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Customer, Consumer, Client Centricity
Helping organisations that want to optimise their customer understanding, so they can build more profitable relationships and increase the return on their information investments
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5 Powerful Elements for Incredible Business Stories

5 Powerful Elements for Incredible Business Stories | Customer, Consumer, Client Centricity | Scoop.it
Stories can create change, both in ourselves and in our organizations. In this guest post, Matt Ragland shares five elements of powerful stories.

Via Karen Dietz
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Constance Jones Collier's comment, June 6, 2013 9:39 AM
Thanks for sharing everyone loves a good story :)
Karen Dietz's comment, June 6, 2013 1:35 PM
I appreciate all of your comments!
Birgitta Edberg's comment, June 8, 2013 3:28 PM
Thanks!
Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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Igniting Word-of-Mouth Marketing With Storytelling

Igniting Word-of-Mouth Marketing With Storytelling | Customer, Consumer, Client Centricity | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

Via Karen Dietz
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Ellyn Winters's curator insight, April 25, 2013 10:01 AM

I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business? 

Jean-Marc TRESOR's curator insight, April 26, 2013 7:44 AM

Storytelling

Alison D. Gilbert's curator insight, May 2, 2013 1:08 PM

I love storytelling, listening and telling.

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Bill Harley Explains Why Technology Cannot Replace In-Person Storytelling -- for anyone

Bill Harley, a Friend, storyteller, author, songwriter, teaching artist; two-time Grammy winning artist in the spoken word category; Lifetime Achievement awa...

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Another great TED video, on storytelling, definitely worth watching on a Friday afternoon.

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Laurence Roelants's comment, February 8, 2013 2:59 AM
This was magic! thanks!!
Elsemiek Meijs's curator insight, February 8, 2013 5:09 AM

Wow! Please take 13 minutes and forget everything else.

streetsmartprof's curator insight, February 8, 2013 8:17 AM

Make sure to read the insight by Karen Dietz, the 1st one posted.

 

This is well worth 13 minutes. They say time stands still during a good story. Look at your watch after Bill understands the boy in the back of the room, you may be surprised...

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Strategic Storytelling | Business Truisms

Strategic Storytelling | Business Truisms | Customer, Consumer, Client Centricity | Scoop.it
Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words.

 

What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about:
1. Storytelling is a selfless, empowering act
2. Storytelling looks to the future

 

As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes!

 

And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.” Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creative— it works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead."

 

Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Why your brain loves music [& stories]

Why your brain loves music [& stories] | Customer, Consumer, Client Centricity | Scoop.it
New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller.

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Now we know why we love music!

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Karen Goldfarb Copywriter's curator insight, May 3, 2013 10:18 AM

We are always trying to work out where the music or copywriting / story is heading, and enjoy the journey even if we're wrong. "There is pleasure even in being deceived."

Mirjana Podvorac's curator insight, May 4, 2013 11:08 AM

Some new research on some things teachers have known and used for a long time.

Nimah Nirvanova's curator insight, May 7, 2013 6:27 AM

brainy fun

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Igniting Word-of-Mouth Marketing With Storytelling

Igniting Word-of-Mouth Marketing With Storytelling | Customer, Consumer, Client Centricity | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

Via Karen Dietz
more...
Ellyn Winters's curator insight, April 25, 2013 10:01 AM

I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business? 

Jean-Marc TRESOR's curator insight, April 26, 2013 7:44 AM

Storytelling

Alison D. Gilbert's curator insight, May 2, 2013 1:08 PM

I love storytelling, listening and telling.

Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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Neuroscience proves stories trump facts -- free download

Neuroscience proves stories trump facts -- free download | Customer, Consumer, Client Centricity | Scoop.it

"So, if people are more likely to respond to a story, why do salespeople try to persuade customers with facts and figures?"

 

Hey folks -- if you want a quick and easy-to-digest post (and free download) of the neuroscience of storytelling, then go grab this article and mini e-book.

 

Author Michael Harris has put all the salient material together for us. It's perfect for trainings and workshops.

 

There are times when you audience does want facts. Just know that the order goes story first, facts second. That way you'll avoid endless debates, as Michael also points out.

 

If you want to dig into this topic more deeply, then read Kendall Haven's book Story Proof for all of the specific studies on storytelling and the brain.

 

Enjoy the rest of your day!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Something Startling This Way Comes -- The Role of Wonder in Biz Stories

Something Startling This Way Comes -- The Role of Wonder in Biz Stories | Customer, Consumer, Client Centricity | Scoop.it
This stage in story design is itself another face of wonder. Wonder is experiencing something anew. At first, wonder opens us to the moment, feeling suspended in time and space for a few seconds. Or a few months.

 

Wow -- what a gem of an article! I love love love it.  It's perspective is unique, different and so right on.

 

The author, Jeffery Davis, tackles the emotion of wonder and how critical it is for 'storytellers and business artists' (that's us, BTW) to understand it, and build it into our organizational stories.

 

Awesome!

 

Davis does a great job explaining 2 types of wonder and how they relate to business and business storytelling. He talks about why working with wonder is important, and then goes on to suggest how we can bring wonder into the stories we share.

 

Run -- don't walk -- to read this significant piece. You will be glad you did!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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