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Customer, Consumer, Client Centricity
Helping organisations that want to optimise their customer understanding, so they can build more profitable relationships and increase the return on their information investments
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Rescooped by Denyse Drummond-Dunn from Just Story It! Biz Storytelling
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Connecting Storytelling & The Customer Experience

Connecting Storytelling & The Customer Experience | Customer, Consumer, Client Centricity | Scoop.it
Archetypes as Behaviors An archetype is essentially 'a universally understood symbol, term, or pattern of behavior, which serves as a prototype upon which others are copied, patterned, or emulated.' Jung talked about archetypes as universal,...

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Interesting new persepctive on the customer journey; hope you find inspiration in it.

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Karen Dietz's curator insight, November 30, 2013 2:55 PM

Titled Archetyes, The Hero's Journey & The Telling of Stories by Gunther Sonnenfeld, this article is all about using the Hero's Journey to understand your customer's experiences.


How ingenious! And a critical perspective. It's hard to figure out how customers experience a business -- from discovery to purchase -- so any models that can help us are welcome.


Sonnenfeld reminds us that storytelling is participatory and this figures into the customer experience equation. Hallelujah. He then goes on to share with us how to design the customer experience based on both participation and the Hero's Journey model.


It all makes perfect sense, and definitely brings clarity to the topic of story and customer experiences. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

LaraBadioli's curator insight, December 3, 2013 8:42 AM

Archetipi e storie universali

Siegfried Holle's curator insight, December 6, 2013 6:54 PM

Good stories have better traction and outcomes 

Rescooped by Denyse Drummond-Dunn from Digital Presentations in Education
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Make your idea stick

Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by

Via Baiba Svenca
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Denyse Drummond-Dunn's curator insight, March 20, 2013 8:25 AM
Great, if a bit long video included, but presentation is definitely worth a read.
Peter Sampson's curator insight, April 28, 2013 6:35 PM

Simple, Unexpected, Concrete, Credible, Emotional, Stories

Lucy Beaton's curator insight, May 26, 2013 4:03 AM

It's all about creating Simple, Unexpected, Concrete, Credible, Emotional, Stories.

Rescooped by Denyse Drummond-Dunn from Digital Presentations in Education
Scoop.it!

Make your idea stick

Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by

Via Baiba Svenca
Denyse Drummond-Dunn's insight:
Great, if a bit long video included, but presentation is definitely worth a read.
more...
Karen Dietz's comment, March 19, 2013 12:22 PM
LOL Ken! There are times I find a great article and wish I could have a 'redo' with a client :)
Peter Sampson's curator insight, April 28, 2013 6:35 PM

Simple, Unexpected, Concrete, Credible, Emotional, Stories

Lucy Beaton's curator insight, May 26, 2013 4:03 AM

It's all about creating Simple, Unexpected, Concrete, Credible, Emotional, Stories.