How clients interact with a brand has changed significantly. Now the customer experience extends far beyond customer service, and so it should....If you didn’t know better you could be forgiven for thinking that the line was for an über cool nightclub. World class underground House music is pumping from the speakers and there is a doorman looking after the crowd outside. Unlike a nightclub doorman though, he is offering free gelato taste tests to help ease the decision making process once inside.Even if you can’t make it to Surry Hills or Darlinghurst on a chilli winters night, the customer experience extends across the globe via their popular Facebook page. Messina’s Facebook audience enjoys (amongst other things) a personalized level of social media customer service that makes them feel like they are part of the brand. I guess you get the idea. Messina is nailing their customer experience.Forrester Research’s study ‘The State Of Customer Experience Management‘ suggests that over 90 percent of companies rate customer experience as a top priority moving ahead.So what separates customer experience from customer service and what can your business do to improve your customer experience?...
Collaborative consumption, the idea that technology allows us to lend, swap, borrow or barter stuff, rather than own it, has been dubbed by Time magazine as (Find out about South Africa’s newest crowdfunding platform Thundafund & more
"On the web, you can’t just sit down and give your customers a chance to get to know you face-to-face. The only chance you have to earn their trust is through your content. That’s why you have to follow these 4 tips EVERY TIME you hit the “Publish” button."
Innovation is the application of new solutions that meet new requirements, inarticulate needs, or existing market needs. Organizations, and the people who lead them, love to think of themselves as (Imagination is to dream up new ideas.
This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?
In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:
• Awareness (e.g., search engine rank for target keywords, social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).
In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”
Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....
Brands are everywhere. You are a brand, I am a brand. And since we have joined the internet we have all become global brands by default. Every day we interact with 4000 brands, of those, 75% didn´t exist before 1980.
Having a Facebook page or Twitter account is like having a telephone or a printer -- they are tools that need a purpose. What you do within these social channels counts for everything.
Taciana Mello's insight:
Great article! Social Media shouldn't be just another item on your organization to do list. It must have a have purpose, a clear direction and bring relevant contento to your audience. It must help create the value your organization (and you) is looking for,
The craze for "innovation" seems insatiable. Blog posts, interviews, books, magazine articles – "Innovation" is an even hotter buzzword than "disruption." On Amazon.com, a search for "innovation" among technology books returns 2,654 results of various kinds.
What is innovation's role in the evolution of institutional advancement?
Here are two thoughts to consider:
1. Innovation isn't about technology
Most observers equate "innovation" with "applying technology." But innovating simply means being inventive and creative in problem-solving.
Technology is one outcome of innovation, not a necessary ingredient. Sometimes innovation delivers new ways of doing things that have absolutely nothing to do with technology. For example, changing your staff structure or board recruitment process doesn't require technology, but can incorporate innovative ideas.
The Economist says it this way:
"Innovation and technology, though talked of almost interchangeably, are not the same thing. Innovation is what people newly know how to do. Technology is what they are actually doing...l
Over the past 13 years, the Edelman Trust Barometer has shown that where you are matters in trust levels. With findings from 26 markets around the world, the Edelman Trust Barometer identifies trust differences across regions and specific countries.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.