Bill Harley, a Friend, storyteller, author, songwriter, teaching artist; two-time Grammy winning artist in the spoken word category; Lifetime Achievement awa...
Via Karen Dietz
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
Helping organisations that want to optimise their customer understanding, so they can build more profitable relationships and increase the return on their information investments
Curated by
Denyse Drummond-Dunn
|
Rescooped by Denyse Drummond-Dunn from Just Story It onto Customer, Consumer, Client Centricity |
Scoop.it!
Via Karen Dietz
Denyse Drummond-Dunn's insight:
Another great TED video, on storytelling, definitely worth watching on a Friday afternoon.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
Social Media Strategy in 8 steps – an infographic though social media continues to thread Via WordPress SEO & Social Media
Denyse Drummond-Dunn's insight:
This may be short and colourful, but it packs eight essential elements it's worth thinking about - hard! 
WordPress SEO & Social Media's curator insight,
June 15, 3:42 AM
Social Media Strategy in 8 steps – an infographic /@BerriePelser Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
1. Caring 2. Curiosity 3. Contribution 4. Content 5. Clarity 6. Conversation 7. Creativity 8. Character 9. Community 10. Courage 11. Change 12. Commitment
Read more to see it in detail... Via Gust MEES Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Via Daniel Watson
Denyse Drummond-Dunn's insight:
Which do you think comes first satisfaction or Happiness, and why? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A useful infographic here looking at how social media users interact with video and what actions they take. For instance how many retweet a piece of video Via The Fish Firm
Denyse Drummond-Dunn's insight:
More a collection of facts than an infographic, but useful information nonetheless. 
The Fish Firm's comment,
June 6, 2:02 PM
Here is what we use for our infographic quote... it should give you an idea of what to look for and price points to expect. http://bit.ly/11v54hc
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Discover 60 of the freshest stats and facts on social media strategy, including Twitter integration for easy sharing! Via The Fish Firm
Denyse Drummond-Dunn's insight:
I'm sure you'll find at least one useful new statistic here; great list. 
Edwin Van Reijsen's curator insight,
May 24, 4:46 AM
Mooie aanvullingen en feitjes voor een goede preso! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns? Via The Fish Firm
Denyse Drummond-Dunn's insight:
A great piece on how to create successful content - and not just for the web, as suggestions here are valid for reports and requests of any sort. It's all about firing emotions in your reader; do you? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Fiona Milburn: "As a creative practitioner, you're probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool?" Via The Digital Rocking Chair
Denyse Drummond-Dunn's insight:
Great examples of the creative use of Twitter. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller. Via Karen Dietz
Denyse Drummond-Dunn's insight:
Now we know why we love music! 
Karen Goldfarb Copywriter's curator insight,
May 3, 1:18 PM
We are always trying to work out where the music or copywriting / story is heading, and enjoy the journey even if we're wrong. "There is pleasure even in being deceived." 
Mirjana Podvorac's curator insight,
May 4, 2:08 PM
Some new research on some things teachers have known and used for a long time. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even... Via Karen Dietz 
Debbie Oveland's curator insight,
May 12, 9:58 AM
Storytelling is the most effective management of your niche, your brand, your life Please read. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Images, photos and infographics are some of the key media elements to content curation and creation that creates attention and flows easily across a social sharing web. You need to ask the question.
Denyse Drummond-Dunn's insight:
Even if infographics are no longer trending up, this is a great source for 7 simple steps to their creation. Jeff makes it all sound so easy, it's worth all of us having a try. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Denyse Drummond-Dunn's insight:
Some nice reminders of the basics of collaboration which I think work for team building too. My favourite is #4 - and yours? 
Paul Thoresen's curator insight,
April 21, 10:03 AM
Simple concepts often overlooked. From WIIFM to putting strategy before tech. 
Tony Brugman (Bright & Company)'s curator insight,
April 22, 5:54 AM
Simple, easy to read, colorful inforgraphic on the 'Principles of Collaboration'. Nice! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax." Via Gregg Morris
Denyse Drummond-Dunn's insight:
Some useful questions for writing or even telling stories when presenting 
Karen Dietz's comment,
April 16, 12:36 PM
Thank you Peter for your comment about the difference between oral and written storytelling. We all need to remember these points!
Karen Dietz's comment,
April 16, 12:37 PM
And many thanks to Denyse, Comeja, Two Pen's, and Os's additional comments pointing out the value of this article.
Ally Greer's curator insight,
June 10, 3:29 PM
Anyone who knows me knows that I love telling stories. (Usually more than once.) The above excerpt essentially describes every single day of my life. Sharing life experiences with people who mean something to me is what makes these experiences that much more exciting. Read below, as Karen Dietz sums up my thoughts way better than I ever could. Thanks Karen and Gregg! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others? Via Karen Dietz
Denyse Drummond-Dunn's insight:
I agree with most of them, but a few don't resonate. Which do you find most useful? 
Victoria Garcia, www.Marketing-Impressions.com's curator insight,
April 13, 2:04 PM
Public speaking is persuading, after all. Vic
Victoria Garcia, www.Marketing-Impressions.com's comment,
April 13, 2:09 PM
Wow! What an interesting post. I learned long ago as a probation officer in Texas, I could send someone to prison on the same set of facts depending on the language I used. This is one of the best articles I've ever read on the topic.
Karen Dietz's comment,
April 16, 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Welcome to the latest edition of the first retail customer experience study of its kind, developed by UPS in partnership with comScore. Via The Fish Firm
Denyse Drummond-Dunn's insight:
Interesting numbers for both online shopping sites and retailers. I also like the slides, a nice new way to animate a presentation. 
Dorothee Dehecq's curator insight,
June 16, 3:58 AM
sommaire mais interessant et très certainement valable pour les clients français également. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Stories can create change, both in ourselves and in our organizations. In this guest post, Matt Ragland shares five elements of powerful stories. Via Karen Dietz 
Constance Jones Collier's comment,
June 6, 12:39 PM
Thanks for sharing everyone loves a good story :)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The Social Revolution has created new and different consumer behaviors that are drastically different than the traditional business consumer relationship. Via The Fish Firm
Denyse Drummond-Dunn's insight:
How to Follow your customers wherever they may go - on social media
The Fish Firm's curator insight,
June 1, 3:59 PM
Social Business Development requires the acceptance of two nontraditional concepts. Both require ‘doing business’ on the customers terms rather than your own. The first is that it's an organic process that starts without knowing exactly where it will go or how it will end up. It is not a ‘single product’ that is completed before it begins. Secondly, it's a continuous process of change that molds and refines it’s content and goals after listening to your audience on a ‘real-time’ basis. It is not sending messages that originate with you. 
Jim Pirrie's curator insight,
June 10, 1:37 PM
Useful seven-step model for helping to plan your social media strategy. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Via Daniel Watson
Denyse Drummond-Dunn's insight:
Great tips on how to do more of what we all know we should be doing more of.
donhornsby's curator insight,
May 15, 7:31 AM
No one is immune from networking. Embrace it, find the fun in it, and it will serve you well. 
Zolar's comment,
May 15, 7:39 AM
networking is important to success.. i hope it will help my business
crystal rosa's curator insight,
May 15, 7:46 AM
Find all Personal Services businesses in Los Angeles, CA, California with their business address, contact and other information. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Anyone in the working world knows this: Meetings are as hard to kill off as a supervillain in a James Bond film. Via Kenneth Mikkelsen
Denyse Drummond-Dunn's insight:
Really interesting article on the future of collaboration and communication.Can't wait to try the 3D immersive environments in particular. 
Ivon Prefontaine's curator insight,
May 6, 7:06 PM
This is a great question. The article includes a 160 page PDF article. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
When faced with creating a conversion-focused SEO landing page, what should our copy focus on? Via Karen Dietz
Denyse Drummond-Dunn's insight:
Useful and simple idea. It all comes back to starting from your customer's perspective, do you? 
Patricia Stitson's curator insight,
May 8, 12:56 PM
Reminds me of the 'flipped classroom' or learner centric model.
Karen Dietz's comment,
May 10, 12:09 PM
Thanks for your input Annette and I love what your client did! Glad this matrix proves helpful.
Karen Dietz's comment,
May 10, 12:10 PM
Thank you Amy and Patricia for your comments also! Both are insightful.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
GE is wrapping its 18-month long Focus Forward campaign--which launched at the 2011 Toronto International Film Festival and has traveled a world of festivals in between--this week at the Tribeca Film Festival. Via Karen Dietz
Denyse Drummond-Dunn's insight:
Storytelling and video combined into one powerful campaign. Now that's what I call inspiration!
Karen Dietz's curator insight,
May 1, 4:51 PM
GE is providing is a great example of how to do content marketing with stories -- and doing it in such a way that the stories they share about others are front and center. That means GE is promoting itself in soft ways by not screaming at people, "Here's what we are doing for you today!" I love it. These are great stories and because GE is attached to them, they reap the rewards. So what does this mean for you? Well, if you are an enteprise, the articles has great stats on how much GE has devoted to the campaign and how it's worked for them. For a small business, the lesson is all about sharing the stories of how your customers are heros (not you), and that creating content with these stories is a real winner for your businss. I also really like how this article also shares the steps to success in sharing someone else's story. The medium GE is using is digital storytelling. But the same tips apply to any business of any size. And besides, it's Friday and the GE films are inpsiring. Follow the "Focus Forward" link to view them. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Blog post at Enchanting Marketing : You know your writing needs to stand out. Via Karen Dietz
Denyse Drummond-Dunn's insight:
Useful explanation of what metaphors are and why they can add spice to your storytelling. Thanks Henneke for the post and Karen for sharing. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even... Via Karen Dietz
Debbie Oveland's curator insight,
May 12, 9:58 AM
Storytelling is the most effective management of your niche, your brand, your life Please read. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Your one stop shop for all you need to know about visual storytelling: http://t.co/ugfABM7nU4 Via Karen Dietz
Denyse Drummond-Dunn's insight:
The video about editing in particular is definitely worth its 9 inutes viewing time. 
Ozzie Gontang, Ph.D.'s curator insight,
April 22, 7:34 AM
Thanks to Zach and Team Juice for a site with insight on telling stories using data that is outa sight for all that is shared. II thank Karen Dietz of www.scoop.it/t/just-story-it for the cite. Look for her book coming out in the fall on storytelling for business. 
Beth Kanter's comment,
April 22, 11:42 AM
Thanks for this great set of resources. I'm working on a module/workshop on data visualization so this is really timely
Karen Dietz's comment,
April 23, 9:52 PM
Wonderful Beth! I'm glad the list is going to be helpful for you. I know you will wow them at your workshop :)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Organizations typically fall into one of five types of categories when it comes to collaboration in the enterprise. Via Kenneth Mikkelsen
Denyse Drummond-Dunn's insight:
A nice model and useful summary to help you undersstand where your organisation is today and how it can get to and maintain higher levels of collaboration. 
MyKLogica's comment,
April 22, 12:03 PM
Very interesting post, as David Hains and Denyse Drummond-Dunn say for diagnostic purposes, but also for presenting the process to the "unaware" companies, so that they can see the value, and benefits of implementing collaborative cultures in the business industry.
MyKLogica's comment,
April 22, 12:04 PM
Ivon Prefontaine you are right, but that should be an opportunity for "3.0 consultants".
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Via Daniel Watson
Denyse Drummond-Dunn's insight:
Simple ideas we can all use to better remember names 
Tia Ribary's curator insight,
April 12, 5:17 PM
Remembering someone's name when you meet them is as much a part of marketing as anything else (a first step in the know, like, trust factor)! I must say, I am terribly guilty of forgetting names and I've been embarrased a time or two because of it.
This article provides excellent steps on ways to remember someone's name. I think the most important ones are repeating the name, and visualization of something memorable.
I once heard a memory expert state that our brains remember pictures. So, associate that name with a picture (a memorable picture) and it is more easily recalled. I can tell you, this takes practice! But, it works. I know because I am practicing it!
I hope this helps you as well! 
claire butterworth's curator insight,
April 16, 4:25 AM
Forgetting the name of a client, employee, business associate or supplier, can cause a business owner a substantial loss of credibility, as well as having the potential to undermine the existing relationship. 
Laurent J.V. Dubois's curator insight,
June 1, 3:51 PM
A daily challenge for sales people ... Tips: include their picture in your CRM Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Wow! Please take 13 minutes and forget everything else.
Make sure to read the insight by Karen Dietz, the 1st one posted.
This is well worth 13 minutes. They say time stands still during a good story. Look at your watch after Bill understands the boy in the back of the room, you may be surprised...