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Customer, Consumer, Client Centricity
Helping organisations that want to optimise their customer understanding, so they can build more profitable relationships and increase the return on their information investments
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Rescooped by Denyse Drummond-Dunn from Transmedia: Storytelling for the Digital Age
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SEVEN STEPS TO THE PERFECT STORY [Fun Infographic]

SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | Customer, Consumer, Client Centricity | Scoop.it

Via The Digital Rocking Chair
Denyse Drummond-Dunn's insight:

One of the shortest and clearest summary of great storytelling I've ever seen. This one if a keeper.

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KindredReaders's curator insight, January 2, 2014 11:45 AM

great visual reference!

Ali Anani's curator insight, January 3, 2014 1:39 AM

Creative writing in steps

Gennia Holder's curator insight, January 14, 2014 9:50 AM

This a great list, but, perfect?  I don't know about that :)  Stories aren't a magic bullet. However, applying these elements and telling the right story+right time+right audience... can make an emotional connection with your audience that impacts your business.

 

Rescooped by Denyse Drummond-Dunn from Transmedia: Storytelling for the Digital Age
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Visual Notes on The Infamous Robert McKee: STORY Seminar in London

Visual Notes on The Infamous Robert McKee: STORY Seminar in London | Customer, Consumer, Client Centricity | Scoop.it

Sunni Brown: "As I grow in my visual thinking work, it’s become abundantly clear that the story is 100 times more powerful than the visuals that support it" ...


Via siobhan-o-flynn, The Digital Rocking Chair
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