@Openeyes
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Rescooped by Taciana Mello from Designing service
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Frog Creates An Open-Source Guide To Design Thinking

How do you teach youngsters in the developing world how to work together to tackle tough problems in their own communities? Frogs free Collective...

Via Mario K. Sakata, Fred Zimny
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Rescooped by Taciana Mello from UX Design : user experience and design thinking
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Introducing the service model canvas - UX for the masses

Introducing the service model canvas - UX for the masses | @Openeyes | Scoop.it
Find out how to explore, de-construct and document an existing or new service with the service model canvas. A great new service design tool.

Via yannick grenzinger
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Rescooped by Taciana Mello from Public Relations & Social Media Insight
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Customer experience extends far beyond customer service

Customer experience extends far beyond customer service | @Openeyes | Scoop.it

How clients interact with a brand has changed significantly. Now the customer experience extends far beyond customer service, and so it should....If you didn’t know better you could be forgiven for thinking that the line was for an über cool nightclub. World class underground House music is pumping from the speakers and there is a doorman looking after the crowd outside. Unlike a nightclub doorman though, he is offering free gelato taste tests to help ease the decision making process once inside.Even if you can’t make it to Surry Hills or Darlinghurst on a chilli winters night, the customer experience extends across the globe via their popular Facebook page. Messina’s Facebook audience enjoys (amongst other things) a personalized level of social media customer service that makes them feel like they are part of the brand. I guess you get the idea. Messina is nailing their customer experience.Forrester Research’s study ‘The State Of Customer Experience Management‘ suggests that over 90 percent of companies rate customer experience as a top priority moving ahead.So what separates customer experience from customer service and what can your business do to improve your customer experience?...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 13, 2013 1:46 PM

Here's a great case study and how one gelato maker takes customer experience to a business building high.

Rescooped by Taciana Mello from Social Media Marketing Strategies
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Common Sense in International Marketing

Common Sense in International Marketing | @Openeyes | Scoop.it
Some important considerations when dealing with an international market, in order to avoid social and legal issues and maximize effectiveness.

Via Level343
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Level343's curator insight, August 5, 2013 12:37 PM

Sure, a large part of the world can functionally read and speak English, but that doesn’t mean that your customers in Germany are going to understand the subtle nuances of your product or that your marketing program even makes sense to their culture.

Social Success Marketing's curator insight, August 5, 2013 4:00 PM

Thanks for sharing!

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Crowdsourced creativity: how the sharing economy is changing the way we make stuff | Creative Cape Town

Crowdsourced creativity: how the sharing economy is changing the way we make stuff | Creative Cape Town | @Openeyes | Scoop.it
Collaborative consumption, the idea that technology allows us to lend, swap, borrow or barter stuff, rather than own it, has been dubbed by Time magazine as (Find out about South Africa’s newest crowdfunding platform Thundafund & more
Taciana Mello's insight:

Sharing economy is already a reality.

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Rescooped by Taciana Mello from Website Pages Advice
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TRUST - Do People Trust Your Web Content?

TRUST - Do People Trust Your Web Content? | @Openeyes | Scoop.it

"On the web, you can’t just sit down and give your customers a chance to get to know you face-to-face.  The only chance you have to earn their trust is through your content. That’s why you have to follow these 4 tips EVERY TIME you hit the “Publish” button."


Via Peg Corwin
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Peg Corwin's curator insight, July 23, 2013 7:14 AM

How to increase trust in website visitors:


  • "Inform, don’t sell
  • Eliminate the corporate speak
  • Let readers know you “get it”
  • Let them know who’s doing the talking"


If you like this scoop, please click Thumbs Up

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Expansion, Excellence and Equity - Key Drivers for Innovation, says Sam Pitroda - Times of India

Expansion, Excellence and Equity - Key Drivers for Innovation, says Sam Pitroda - Times of India | @Openeyes | Scoop.it
Jagran Post
Expansion, Excellence and Equity - Key Drivers for Innovation, says Sam Pitroda
Times of India
MUMBAI: "Diversity has always been the backbone of innovation in India.
Taciana Mello's insight:

A few thoughts from a country (among others) which really practices, seeks innovation.

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Open Innovation Past and Present: an Exclusive Interview with Henry Chesbrough | Innovation Management

Open Innovation Past and Present: an Exclusive Interview with Henry Chesbrough | Innovation Management | @Openeyes | Scoop.it
Though intensely talked about, open innovation remains a subject matter that both fascinates and creates apprehension among business professionals.
Taciana Mello's insight:

Excelente entrevista

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Rescooped by Taciana Mello from Social Media Marketing Strategies
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Social media strategies for great advisor-client relationships

Social media strategies for great advisor-client relationships | @Openeyes | Scoop.it
For the best results in building your brand and relationships online follow these social media tips and strategies.

Via Level343
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Level343's curator insight, July 10, 2013 8:36 PM
The new rules of engagement are social

Effective engagement is inspired by the empathy that develops simply by being human. - Brian Solis

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How to Build a Culture of Innovation

How to Build a Culture of Innovation | @Openeyes | Scoop.it
Innovation is the application of new solutions that meet new requirements, inarticulate needs, or existing market needs. Organizations, and the people who lead them, love to think of themselves as (Imagination is to dream up new ideas.
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Rescooped by Taciana Mello from Web site & Social Media Marketing
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A Brief History Of Social Media (1969-2012) [INFOGRAPHIC] - AllTwitter

A Brief History Of Social Media (1969-2012) [INFOGRAPHIC] - AllTwitter | @Openeyes | Scoop.it

A Brief History Of Social Media (1969-2012) [INFOGRAPHIC] (RT @mfalcao: A Brief History Of Social Media (1969-2012) [INFOGRAPHIC] http://t.co/yQJ8jMTI8z via @alltwtr)...


Via GrupoNeo
Taciana Mello's insight:

E a história continua...até onde iremos?

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Rescooped by Taciana Mello from Surviving Leadership Chaos
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Trust is a Relationship (Not a Commodity)

Trust is a Relationship (Not a Commodity) | @Openeyes | Scoop.it
By Linda Fisher Thornton

Waiting For Trust to Be Earned

I sometimes hear leaders say that they think "trust is earned" and that we should not trust others until they have earned our trust thr...

Via donhornsby
Taciana Mello's insight:

Indeed...and as such, willingness to take risks, reciprocity and transparency are key.

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donhornsby's curator insight, February 20, 2015 9:59 AM

Trust is reciprocal, requiring relationship. It is something that must be built over time for mutual benefit, not just the leader’s benefit.

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Vistra Communications Welcomes Shelby Lopez to Its Growing Team - PR Web (press release)

Vistra Communications Welcomes Shelby Lopez to Its Growing Team
PR Web (press release)
Tampa, FL (PRWEB) December 26, 2013.
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To Boost Innovation, Reboot Your Conversations

To Boost Innovation, Reboot Your Conversations | @Openeyes | Scoop.it
Your staffers have great ideas to improve your company that they aren’t sharing with you. Tweak how you communicate to ensure the trust and collaboration...
Taciana Mello's insight:

Foster an open environment, truly listen, encourage and recognize.

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Report: Apple Board 'Concerned' About Pace of Innovation

Report: Apple Board 'Concerned' About Pace of Innovation | @Openeyes | Scoop.it
Apple's board of directors recently met with CEO Tim Cook to express concerns about the pace of innovation at the company, a new report says. (Has Apple Lost Its Mojo?
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Rescooped by Taciana Mello from visualizing social media
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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | @Openeyes | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss
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tonic ATX's curator insight, April 7, 2014 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing

Rescooped by Taciana Mello from Brand Marketing & Branding
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | @Openeyes | Scoop.it

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....


Via Sylvain Leroux
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I am a brand. You are a brand.

I am a brand. You are a brand. | @Openeyes | Scoop.it
Brands are everywhere. You are a brand, I am a brand. And since we have joined the internet we have all become global brands by default. Every day we interact with 4000 brands, of those, 75% didn´t exist before 1980.
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It's time for social media to grow up

It's time for social media to grow up | @Openeyes | Scoop.it
Having a Facebook page or Twitter account is like having a telephone or a printer -- they are tools that need a purpose. What you do within these social channels counts for everything.
Taciana Mello's insight:

Great article! Social Media shouldn't be just another item on your organization to do list. It must have a have purpose, a clear direction and bring relevant contento to your audience. It must help create the value your organization (and you) is looking for,

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Branding: Be Authentic

Branding: Be Authentic | @Openeyes | Scoop.it
In today's overheated world of 24-7 marketing hype, buyers of all types are seeking AUTHENTICITY in making their choices. You don't have to look further than the success of sites like YELP, Trip...
Taciana Mello's insight:

As a friend of mine always says: be yourself, everybody else is taken!

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Rescooped by Taciana Mello from Creativity & Innovation for success
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Innovation is not about technology

Innovation is not about technology | @Openeyes | Scoop.it

The craze for "innovation" seems insatiable. Blog posts, interviews, books, magazine articles – "Innovation" is an even hotter buzzword than "disruption." On Amazon.com, a search for "innovation" among technology books returns 2,654 results of various kinds.

What is innovation's role in the evolution of institutional advancement?

Here are two thoughts to consider:

1. Innovation isn't about technology

Most observers equate "innovation" with "applying technology." But innovating simply means being inventive and creative in problem-solving.

Technology is one outcome of innovation, not a necessary ingredient. Sometimes innovation delivers new ways of doing things that have absolutely nothing to do with technology. For example, changing your staff structure or board recruitment process doesn't require technology, but can incorporate innovative ideas.

The Economist says it this way:

"Innovation and technology, though talked of almost interchangeably, are not the same thing. Innovation is what people newly know how to do. Technology is what they are actually doing...l

 


Via Alexander Crépin
Taciana Mello's insight:

It is about technology, people, culture, creativity, ways of doing things, asking the different questions, considering different perspectives...

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Rescooped by Taciana Mello from Social Media Marketing Strategies
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Brand Presence: How To Choose The Right Social Media Platform For Your Brand

Brand Presence: How To Choose The Right Social Media Platform For Your Brand | @Openeyes | Scoop.it
Being everywhere isn't always the best strategy. ;

Via Level343
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Martin (Marty) Smith's comment, July 16, 2013 8:19 PM
May be old hat for Scoopers, but SMBs I speak with are baffled and confused using Twitter for questions and Facebook for notifications. Never hurts to share what may see old hat to "us" (is my thinking :).
Russ Merz, Ph.D.'s comment, July 17, 2013 5:20 PM
Marty, point well taken. My point is that the principles behind the new "tips" and "how to's" have been around for a while...old knowledge being rediscovered?
Martin (Marty) Smith's comment, July 18, 2013 5:10 PM
Russ, yep agree in fact was just thinking about how the "long tail" is becoming the "long tails". Marty
Rescooped by Taciana Mello from Trust Research
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Trust Around the World

Trust Around the World | @Openeyes | Scoop.it
Over the past 13 years, the Edelman Trust Barometer has shown that where you are matters in trust levels. With findings from 26 markets around the world, the Edelman Trust Barometer identifies trust differences across regions and specific countries.

Via Roxanne Zolin
Taciana Mello's insight:

Resultados interessantes...

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Roxanne Zolin's curator insight, February 7, 2013 11:14 PM

Trust in governments around the world.