Bill Harley, a Friend, storyteller, author, songwriter, teaching artist; two-time Grammy winning artist in the spoken word category; Lifetime Achievement awa...
Via Karen Dietz
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Helping organisations that want to optimise their customer understanding, so they can build more profitable relationships and increase the return on their information investments
Curated by
Denyse Drummond-Dunn
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Rescooped by Denyse Drummond-Dunn from Just Story It onto Customer, Consumer, Client Centricity |
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Via Karen Dietz
Denyse Drummond-Dunn's insight:
Another great TED video, on storytelling, definitely worth watching on a Friday afternoon.
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Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self. Via Karen Dietz
Denyse Drummond-Dunn's insight:
Must have been a difficult choice TED. 
Ignacio Conejo Moreno's curator insight,
March 2, 5:16 AM
Los 10 mejores anuncios de 2012. Solo algunos se han emitido en España, y además no están todos los que a mi me gustaría (como por ejemplo, el Cajero de la Felicidad de Coca-Cola, o el de Navidad de Campofrío); pero los 10 aquí seleccionados, vale la pena verlos, algunos son magníficos. Delete the scoop?
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Denyse Drummond-Dunn's insight:
Insightful read that goes deeper on storytelling's appeal. 
Karen Dietz's curator insight,
February 1, 4:55 PM
Ahhh -- really good insights and points here in this article by Gunther Sonnenfeld that expands our typical ways of working with stories in business (transactional storytelling), and how we need to shift to transformational storytelling. Stories provide meaning and purpose, as the above text says. Even when told for transactional purposes. But there is no reason for organizations not to also claim the higher ground. This is a thoughtful article that touches on a few fundamental truths about storytelling, and calling us to think/act more deeply about the story work we do. And I like the visual chart that comes along with it also! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
ratzelster's curator insight,
February 2, 9:06 AM
We talk about how to spread our influence and how to build audience for our message. Story seems to me to be one excellent way for doing that. 
Daniel Kaufman's curator insight,
February 2, 11:59 AM
The power of stories to help shift our thinking and facilitate real change. Delete the scoop?
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Omar Kattan: "This excellent video by Story Worldwide has been featured on Brand Stories for a while now. Not sure if you’ve seen it? If you haven’t, it’s definitely worth your time" ... Via The Digital Rocking Chair Delete the scoop?
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Questions are the expressive, probing language for growing others; listening is the receptive, facilitating language for growing others. These two complementary approaches form a continuous growth conversation loop.
Leaders who are helping others to grow and innovate are always trying to craft the best questions to make a difference. Here's how to ask the questions that will propel your team and your organization forward.
Listening -- I mean listening really well -- is sometimes hard to do. Here's a great article by Kevin Cashman, author of The Pause Principle, reminding us that the more deeply and authentically we can listen to another, the deeper our questions go, and the deeper our understanding becomes.
Listening deeply is the first storytelling skill to build -- so you know which story to share or ask for. And then so you can dig more deeply into the story to understand what it really means.
For leaders, this is essential. For anyone wanting to master business storytelling, it is critical. Many marketing and branding folks have still not caught on to listening as being a vital component when using stories.
Sooooo -- here's a reminder that also contains some great insights, a list of what not to do, and a nice section on the power of authentic questions.
Now I'll go on a hunt and see if I can find an article for you just on the Art of the Question. For as they say in Appreciative Inquiry, the question is the intervention -- so knowing how to craft and ask the question is key.
In the meantime, enjoy this article.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.
Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.
How interesting would a book or movie be were it to have this plot?:
That's what most people do with their business writing.
Effective storytelling Via Gregg Morris, Karen Dietz
Denyse Drummond-Dunn's insight:
I can never get enough tips and tricks for improving our essential storytelling skills. No excuse not to be brilliant at it these days. 
Two Pens's curator insight,
February 19, 11:30 PM
All business have conflict: lack of sales, poor service, employee malaise... The issue is often that management doesn't want to talk about the negative but you have to have a hellish situation in order to make a story compelling. Delete the scoop?
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"An October 2012 survey by Edelman Berland and Adobe found that American consumers are looking for deeper brand engagement than banner ads and social media “like” buttons. 73% of the 1000 adults surveyed agreed with the statement, “Advertisements should tell a unique story, not just try to sell.”
Well, there can be no argument now about the case for business storytelling! At least as far as branding and marketing is concerned.
Enjoy the chart this research shows. I know I'll be using this in my work with clients!
Thanks to fellow curator Gregg Morris @greggvm and his Story and Narrative Scoop.it curation for finding this and sharing :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Gregg Morris, Karen Dietz Delete the scoop?
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A brand is like the lead character of its own story. And like any story character, brands have values and beliefs that become associated with them through their actions. The challenge for marketers is to characterize their brands first before...
Here's a terrific infographic from colleague Jim Signorelli that will help you create a persona for your business. Once you have a persona, it becomes much easier to target your storytelling and marketing/branding efforts. And connect more forcefully with customers.
There are 2 ways of finding your persona: Examine all of your stories and determine their common characteristics. Then look at Jim's infographic to refine and finalize those qualities. Create your persona based on your discoveries. Examine this infographic to determine which character/characters you think you/your business embodies most. Check it against your stories. Build your persona from there.What is a persona? It is a descriptive profile of a typical customer that includes a character type/archetype, demographic info, and as much flesh and bones information you can collect to create a bit of a story about this customer -- their likes, dislikes, challenges, etc.
Thanks Jim for putting together this very helpful infographic.
And if you want to dig into this topic more -- and get even smarter about using archetypes for marketing/branding -- read The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes by M. Mark & C. Pearson. It's one of my bibles :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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As technology becomes more advanced and more accessible across multiple platforms, it’s only natural for consumers to expect increasingly higher standards of creativity and engagement from content creators. Experimentation is all well and good, but what do audiences actually want? To answer this question, research group Latitude has interviewed 158 early adopters and compiled a report that forms the first phase of its The Future of Storytelling project.
This article popped up today and I really like the 4 "I's" that it says the best business stories bring to the table: immersion, integration, interactivity, and impact. All stories, if told really well, do this. They immerse the audience and teller in the experience of the story, facilitate integration of messages, are co-created experiences that often generate story sharing back-and forth (interactivity), and have an impact on both the teller and the audience.
These 4 "I's" I really like -- they help capture the intent and purpose of our business storytelling. If your stories are not hitting all 4 dimensions, go fix them!
The author Martin Bryant is framing his points here in the world of transmedia storytelling -- where stories are told across multiple technology formats. The results of the study shared here contain no surprises if one is familiar with the dynamics of storytelling however.
For example: people influencing the media or producers in the creation of stories. Well, that's been happen for a hundreds of years now. Yet I do agree that the rate and amount of access has increased with technology, all of which is a good thing.
So what's the take-away here? First -- focus on the 4 "I's" in any business storytelling you do in order to be successful. And expand your notions of what Interactivity, immersion, and integration can be. The info shared in the article might spark some ideas for you. If you are in business, are a blogger or content creator of any time, take these 4 "I's" to heart and do more of them. Second -- stay tuned for the next part of this report that looks very promsing: "Latitude is currently working on phase two of its study, which it describes as “a large-scale international exploration focused on quantifying storytelling trends and opportunities, and understanding key audiences for multi-platform and transmedia experiences.”
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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Wow! Please take 13 minutes and forget everything else.
Make sure to read the insight by Karen Dietz, the 1st one posted.
This is well worth 13 minutes. They say time stands still during a good story. Look at your watch after Bill understands the boy in the back of the room, you may be surprised...