Video advertising platform BrightRoll, along with data center company Equinix, this morning announced that Rocket Fuel is going to use their VideoRTB+ solution. VideoRTB+ is a tool that allows for a direct connection between bidders and the BrightRoll Exchange - something that BrightRoll’s Tim Avila claimed would increase the speed of the bids and allow for less bids to be lost because of lag.
VivaKi, Publicis Groupe's ad tech solutions agency, today announced it has entered into a strategic partnership with Nativo, a company that allows marketers to scale in-stream native ads that seamlessly integrate with website content.
SAN FRANCISCO, CA--(Marketwired - Jun 5, 2013) - RadiumOne today announced the expansion of its programmatic advertising solutions with the introduction of its Enterprise and Self-Service Platforms for brands, agencies and trading desks.
The second big "ad-tech IPO" in as many months is upon us.
French retargeting firm Criteo is now expected to price its public offering tonight, a couple of days earlier than previously planned. And the deal's underwriters have bumped the target price from $23-$26 to $27-$29, suggesting strong demand in the wake of senior management's IPO road show.
NEW YORK, NY -- (Marketwired) -- 09/17/13 -- Sociomantic Labs, the leader in programmatic display advertising solutions for eCommerce marketers, today announced the availability of Sociomantic Streaming CRM for Mobile, a personalized dynamic...
GroupM's Xaxis unit this morning launched Xaxis TV, a new platform meant to bring traditional TV-like measurement to "broadcast quality" online video inventory. The company seems to have cleverly jumped on the TV-going-programmatic bandwagon with its naming of the platform, but all of the inventory on the platform will be digital. Essentially, Xaxis is creating a truly private premium exchange -- for GroupM clients only -- for digital video.
ASIA PACIFIC - VivaKi has brought its Audience on Demand (AOD) suite to Asia-Pacific via the launch of a regional Activation Centre in Singapore, aiming to scale Publicis Groupe’s addressable media practice throughout the region.
At Quantcast, we are constantly working on new insights for the websites that use Quantcast Measure. From demographic and siteographic analysis to unified mobile app and web measurement, we provide site owners with a deep understanding of their audiences. To power these insights, we process up to 30 petabytes of data daily. This can take some time. But what if you could see what your visitors were doing right now?
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