Customer, Consumer, Client Centricity
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Customer, Consumer, Client Centricity
Helping organisations that want to optimise their customer understanding, so they can build more profitable relationships and increase the return on their information investments
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Rescooped by Denyse Drummond-Dunn from Just Story It! Biz Storytelling
Scoop.it!

Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED

Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED | Customer, Consumer, Client Centricity | Scoop.it
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Must have been a difficult choice TED.

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Ignacio Conejo Moreno's curator insight, March 2, 2013 5:16 AM

Los 10 mejores anuncios de 2012.

Solo algunos se han emitido en España, y además no están todos los que a mi me gustaría (como por ejemplo, el Cajero de la Felicidad de Coca-Cola, o el de Navidad de Campofrío); pero los 10 aquí seleccionados, vale la pena verlos, algunos son magníficos.

Ignacio Conejo Moreno's comment, March 2, 2013 5:16 AM
Thank you, Karen, are amazing!
Karen Dietz's comment, March 2, 2013 3:43 PM
I bet it was Denyse!
Rescooped by Denyse Drummond-Dunn from Just Story It! Biz Storytelling
Scoop.it!

Ericsson - Cool Digital Storytelling

The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation,…...

 

LOL -- the text above makes this Ericsson digital story sound so boring! But the video is great.

 

Here Ericsson takes a thorny problem (overloaded data networks) and turns it into an engaging story. There's a problem, challenges to overcome, and a resolution.

 

And the design of the entire digital story is quite unique.

 

Is it a story? Is it an ad? Is it a promo piece? Yes to all, and is a great example of all 3 intersecting.

 

Enjoy this short video and get inspired!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

 


Via Karen Dietz
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