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Helping organisations that want to optimise their customer understanding, so they can build more profitable relationships and increase the return on their information investments
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Rescooped by Denyse Drummond-Dunn from Just Story It! Biz Storytelling
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Why your brain loves music [& stories]

Why your brain loves music [& stories] | Customer, Consumer, Client Centricity | Scoop.it
New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller.

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Now we know why we love music!

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Karen Goldfarb Copywriter's curator insight, May 3, 2013 1:18 PM

We are always trying to work out where the music or copywriting / story is heading, and enjoy the journey even if we're wrong. "There is pleasure even in being deceived."

Mirjana Podvorac's curator insight, May 4, 2013 2:08 PM

Some new research on some things teachers have known and used for a long time.

Nimah Nirvanova's curator insight, May 7, 2013 9:27 AM

brainy fun

Rescooped by Denyse Drummond-Dunn from Just Story It! Biz Storytelling
Scoop.it!

Neuroscience proves stories trump facts -- free download

Neuroscience proves stories trump facts -- free download | Customer, Consumer, Client Centricity | Scoop.it

"So, if people are more likely to respond to a story, why do salespeople try to persuade customers with facts and figures?"

 

Hey folks -- if you want a quick and easy-to-digest post (and free download) of the neuroscience of storytelling, then go grab this article and mini e-book.

 

Author Michael Harris has put all the salient material together for us. It's perfect for trainings and workshops.

 

There are times when you audience does want facts. Just know that the order goes story first, facts second. That way you'll avoid endless debates, as Michael also points out.

 

If you want to dig into this topic more deeply, then read Kendall Haven's book Story Proof for all of the specific studies on storytelling and the brain.

 

Enjoy the rest of your day!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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