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Customer, Consumer, Client Centricity
Helping organisations that want to optimise their customer understanding, so they can build more profitable relationships and increase the return on their information investments
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Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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How to Focus Your Stories for Higher Conversion Rates

How to Focus Your Stories for Higher Conversion Rates | Customer, Consumer, Client Centricity | Scoop.it
When faced with creating a conversion-focused SEO landing page, what should our copy focus on?

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Useful and simple idea. It all comes back to starting from your customer's perspective, do you?

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Patricia Stitson's curator insight, May 8, 2013 12:56 PM

Reminds me of the 'flipped classroom' or learner centric model. 

Karen Dietz's comment, May 10, 2013 12:09 PM
Thanks for your input Annette and I love what your client did! Glad this matrix proves helpful.
Karen Dietz's comment, May 10, 2013 12:10 PM
Thank you Amy and Patricia for your comments also! Both are insightful.
Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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10 Ways Customer Stories Help Companies Sell

10 Ways Customer Stories Help Companies Sell | Customer, Consumer, Client Centricity | Scoop.it
10 Ways Customer Stories Help Companies Sell http://t.co/3JwGufQB via @Savvy_B2B...

 

Woo hoo! If there was any doubt about the necessity for crafting and promoting your customer's stories, then this quick post will dispell them all.

 

Customer case study specialist Casey Hibbard shares some research from Gartner about the impact of customer stories on sales, and then lists specifically how customer stories can lead to business growth.

 

As I'm rebuilding my website, I'm taking Casey's advice -- and hope you do too. 

 

Oh -- but make sure you are actually writing customer stories to share and not testimonials. Testimonials are critical -- yet they are mostly valuable opinions from customers about their experience with you. That's part of your 'story' but they often are not really stories. 

 

Soooo -- write mini-stories or storied case-studies about your work with customers to receive the full impact of your customer stories!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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The Psychology of Language: Persuasive words for biz stories

The Psychology of Language: Persuasive words for biz stories | Customer, Consumer, Client Centricity | Scoop.it
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?

Via Karen Dietz
Denyse Drummond-Dunn's insight:

I agree with most of them, but a few don't resonate. Which do you find most useful? 

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Victoria Garcia, Serial Entrepreneur's curator insight, April 13, 2013 2:04 PM

Public speaking is persuading, after all. Vic

Victoria Garcia, Serial Entrepreneur's comment, April 13, 2013 2:09 PM
Wow! What an interesting post. I learned long ago as a probation officer in Texas, I could send someone to prison on the same set of facts depending on the language I used. This is one of the best articles I've ever read on the topic.
Karen Dietz's comment, April 16, 2013 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)