Customer, Consumer, Client Centricity
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Customer, Consumer, Client Centricity
Helping organisations that want to optimise their customer understanding, so they can build more profitable relationships and increase the return on their information investments
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Rescooped by Denyse Drummond-Dunn from Digital Presentations in Education
Scoop.it!

Make your idea stick

Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by

Via Baiba Svenca
Denyse Drummond-Dunn's insight:
Great, if a bit long video included, but presentation is definitely worth a read.
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Karen Dietz's comment, March 19, 2013 12:22 PM
LOL Ken! There are times I find a great article and wish I could have a 'redo' with a client :)
Peter Sampson's curator insight, April 28, 2013 6:35 PM

Simple, Unexpected, Concrete, Credible, Emotional, Stories

Lucy Beaton's curator insight, May 26, 2013 4:03 AM

It's all about creating Simple, Unexpected, Concrete, Credible, Emotional, Stories.

Rescooped by Denyse Drummond-Dunn from Digital Presentations in Education
Scoop.it!

Make your idea stick

Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by

Via Baiba Svenca
more...
Denyse Drummond-Dunn's curator insight, March 20, 2013 8:25 AM
Great, if a bit long video included, but presentation is definitely worth a read.
Peter Sampson's curator insight, April 28, 2013 6:35 PM

Simple, Unexpected, Concrete, Credible, Emotional, Stories

Lucy Beaton's curator insight, May 26, 2013 4:03 AM

It's all about creating Simple, Unexpected, Concrete, Credible, Emotional, Stories.