Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words.
What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about: 1. Storytelling is a selfless, empowering act 2. Storytelling looks to the future
As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes!
And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.” Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creative— it works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead."
Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy!
This stage in story design is itself another face of wonder. Wonder is experiencing something anew. At first, wonder opens us to the moment, feeling suspended in time and space for a few seconds. Or a few months.
Wow -- what a gem of an article! I love love love it. It's perspective is unique, different and so right on.
The author, Jeffery Davis, tackles the emotion of wonder and how critical it is for 'storytellers and business artists' (that's us, BTW) to understand it, and build it into our organizational stories.
Davis does a great job explaining 2 types of wonder and how they relate to business and business storytelling. He talks about why working with wonder is important, and then goes on to suggest how we can bring wonder into the stories we share.
Run -- don't walk -- to read this significant piece. You will be glad you did!