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Heat maps of viral content show what compels us to share.
Great post with some useful examples and clear explanation.
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Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer.Interesting Stats: 5.3 trillion display ads shown online yearly, 400 million tweets sent daily, 144,000 hours of YouTube video uploaded daily, and 4.75 billion pieces of content shared on Facebook daily
Karen Dietz's writes in her curated review:
Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?
This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced.