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Customer, Consumer, Client Centricity
Helping organisations that want to optimise their customer understanding, so they can build more profitable relationships and increase the return on their information investments
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Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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5 Powerful Elements for Incredible Business Stories

5 Powerful Elements for Incredible Business Stories | Customer, Consumer, Client Centricity | Scoop.it
Stories can create change, both in ourselves and in our organizations. In this guest post, Matt Ragland shares five elements of powerful stories.

Via Karen Dietz
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Constance Jones Collier's comment, June 6, 2013 12:39 PM
Thanks for sharing everyone loves a good story :)
Karen Dietz's comment, June 6, 2013 4:35 PM
I appreciate all of your comments!
Birgitta Edberg's comment, June 8, 2013 6:28 PM
Thanks!
Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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The Psychology of Language: Persuasive words for biz stories

The Psychology of Language: Persuasive words for biz stories | Customer, Consumer, Client Centricity | Scoop.it
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?

Via Karen Dietz
Denyse Drummond-Dunn's insight:

I agree with most of them, but a few don't resonate. Which do you find most useful? 

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Victoria Garcia, Serial Entrepreneur's curator insight, April 13, 2013 2:04 PM

Public speaking is persuading, after all. Vic

Victoria Garcia, Serial Entrepreneur's comment, April 13, 2013 2:09 PM
Wow! What an interesting post. I learned long ago as a probation officer in Texas, I could send someone to prison on the same set of facts depending on the language I used. This is one of the best articles I've ever read on the topic.
Karen Dietz's comment, April 16, 2013 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)
Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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7 Scientifically-Backed Tips for Better Biz Storytelling

7 Scientifically-Backed Tips for Better Biz Storytelling | Customer, Consumer, Client Centricity | Scoop.it
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Useful tips for anyone - we all have to write documents of some sort, don't we?

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Markose Abraham's curator insight, March 5, 2013 6:01 PM
Yes copywriting is necessary at times.
Ignacio Conejo Moreno's curator insight, March 6, 2013 7:00 AM

7 trucos para una redacción persuasiva:

Interesante, son habilidades que hay que entrenar y poner en práctica, sólamente con la experiencia se aprenden.

Mike Ellsworth's curator insight, March 6, 2013 1:59 PM

Another great find by Karen Dietz.

 

If you're not concentrating on storytelling on social media, perhaps this article will convince you.

 

Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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Effective storytelling for business

Effective storytelling for business | Customer, Consumer, Client Centricity | Scoop.it

As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.

 

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.

 

How interesting would a book or movie be were it to have this plot?:
Boy meets girl.
They fall in love.
They get married.

 

That's what most people do with their business writing.

 

Effective storytelling

The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."


Via Gregg Morris, Karen Dietz
Denyse Drummond-Dunn's insight:

I can never get enough tips and tricks for improving our essential storytelling skills. No excuse not to be brilliant at it these days. 

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Ignacio Conejo Moreno's comment, February 19, 2013 10:24 AM
Ok, thank you, I'll retry later :)
Jeff Domansky's comment, February 19, 2013 1:27 PM
Seems to be working now Ignacio.
Two Pens's curator insight, February 19, 2013 11:30 PM

All business have conflict: lack of sales, poor service, employee malaise... 

The issue is often that management doesn't want to talk about the negative but you have to have a hellish situation in order to make a story compelling. 

Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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Visual Storytelling: The Key Weapon to Content Marketing

Visual Storytelling: The Key Weapon to Content Marketing | Customer, Consumer, Client Centricity | Scoop.it

"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online."

 

"This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers."

 

"As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling."


Via Ken Jondahl, Karen Dietz
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Karen Dietz's comment, February 2, 2013 8:41 PM
Many thanks for the shout-out Mike! Have an awesome day :)
Dolly Bhasin 's curator insight, February 2, 2013 11:41 PM

The most potent tool for WORK PLACE learning tool too! specially in the knowledge and the sharing economy!

Mike Ellsworth's comment, February 3, 2013 5:27 PM
Firas, thanks for the reScoop!
Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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Product Storytelling – Don’t Forget the Context « A Random Jog

Product Storytelling – Don’t Forget the Context « A Random Jog | Customer, Consumer, Client Centricity | Scoop.it

"When launching a new product, it is important that customers understand what problems your product is solving. You don’t have time to tell a long story so you need to make sure your message is effective in creating a desire to learn more. This is where context can help. If you are trying to tell a story about your product, context is the background information that helps the scene make sense. Without this context, you leave it up to the customer to figure it out on their own."


Via Karen Dietz
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Karen Dietz's curator insight, November 28, 2012 6:17 PM

Truer words couldn't be said! The author has great advice for how to create context around a product that allows the business to share its product story more effectively.


And I love that the author, Joshua Duncan uses the latest Microsoft commercial to make his point. I enjoy watching the commercial. But I agree with Joshua -- as a sales piece it doesn't work. And it is certainly not a story.


As you read what Joshua has written, don't forget to click through to his earlier post on how context does work to make a sale. The example he uses is Box.com. You can see context is provided. But I still think Box.com could do better in sharing its story.


Read both and let me know what you think! Do the examples work? Does Box.com really tell it's story? Love to hear your thoughts :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Laurence Roelants's curator insight, November 29, 2012 3:10 AM

This is almost a tautology - product storytelling  is not conceptual art but is designed to sell....so don't forget the context!

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Why Context is so Important in Business Today -- Crafting biz stories that connect

Why Context is so Important in Business Today -- Crafting biz stories that connect | Customer, Consumer, Client Centricity | Scoop.it

This piece was written by R "Ray" Wang for softwareinsider, there are great insights and strategy for businesses who want to stay ahead of the curve.

 

Why did I curate this article? Because the foundation for an effective story is providing context. But what do we mean by that, especially when we are using biz stories to influence sales, build relationships, and grow loyal customers?

 

This article by R Ray Wang digs deeper into context from a marketing perspective that will definitely make you smarter about how to craft your stories to connect to your audiences. My friend and colleague Jan Gordon scooped this first and wrote the following review. Happy reading! 

 

Review written by fellow curator Jan L. Gordon:

Here are the highlights of this article:

 

Intro:

The Real-Time is Filled with Flaws

 

The hype around big data, social media, and mobility has many folks imagining the real-time enterprise in the future of work, next generation customer experiences, matrix commerce, or the data to decisions journey.

 

While real-time theoretically leads to quicker information and faster response times, t.he reality requires closer examination for three reasons:

 

Here is a brief overview:

 

1. Customers ad employees only want engagement aligned with self interest

 

**Relevancy of information is required for customers and employees to respond

 

**Real-time interactions quickly evolve into noise.

 

2. No human can truly handle the volume and flow of real-time interactions.

 

3. Real time is not fast enough - Reaction does not lead to a better customer experience or employee interaction

 

Delivering context is the secret to right time success

 

Context provides the key ingredient in improving outcome

 

Why? Context provides the relevancy required for not only anticipation, but also prediction

 

The Bottom line: Start with Seven Dimensions of Context Drivers:

"In the design of an engagement strategy, success will require organizations to factor the seven dimensions of context drivers."

 

Context drivers:

relationships, time, location, business process, role, sentiment, intent

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

Read full article here: [http://bit.ly/NUBqKC]


Via janlgordon, Karen Dietz
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Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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How to Use Metaphors for Way Better Biz Storytelling

How to Use Metaphors for Way Better Biz Storytelling | Customer, Consumer, Client Centricity | Scoop.it
Blog post at Enchanting Marketing : You know your writing needs to stand out.

You want to inspire your readers to take action, change their beliefs, or to buy something.
[..]

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Useful explanation of what metaphors are and why they can add spice to your storytelling. Thanks Henneke for the post and Karen for sharing.

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Jose Gonzalez's curator insight, May 1, 2013 10:34 PM

Green !!!!!!!!!!!!!!!!!!!!!!!!!!

 

Hamid Hameed's comment, May 2, 2013 7:17 AM
interesting
Alison D. Gilbert's curator insight, May 2, 2013 4:10 PM

The magic of metaphors.

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How Marketing Reaches For The Heart But Can Fail & What To Do

How Marketing Reaches For The Heart But Can Fail & What To Do | Customer, Consumer, Client Centricity | Scoop.it
Marketers are supposed to be the experts on connecting emotionally with customers.

Via Karen Dietz
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Tina Stock's curator insight, March 27, 2013 10:25 AM

 Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


Boffo!

Ian Mitchell's curator insight, March 29, 2013 4:49 AM

Good workshop stimulusstimulus

Karen Dietz's comment, April 2, 2013 10:23 AM
Tina and Ian, glad you both got a lot out of this post!
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Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED

Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED | Customer, Consumer, Client Centricity | Scoop.it
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Must have been a difficult choice TED.

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Ignacio Conejo Moreno's curator insight, March 2, 2013 5:16 AM

Los 10 mejores anuncios de 2012.

Solo algunos se han emitido en España, y además no están todos los que a mi me gustaría (como por ejemplo, el Cajero de la Felicidad de Coca-Cola, o el de Navidad de Campofrío); pero los 10 aquí seleccionados, vale la pena verlos, algunos son magníficos.

Ignacio Conejo Moreno's comment, March 2, 2013 5:16 AM
Thank you, Karen, are amazing!
Karen Dietz's comment, March 2, 2013 3:43 PM
I bet it was Denyse!
Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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Bill Harley Explains Why Technology Cannot Replace In-Person Storytelling -- for anyone

Bill Harley, a Friend, storyteller, author, songwriter, teaching artist; two-time Grammy winning artist in the spoken word category; Lifetime Achievement awa...

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Another great TED video, on storytelling, definitely worth watching on a Friday afternoon.

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Laurence Roelants's comment, February 8, 2013 5:59 AM
This was magic! thanks!!
Elsemiek Meijs's curator insight, February 8, 2013 8:09 AM

Wow! Please take 13 minutes and forget everything else.

streetsmartprof's curator insight, February 8, 2013 11:17 AM

Make sure to read the insight by Karen Dietz, the 1st one posted.

 

This is well worth 13 minutes. They say time stands still during a good story. Look at your watch after Bill understands the boy in the back of the room, you may be surprised...

Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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7 Tips to Beautiful PowerPoint -- Or how to tell compelling biz stories with PPT

Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology. My segment was on Present

Via Baiba Svenca, Karen Dietz
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Linda Dougherty's curator insight, October 12, 2013 10:14 AM

Have started showing students during Google presentation tutorials how to outline their presentations like they always do with those bulleted lines on the slides.  Then take those sentences, change them into titles, and put one title on each slide. Select one image per slide. If needed, add URL links. Add the works cited for the image in tiny print at the bottom of the slide. Move those outlined bulleted points to the note section or toss into a document to print out for a group presenetation.

 

No more slides crowded with text and 4 images! No more students sleeping in the classroom while their classmates read from the Smartboard.

Susan Kay Daniels's curator insight, January 13, 9:30 AM

This is a PowerPoint presentation that would have sent my former employers into shock. They had no imagination whatsoever. However, Eugene Cheng clearly has wonderful artistic skills and knows how to present them. In addition, he clearly has a nice budget to work with. These kind of beautiful graphics don't come at low price. I thoroughly enjoyed glancing through this presentation and plan to use it as inspiration for future projects.

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

 

Louise Robinson-Lay's curator insight, January 17, 1:28 AM

While beautiful Powerpoint may seem like an oxymoron  this slideshow proves it is possible.

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Something Startling This Way Comes -- The Role of Wonder in Biz Stories

Something Startling This Way Comes -- The Role of Wonder in Biz Stories | Customer, Consumer, Client Centricity | Scoop.it
This stage in story design is itself another face of wonder. Wonder is experiencing something anew. At first, wonder opens us to the moment, feeling suspended in time and space for a few seconds. Or a few months.

 

Wow -- what a gem of an article! I love love love it.  It's perspective is unique, different and so right on.

 

The author, Jeffery Davis, tackles the emotion of wonder and how critical it is for 'storytellers and business artists' (that's us, BTW) to understand it, and build it into our organizational stories.

 

Awesome!

 

Davis does a great job explaining 2 types of wonder and how they relate to business and business storytelling. He talks about why working with wonder is important, and then goes on to suggest how we can bring wonder into the stories we share.

 

Run -- don't walk -- to read this significant piece. You will be glad you did!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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