"An October 2012 survey by Edelman Berland and Adobe found that American consumers are looking for deeper brand engagement than banner ads and social media “like” buttons. 73% of the 1000 adults surveyed agreed with the statement, “Advertisements should tell a unique story, not just try to sell.”
Well, there can be no argument now about the case for business storytelling! At least as far as branding and marketing is concerned.
Enjoy the chart this research shows. I know I'll be using this in my work with clients!
Thanks to fellow curator Gregg Morris @greggvm and his Story and Narrative Scoop.it curation for finding this and sharing :)
From Karen: Ooohhh ooooohh oooooohh -- this looks like a fabulous and fun tool for biz storytelling!! Now you can make your stories interactive. How fun is that?!!
I'll play with this tool this afternoon while avoiding all the shopping frenzy of Black Friday. Hope you have fun with it too and that it really helps connect with customers and build your business!
Thanks go to fellow curator Baiba Svenca for finding and sharing this post.
inklewriter is a free tool designed to allow anyone to write and publish interactive stories. It’s perfect for writers who want to try out interactivity, but also for teachers and students looking to mix computer skills and creative writing.
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