Bill Harley, a Friend, storyteller, author, songwriter, teaching artist; two-time Grammy winning artist in the spoken word category; Lifetime Achievement awa...
Via Karen Dietz
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Helping organisations that want to optimise their customer understanding, so they can build more profitable relationships and increase the return on their information investments
Curated by
Denyse Drummond-Dunn
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Rescooped by Denyse Drummond-Dunn from Just Story It onto Customer, Consumer, Client Centricity |
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Via Karen Dietz
Denyse Drummond-Dunn's insight:
Another great TED video, on storytelling, definitely worth watching on a Friday afternoon.
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The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation,…...
LOL -- the text above makes this Ericsson digital story sound so boring! But the video is great.
Here Ericsson takes a thorny problem (overloaded data networks) and turns it into an engaging story. There's a problem, challenges to overcome, and a resolution.
And the design of the entire digital story is quite unique.
Is it a story? Is it an ad? Is it a promo piece? Yes to all, and is a great example of all 3 intersecting.
Enjoy this short video and get inspired!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Wow! Please take 13 minutes and forget everything else.
Make sure to read the insight by Karen Dietz, the 1st one posted.
This is well worth 13 minutes. They say time stands still during a good story. Look at your watch after Bill understands the boy in the back of the room, you may be surprised...