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MediaPost Publications Criteo's Q3 Earnings Report Shows Rev, Income Up Big YoY 11/14/2013

Criteo's Q3 Earnings Report Shows Rev, Income Up Big YoY - 11/14/2013
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VivaKi Partners With SparkReel To Help Marketers Manage Crowdsourced Videos | TechCrunch

VivaKi Partners With SparkReel To Help Marketers Manage Crowdsourced Videos | TechCrunch | C.N.A. | Scoop.it
As the amount of user-generated video continues to grow, a startup called SparkReel aims to help companies harness those videos for their own promotional efforts.
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Real-Time Ad Network Rocket Fuel IPO Nears $1 Billion Valuation

Real-Time Ad Network Rocket Fuel IPO Nears $1 Billion Valuation | C.N.A. | Scoop.it

Real-time ad platform Rocket Fuel amended its S-1 Registration statement (see it) to go public and revealed how much it will raise and how much it will be worth should all go according to plan.

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Aegis Media launches Amnet programmatic trading desk in China

Aegis Media launches Amnet programmatic trading desk in China | C.N.A. | Scoop.it
PRESS RELEASE - Aegis Media has announced today the launch of Amnet China - a new digital media programmatic trading desk.
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Online Ad Company Turn Launches In Japan | TechCrunch

Online Ad Company Turn Launches In Japan | TechCrunch | C.N.A. | Scoop.it
Turn, which offers advertising tools in areas like real-time bidding and analytics, is announcing today that it has opened its first office in Japan.
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Rocket Fuel Files Plans for $100 Million IPO

Rocket Fuel Files Plans for $100 Million IPO | C.N.A. | Scoop.it

Rocket Fuel Inc. has filed plans to raise up to $100 million in an initial public offering intended to bolster the artificial-intelligence marketing platform's capital and increase its visibility.

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TubeMogul named Tradelab's preferred partner for video advertising

TubeMogul named Tradelab's preferred partner for video advertising | C.N.A. | Scoop.it
Tradelab, a trading desk that specializes in real-time buying, announced a strategic partnership with TubeMogul today.
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MediaPost Publications Rocket Fuel To Use Equinix/BrightRoll's VideoRTB+ 07/10/2013

Video advertising platform BrightRoll, along with data center company Equinix, this morning announced that Rocket Fuel is going to use their VideoRTB+ solution. VideoRTB+ is a tool that allows for a direct connection between bidders and the BrightRoll Exchange - something that BrightRoll’s Tim Avila claimed would increase the speed of the bids and allow for less bids to be lost because of lag.

 

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Real-time buying agency Matiro acquired by 1000Mercis Group

Real-time buying agency Matiro acquired by 1000Mercis Group | C.N.A. | Scoop.it
Matiro, the real-time bidding company, has been acquired by data marketing agency 1000mercis Group in order to extend its service...
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VivaKi Goes Native with Nativo

VivaKi Goes Native with Nativo | C.N.A. | Scoop.it

VivaKi, Publicis Groupe's ad tech solutions agency, today announced it has entered into a strategic partnership with Nativo, a company that allows marketers to scale in-stream native ads that seamlessly integrate with website content.

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RadiumOne Launches Omni-Channel Platform to Help Marketers Unlock Power of Big Data and Reach Audiences Beyond 'Old School' Ad Retargeting

RadiumOne Launches Omni-Channel Platform to Help Marketers Unlock Power of Big Data and Reach Audiences Beyond 'Old School' Ad Retargeting | C.N.A. | Scoop.it
SAN FRANCISCO, CA--(Marketwired - Jun 5, 2013) - RadiumOne today announced the expansion of its programmatic advertising solutions with the introduction of its Enterprise and Self-Service Platforms for brands, agencies and trading desks.
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Brands and agencies interest in attribution effectiveness growing claims Quantcast as new whitepaper released

Brands and agencies interest in attribution effectiveness growing claims Quantcast as new whitepaper released | C.N.A. | Scoop.it
Attribution effectiveness is growing in interest among brands and agencies claims Quantcast head of marketing EMEA Amit Kotecha as the...
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Criteo Accelerates IPO, Could Price Tonight And Begin Trading Tomorrow

Criteo Accelerates IPO, Could Price Tonight And Begin Trading Tomorrow | C.N.A. | Scoop.it

The second big "ad-tech IPO" in as many months is upon us.

French retargeting firm Criteo is now expected to price its public offering tonight, a couple of days earlier than previously planned. And the deal's underwriters have bumped the target price from $23-$26 to $27-$29, suggesting strong demand in the wake of senior management's IPO road show.

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Sociomantic Labs Announces Streaming CRM for Mobile: the First HTML5 Dynamic Mobile Display Ad Solution

Sociomantic Labs Announces Streaming CRM for Mobile: the First HTML5 Dynamic Mobile Display Ad Solution | C.N.A. | Scoop.it
NEW YORK, NY -- (Marketwired) -- 09/17/13 -- Sociomantic Labs, the leader in programmatic display advertising solutions for eCommerce marketers, today announced the availability of Sociomantic Streaming CRM for Mobile, a personalized dynamic...
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MediaPost Publications Real-Time With Brian Gleason On New 'Xaxis TV' Platform 09/09/2013

MediaPost Publications Real-Time With Brian Gleason On New 'Xaxis TV' Platform 09/09/2013 | C.N.A. | Scoop.it

GroupM's Xaxis unit this morning launched Xaxis TV, a new platform meant to bring traditional TV-like measurement to "broadcast quality" online video inventory. The company seems to have cleverly jumped on the TV-going-programmatic bandwagon with its naming of the platform, but all of the inventory on the platform will be digital. Essentially, Xaxis is creating a truly private premium exchange -- for GroupM clients only -- for digital video.

 

 

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DataXu Webinar: "How Top Brands Are Using Data & Analytics to Fuel a Customer-Centric Approach to Marketing" | SYS-CON MEDIA

SYS-CON Media, NJ, The world's leading i-technology media company on breaking technology news.
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VivaKi launches AOD Activation Centre in Asia-Pacific, led by Grace Liau

VivaKi launches AOD Activation Centre in Asia-Pacific, led by Grace Liau | C.N.A. | Scoop.it
ASIA PACIFIC - VivaKi has brought its Audience on Demand (AOD) suite to Asia-Pacific via the launch of a regional Activation Centre in Singapore, aiming to scale Publicis Groupe’s addressable media practice throughout the region.
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£500,000 loan from Barclays sees JellyFish group invest in RTB Trading Desk and digital content creation

£500,000 loan from Barclays sees JellyFish group invest in RTB Trading Desk and digital content creation | C.N.A. | Scoop.it
Jellyfish Group is to invest in Real-Time Bidding and digital content and asset creation having secured £500,000 working capital from...
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Rocket Fuel Partners With BrightRoll on Video Ad Bidding - Streaming Media Magazine

Rocket Fuel Partners With BrightRoll on Video Ad Bidding - Streaming Media Magazine | C.N.A. | Scoop.it
Real-time bidding solution runs on Equinix data centers, giving it a faster response time than a public connection would.
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Real Time Bidding (RTB) Performance Trading Platform Yellowhammer Media ... - PR Newswire (press release)

Yellowhammer (www.yhmg.com), the leading performance trading platform for brands and direct response advertisers, announced today that it has opened a UK office.

 

 

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#TraderTalkTV: Quantcast’s Phil Macauley Explains How Prospecting is Overlooked & Undervalued

#TraderTalkTV: Quantcast’s Phil Macauley Explains How Prospecting is Overlooked & Undervalued | C.N.A. | Scoop.it
In this week's #TraderTalkTV, Phil Macauley, EU Managing Director at Quantcast, discusses prospecting's benefits over pure retargeting in display. Why is prosp
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Quantcast Measure: Now in Real-Time

Quantcast Measure: Now in Real-Time | C.N.A. | Scoop.it

At Quantcast, we are constantly working on new insights for the websites that use Quantcast Measure. From demographic and siteographic analysis to unified mobile app and web measurement, we provide site owners with a deep understanding of their audiences. To power these insights, we process up to 30 petabytes of data daily. This can take some time. But what if you could see what your visitors were doing right now?

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