The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation,…...

 

LOL -- the text above makes this Ericsson digital story sound so boring! But the video is great.

 

Here Ericsson takes a thorny problem (overloaded data networks) and turns it into an engaging story. There's a problem, challenges to overcome, and a resolution.

 

And the design of the entire digital story is quite unique.

 

Is it a story? Is it an ad? Is it a promo piece? Yes to all, and is a great example of all 3 intersecting.

 

Enjoy this short video and get inspired!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

 


Via Karen Dietz