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Customer, Consumer, Client Centricity
Helping organisations that want to optimise their customer understanding, so they can build more profitable relationships and increase the return on their information investments
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Rescooped by Denyse Drummond-Dunn from Transmedia: Storytelling for the Digital Age
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QR Codes Tell The Story

QR Codes Tell The Story | Customer, Consumer, Client Centricity | Scoop.it

Via The Digital Rocking Chair
Denyse Drummond-Dunn's insight:

Simple use of QR codes that really works. Be inspired!

 

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Bad Spoon's curator insight, September 10, 2013 1:23 AM

Une manière ludique de découvrir une ville via le Storytelling : un plan interactif intégrant des QR- codes.

Ces QR-codes permettent de lire les histoires d'auteurs locaux et de découvrir la ville sous un nouvel angle

sophiedesc's curator insight, September 16, 2013 7:46 AM

Storytelling meets Tourism, with an inspiring use of QR Codes!  

Marco Gabrielli's curator insight, September 25, 2013 2:41 PM

"The stories will allow you to find the “hidden nooks and secret features” of a number of cities."

 

I codici QR permettono di scoprire le storie dei luoghi interessanti che fanno parte della propria città...

Rescooped by Denyse Drummond-Dunn from Transmedia: Storytelling for the Digital Age
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A little bird told me...

A little bird told me... | Customer, Consumer, Client Centricity | Scoop.it

Fiona Milburn:  "As a creative practitioner, you're probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool?"


Via The Digital Rocking Chair
Denyse Drummond-Dunn's insight:

Great examples of the creative use of Twitter.

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Shwetal Randive's curator insight, May 5, 2013 3:38 AM

Creative uses of Twitter - A storytelling tool

Marci Segal, MS's curator insight, May 5, 2013 8:24 AM

Educators using twitter with students?  Ya think?

Mervi Rauhala's curator insight, May 6, 2013 2:16 PM

If you like Twitter and storytelling, read this!

Rescooped by Denyse Drummond-Dunn from Digital Presentations in Education
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Make your idea stick

Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by

Via Baiba Svenca
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Denyse Drummond-Dunn's curator insight, March 20, 2013 8:25 AM
Great, if a bit long video included, but presentation is definitely worth a read.
Peter Sampson's curator insight, April 28, 2013 6:35 PM

Simple, Unexpected, Concrete, Credible, Emotional, Stories

Lucy Beaton's curator insight, May 26, 2013 4:03 AM

It's all about creating Simple, Unexpected, Concrete, Credible, Emotional, Stories.

Rescooped by Denyse Drummond-Dunn from Transmedia: Storytelling for the Digital Age
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Story Worldwide's Storytelling Matrix

Story Worldwide's Storytelling Matrix | Customer, Consumer, Client Centricity | Scoop.it

Omar Kattan: "This excellent video by Story Worldwide has been featured on Brand Stories for a while now. Not sure if you’ve seen it? If you haven’t, it’s definitely worth your time" ...


Via The Digital Rocking Chair
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Rescooped by Denyse Drummond-Dunn from Transmedia: Storytelling for the Digital Age
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Modern Mythology and the Transmedia Revolution

Modern Mythology and the Transmedia Revolution | Customer, Consumer, Client Centricity | Scoop.it

Peter Usagi: " The Power of Myth was one of the most popular TV series in the history of public television. In a series of six hour-long episodes, American mythologist Joseph Campbell peeled back the layers of mystery that had once shrouded our species ancient storytelling traditions" ...


Via The Digital Rocking Chair
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Luciana Viter's comment, August 28, 2012 1:25 PM
Thanks for sharing!
Rescooped by Denyse Drummond-Dunn from Transmedia: Storytelling for the Digital Age
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SEVEN STEPS TO THE PERFECT STORY [Fun Infographic]

SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | Customer, Consumer, Client Centricity | Scoop.it

Via The Digital Rocking Chair
Denyse Drummond-Dunn's insight:

One of the shortest and clearest summary of great storytelling I've ever seen. This one if a keeper.

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KindredReaders's curator insight, January 2, 2014 11:45 AM

great visual reference!

Ali Anani's curator insight, January 3, 2014 1:39 AM

Creative writing in steps

Gennia Holder's curator insight, January 14, 2014 9:50 AM

This a great list, but, perfect?  I don't know about that :)  Stories aren't a magic bullet. However, applying these elements and telling the right story+right time+right audience... can make an emotional connection with your audience that impacts your business.

 

Rescooped by Denyse Drummond-Dunn from Digital Presentations in Education
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Make your idea stick

Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by

Via Baiba Svenca
Denyse Drummond-Dunn's insight:
Great, if a bit long video included, but presentation is definitely worth a read.
more...
Karen Dietz's comment, March 19, 2013 12:22 PM
LOL Ken! There are times I find a great article and wish I could have a 'redo' with a client :)
Peter Sampson's curator insight, April 28, 2013 6:35 PM

Simple, Unexpected, Concrete, Credible, Emotional, Stories

Lucy Beaton's curator insight, May 26, 2013 4:03 AM

It's all about creating Simple, Unexpected, Concrete, Credible, Emotional, Stories.

Rescooped by Denyse Drummond-Dunn from Transmedia: Storytelling for the Digital Age
Scoop.it!

Interactive Storytelling and the Future Agency

Interactive Storytelling and the Future Agency | Customer, Consumer, Client Centricity | Scoop.it
Storytelling has been at the forefront of modern life. Whether it is TV, cinema, books, radio or YouTube, we all have access to consume stories that others have created and indeed, create our own for the Internet audience ...
Via The Digital Rocking Chair
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Henrik Safegaard - Cloneartist's curator insight, December 17, 2012 6:29 AM

The Internet has given storytelling a new lease of life. The web series has given life to a new breed of film production, social networks have given us the ability to freely interact online with others, whether they are people, or companies and augmented reality has given us the chance to interact with characters and objects.


Here is a great artikel worth reading if you have anything to do with storytelling or just love it. @safegaard

Margaret Doyle's curator insight, December 17, 2012 5:43 PM

In depth look at the intersection of storytelling and technology--a very exciting time with huge potential for immersion, participation, transformation. 

Niclas Holmqvist's curator insight, December 18, 2012 8:44 PM

Framtidens kommunikationsbyrå – ständig närvaro, ständig förändring – hur fångar man uppmärksamheten och förmedlar det man vill ha sagt?

Rescooped by Denyse Drummond-Dunn from Transmedia: Storytelling for the Digital Age
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Visual Notes on The Infamous Robert McKee: STORY Seminar in London

Visual Notes on The Infamous Robert McKee: STORY Seminar in London | Customer, Consumer, Client Centricity | Scoop.it

Sunni Brown: "As I grow in my visual thinking work, it’s become abundantly clear that the story is 100 times more powerful than the visuals that support it" ...


Via siobhan-o-flynn, The Digital Rocking Chair
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