One of the shortest and clearest summary of great storytelling I've ever seen. This one if a keeper.

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Mary Westcott's curator insight, March 1, 2016 10:14 AM

Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!

Marisa d's curator insight, March 11, 2016 12:22 AM

Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!

Salena Argar's curator insight, May 17, 6:31 AM
Seven steps to the perfect story is a great visual representation of how to build a story. This clearly explains the process of how students can construct their narrative and the types of characters they will use. I would definitely use this in my classroom to help students understand the process of creating a narrative.
Rescooped by Denyse Drummond-Dunn from How to find and tell your story
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Cut through B2B noise with effective storytelling [infographic] | Alltop

Cut through B2B noise with effective storytelling [infographic] | Alltop | Customer, Consumer, Client Centricity | Scoop.it

How do you make the voice of your business heard over the din online? By telling your story.  Take a look at the full infographic to see the process broken down into five easy steps:

1. show, don't tell

2. make sure your message doesn't get skimmed

3. manage information for your audience

4. don't let your brand get lost in marketing overload

5. don't let your information get lost in different places


Via Kim Zinke (aka Gimli Goose)
Denyse Drummond-Dunn's insight:

Makes you realise the challenge in being heard online, let alone read!

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Karen Dietz's comment, July 25, 2013 1:40 PM
Glad you like it Samuel!
Bad Spoon's curator insight, July 26, 2013 1:59 AM

Les avantages du storytelling dans un environnement marketing B2B surchargé, sous la forme d'une infographie

Grondin Samuel's curator insight, July 26, 2013 2:57 AM
Comment faites-vous la voix de votre entreprise entendu dans le vacarme en ligne? En racontant votre histoire. Jetez un oeil à la pleine infographie pour voir le processus décomposé en cinq étapes faciles:

1. montrer, ne pas dire

2. assurez-vous que votre message ne soit pas écrémé

3. gérer les informations pour votre auditoire

4. ne laissez pas votre marque se perdre dans la surcharge de commercialisation

5. ne laissez pas vos informations se perdre dans des endroits différents
Rescooped by Denyse Drummond-Dunn from An Eye on New Media
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Sad But True: PowerPoint Doesn't Suck. You Do.

Sad But True: PowerPoint Doesn't Suck. You Do. | Customer, Consumer, Client Centricity | Scoop.it
How many times have you heard the phrase, "PowerPoint sucks!" or "slides kill presentations?" Here's something to think about as you head into the weekend: PowerPoint doesn't suck. You suck. Sorry. I don't mean "you" (the person reading this blog...

Via Ken Morrison
Denyse Drummond-Dunn's insight:

First time I see the real truth about presentations in balck and white. Don't they say a bad workman always blames his tools? No excuses, we all need to become better storytellers now.

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Karen Dietz's comment, July 24, 2013 1:21 PM
I agree Andrew. Tools are tools and it's all about how you use them that counts.
Karen Dietz's comment, July 24, 2013 1:23 PM
Good question Thomas! I think it is an ongoing dance between learning good storytelling and then learning the tools for maximum impact.
Louise Robinson-Lay's curator insight, August 2, 2013 7:44 AM

recentlyrue recently I had to get students to use Powerpoint as the Internet connection was too slow to have them all work at once on other online presentation tools. After laying down some ground rules about effective use they amazed us with their creative responses. It is not the tool. It is how you use it. And how teachers plan for it!

Rescooped by Denyse Drummond-Dunn from Modern Marketer
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UPS Pulse of the Online Shopper™ A Customer Experience Study

UPS Pulse of the Online Shopper™ A Customer Experience Study | Customer, Consumer, Client Centricity | Scoop.it
Welcome to the latest edition of the first retail customer experience study of its kind, developed by UPS in partnership with comScore.

Via The Fish Firm II
Denyse Drummond-Dunn's insight:

Interesting numbers for both online shopping sites and retailers. I also like the slides, a nice new way to animate a presentation.

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Art Jones's curator insight, June 7, 2013 9:48 PM

Let me entertain you!

Sandy Rafael García's curator insight, June 8, 2013 10:51 AM

Este tema esta muy interesante!!!

Dorothee Dehecq's curator insight, June 16, 2013 3:58 AM

sommaire mais interessant et très certainement valable pour les clients français également.

Rescooped by Denyse Drummond-Dunn from Just Story It! Biz Storytelling
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5 Powerful Elements for Incredible Business Stories

5 Powerful Elements for Incredible Business Stories | Customer, Consumer, Client Centricity | Scoop.it
Stories can create change, both in ourselves and in our organizations. In this guest post, Matt Ragland shares five elements of powerful stories.

Via Karen Dietz
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Constance Jones Collier's comment, June 6, 2013 12:39 PM
Thanks for sharing everyone loves a good story :)
Karen Dietz's comment, June 6, 2013 4:35 PM
I appreciate all of your comments!
Birgitta Edberg's comment, June 8, 2013 6:28 PM
Thanks!
Rescooped by Denyse Drummond-Dunn from Modern Marketer
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The Fish Firm Blog: 7 Steps to Social Business Development

The Fish Firm Blog: 7 Steps to Social Business Development | Customer, Consumer, Client Centricity | Scoop.it

The Social Revolution has created new and different consumer behaviors that are drastically different than the traditional business consumer relationship.
 
Knowing how to capture the unique paths of your social audience and then interact with and respond to them effectively is critical in today's market to generate new leads and maintain creditability among consumers.
 
Here are seven steps that you can take toward Social Business Development for your business!


Via The Fish Firm II
Denyse Drummond-Dunn's insight:

How to Follow your customers wherever they may go - on social media

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Ahmed Lizzaik's curator insight, June 2, 2013 3:09 AM

Quality detailed article

Jim Pirrie's curator insight, June 10, 2013 1:37 PM

Useful seven-step model for helping to plan your social media strategy.

EZIA's curator insight, August 11, 2013 10:11 PM

Great article - check it out.

Rescooped by Denyse Drummond-Dunn from Business Improvement
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16 Quick Tips to Become a Better Networker

16 Quick Tips to Become a Better Networker | Customer, Consumer, Client Centricity | Scoop.it

Via Daniel Watson
Denyse Drummond-Dunn's insight:

Great tips on how to do more of what we all know we should be doing more of.

 

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donhornsby's curator insight, May 15, 2013 7:31 AM

No one is immune from networking. Embrace it, find the fun in it, and it will serve you well.

Zolar's comment, May 15, 2013 7:39 AM
networking is important to success.. i hope it will help my business
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Do Collaboration Tools REALLY Boost Workplace Communication?

Do Collaboration Tools REALLY Boost Workplace Communication? | Customer, Consumer, Client Centricity | Scoop.it

Anyone in the working world knows this: Meetings are as hard to kill off as a supervillain in a James Bond film.


Via Kenneth Mikkelsen
Denyse Drummond-Dunn's insight:

Really interesting article on the future of collaboration and communication.Can't wait to try the 3D immersive environments in particular.

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Ivon Prefontaine, PhD's curator insight, May 6, 2013 7:06 PM

This is a great question. The article includes a 160 page PDF article.

David Hain's curator insight, May 7, 2013 2:32 AM

Very authoritative study.

Rescooped by Denyse Drummond-Dunn from Just Story It! Biz Storytelling
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How to Focus Your Stories for Higher Conversion Rates

How to Focus Your Stories for Higher Conversion Rates | Customer, Consumer, Client Centricity | Scoop.it
When faced with creating a conversion-focused SEO landing page, what should our copy focus on?

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Useful and simple idea. It all comes back to starting from your customer's perspective, do you?

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Patricia Stitson's curator insight, May 8, 2013 12:56 PM

Reminds me of the 'flipped classroom' or learner centric model. 

Karen Dietz's comment, May 10, 2013 12:09 PM
Thanks for your input Annette and I love what your client did! Glad this matrix proves helpful.
Karen Dietz's comment, May 10, 2013 12:10 PM
Thank you Amy and Patricia for your comments also! Both are insightful.
Rescooped by Denyse Drummond-Dunn from Just Story It! Biz Storytelling
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GE Tells The Stories Of The World’s Innovators With “Focus Forward”

GE Tells The Stories Of The World’s Innovators With “Focus Forward” | Customer, Consumer, Client Centricity | Scoop.it
GE is wrapping its 18-month long Focus Forward campaign--which launched at the 2011 Toronto International Film Festival and has traveled a world of festivals in between--this week at the Tribeca Film Festival.

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Storytelling and video combined into one powerful campaign. Now that's what I call inspiration!

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Karen Dietz's curator insight, May 1, 2013 4:51 PM

GE is providing is a great example of how to do content marketing with stories -- and doing it in such a way that the stories they share about others are front and center.


That means GE is promoting itself in soft ways by not screaming at people, "Here's what we are doing for you today!"


I love it. These are great stories and because GE is attached to them, they reap the rewards.


So what does this mean for you? Well, if you are an enteprise, the articles has great stats on how much GE has devoted to the campaign and how it's worked for them.


For a small business, the lesson is all about sharing the stories of how your customers are heros (not you), and that creating content with these stories is a real winner for your businss.


I also really like how this article also shares the steps to success in sharing someone else's story. The medium GE is using is digital storytelling. But the same tips apply to any business of any size.


And besides, it's Friday and the GE films are inpsiring. Follow the "Focus Forward" link to view them.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Denyse Drummond-Dunn from Just Story It! Biz Storytelling
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How to Use Metaphors for Way Better Biz Storytelling

How to Use Metaphors for Way Better Biz Storytelling | Customer, Consumer, Client Centricity | Scoop.it
Blog post at Enchanting Marketing : You know your writing needs to stand out.

You want to inspire your readers to take action, change their beliefs, or to buy something.
[..]

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Useful explanation of what metaphors are and why they can add spice to your storytelling. Thanks Henneke for the post and Karen for sharing.

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Jose Gonzalez's curator insight, May 1, 2013 10:34 PM

Green !!!!!!!!!!!!!!!!!!!!!!!!!!

 

Hamid Hameed's comment, May 2, 2013 7:17 AM
interesting
Alison D. Gilbert's curator insight, May 2, 2013 4:10 PM

The magic of metaphors.

Rescooped by Denyse Drummond-Dunn from Just Story It! Biz Storytelling
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Igniting Word-of-Mouth Marketing With Storytelling

Igniting Word-of-Mouth Marketing With Storytelling | Customer, Consumer, Client Centricity | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

Via Karen Dietz
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Ellyn Winters's curator insight, April 25, 2013 1:01 PM

I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business? 

Jean-Marc TRESOR's curator insight, April 26, 2013 10:44 AM

Storytelling

Alison D. Gilbert's curator insight, May 2, 2013 4:08 PM

I love storytelling, listening and telling.