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How Social Media & Luxury Brand Websites Are Impacting eCommerce - Luxury Society - Reports

How Social Media & Luxury Brand Websites Are Impacting eCommerce - Luxury Society - Reports | LuxuryHub | Scoop.it

"Luxury goods companies worldwide have focused considerable attention on online marketing and sales channels in the past year, to tangible effect. Initially, many were wary, fearing that e-commerce might diminish their brands’ integrity or that customers would be unlikely to buy expensive items without seeing them first. Indeed, the reasoning went, the in-store sales ceremony was an intrinsic part of the value proposition..."


Via Leona Ungerer
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Rescooped by CHEN MENGNA from The MarTech Digest
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The Top 7 Social Media Marketing Trends That Will Dominate 2014 - Forbes | #TheMarketingAutomationAlert

The Top 7 Social Media Marketing Trends That Will Dominate 2014 - Forbes | #TheMarketingAutomationAlert | LuxuryHub | Scoop.it
With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources.

 

Summarized...

 

1. Investment in Social Media Will Become a Necessity, Not a Luxury

2. Google+ Will Become a Major Factor

3. Image-Centric Networks Will See Huge Success

4. We’ll Witness the Rise of Micro-Video

5. Foursquare Will Decline Sharply

6. MySpace, Love it or Hate it, Will Grow

7. LinkedIn Will Become a Major Player for B2B Business Growth

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-If you like this scoop, PLEASE share by using the links below.

 


Via marketingIO
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marketingIO's curator insight, September 24, 2013 10:00 PM

As B2B marketers, we can skip numbers 5 and 6. The others are obvious (and I emphasized these factors many times). Here's what's missing:

1) The need for social media analytics with revenue attribution will grow

2) SlideShare will continue to grow in prominence.


Morgan Kroes's curator insight, September 27, 2013 2:58 PM

I was shocked at the sites that came up. I figured different sites would come up, like Twitter. So I am curious to see how this turns out.

Rescooped by CHEN MENGNA from Texas Coast Real Estate
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The Luxury Real Estate Market in 2013

The Luxury Real Estate Market in 2013 | LuxuryHub | Scoop.it

There have always been three different types of real estate: residential, commercial, and luxury.

 

What do you do when your audience is changing? In order to be successful, you too must adapt your strategy. One population that is quickly changing involves those who have traditionally been interested in luxury real estate.

 

Therefore, it is essential for investors to understand how luxury real estate buyers are changing in order to adapt their marketing techniques in an effort to meet the new needs of the luxury real estate customer.

 

Luxury Real Estate Buyers from 2008 to Today:

Over the last few years even those deemed “wealthy” have been holding tight to their savings and being more mindful of their purchases, partly due to a lack of confidence in the real estate market and overall national economy.

 

Luxury Real Estate Buyers in 2013

With luxury real estate buyers gaining confidence in the real estate market, you can expect to see an increase in luxury real estate purchases throughout 2013, especially since many people believe that home prices will only continue to rise and therefore the homes they purchase now will be worth more in the future - making real estate a “safe” investment.It is essential for investors and realtors to understand the mindset of these wealthy buyers. First and foremost, size does matter, but often not nearly as much as the artistic value the home has to offer - many prefers homes that lend itself to a great story.

 

Second, brand matters.

 

Just as wealthy individuals prefer brand name clothing, they also prefer real estate properties that have been branded.Finally, these individuals think about the potential to sell the property in a future and obtain a nice return on their investment; therefore, although they are wealthy they are still looking for a great deal.

 

Luxury Real Estate Investors and Realtors

 

Therefore investors and real estate agents must understand the difference in selling single-family homes and selling luxury real estate.When selling luxury real estate, you can expect transactions to take longer and you can expect to sell fewer properties; however, your fees (and the amount of money you take home) will be significant higher than if you specialize in selling single-family homes.Therefore, if you want to make it big in the real estate business, then you may want to look into selling luxury real estate throughout 2013.

 

In conclusion, the luxury real estate market will more than likely continue to grow throughout 2013 with many wealthy individuals opting to purchase real estate with the expectation that they can later sell the home once the real estate market is back to “normal” and make a profit.


Via Michael Stuart
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Rescooped by CHEN MENGNA from Global Luxury
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Guangzhou Rises as Luxury Goods Destination

Guangzhou Rises as Luxury Goods Destination | LuxuryHub | Scoop.it
RT @red_luxury: Guangzhou Rises as Luxury Goods Destination http://t.co/8GL2d7M2 #china #luxury #guangzhou #retail #brands #fashion...

Via Noir Rion
CHEN MENGNA's insight:

A little homesick and surprised to find out my hometown has become one of the destinations for luxury goods

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Luxury brands can avoid social media, says former Aston Martin director

Luxury brands can avoid social media, says former Aston Martin director | LuxuryHub | Scoop.it
Luxury brands do not need to jump onto social media sites to as part of their marketing and IT strategy

Via Thomas Faltin
CHEN MENGNA's insight:

it is always an interesting debate whether luxury brands should think about the social media strategy or not 

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Curate Your Fancy: Social Product Discovery Sites Bet on Passionate Curators

Curate Your Fancy: Social Product Discovery Sites Bet on Passionate Curators | LuxuryHub | Scoop.it

Robin Good: Pinterest is only the tip of the iceberg. Out there there are literally tens of visual pinning and sharing boards covering styles, topics and tribes of all kinds.

 

One such group of product and object curation tools is the one dedicated to the collection and organization of luxury, fashion, art and design.

 

This article highlights and briefly reviews five of these social product discovery services while analyzing their key differences.

 

The services reviewed include:


-> Fancy

-> Discoveredd

-> StyleSaint

-> Spark Rebel

-> Common Bloggers

 

Very useful. 7/10

Full article: http://fashionablymarketing.me/2012/04/four-social-curation-sites-for-luxury-brands/ 


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Rescooped by CHEN MENGNA from Counterfeiting and falsification
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4 top reasons why Chinese buy counterfeit luxury goods.

4 top reasons why Chinese buy counterfeit luxury goods. | LuxuryHub | Scoop.it
From Slideshare.net: As fakes and copies are a big problem in China, counterfeit luxury goods [...] (Resonance China | 4 top reasons why Chinese buy counterfeit luxury goods.)...

Via Prooftag
CHEN MENGNA's insight:

so painfully true

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Luxury Society - Italian jeweler Buccellati to expand in Middle East and Asia - CPP-Luxury

Following the acquisition of 70% of its stake for 80 million euros, by investment fund Clessidra, Italian luxury jeweller Buccellati announces an ambitious international expansion plan, with mono-brand boutiques, focusing on the Middle East...

Via Nina Devouge
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China Luxe Growth Seen Staying Strong

China Luxe Growth Seen Staying Strong | LuxuryHub | Scoop.it
Despite fears of a slowdown in the growth of China’s luxury retail sales, there’s still plenty of optimism about business prospects for 2012.

Via sheenadeanne
CHEN MENGNA's insight:

china is still a promising luxury market

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J/Brice Design International, Inc. Selected for New Hyatt Hotel in Jeddah ... - EIN News (press release)

J/Brice Design International, Inc. Selected for New Hyatt Hotel in Jeddah ... - EIN News (press release) | LuxuryHub | Scoop.it
J/Brice Design International, Inc. Selected for New Hyatt Hotel in Jeddah ...
EIN News (press release)
7, 2013 /PRNewswire/ -- Al Derea LLC, one of Saudi Arabia's leading real estate developers, has named J/Brice Design International, Inc.
CHEN MENGNA's insight:

# new luxury hotel in jedda

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