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Helping organisations that want to optimise their customer understanding, so they can build more profitable relationships and increase the return on their information investments
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Rescooped by Denyse Drummond-Dunn from Just Story It Biz Storytelling
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Emotions Making Marketing (and Stories) Go Viral

Emotions Making Marketing (and Stories) Go Viral | Customer, Consumer, Client Centricity | Scoop.it
Heat maps of viral content show what compels us to share.

Via Karen Dietz
Denyse Drummond-Dunn's insight:

Great post with some useful examples and clear explanation.

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Helen Teague's comment, November 1, 2013 5:59 PM
Thank you for your detailed insight...I appreciate your opinion!
Helen Teague's curator insight, November 1, 2013 6:02 PM

Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer.
Interesting Stats: 5.3 trillion display ads shown online yearly, 400 million tweets sent daily, 144,000 hours of YouTube video uploaded daily, and 4.75 billion pieces of content shared on Facebook daily

Karen Dietz's writes in her curated review:

Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

 

This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced.

Karen Dietz's comment, November 2, 2013 11:37 AM
Thank you David, Liz, Denyse, Whitequest, and Helen for your comments!
Rescooped by Denyse Drummond-Dunn from Transmedia: Storytelling for the Digital Age
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The Secret of Viral Videos, in One Hilarious Parody

The Secret of Viral Videos, in One Hilarious Parody | Customer, Consumer, Client Centricity | Scoop.it

Neha Prakash: "We know, it’s a little meta, a viral video about viral videos. But how could we resist, when this parody encapsulates all we’ve ever wanted to know about making a video an online sensation" ...


Via The Digital Rocking Chair
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