Today, one of the questions that you might be asked, just like I have been during a job interview is do you have a social media marketing qualification?
Byron Martin's insight:
Today, as a digital marketing professional one of the questions that you might be asked, just like I have been asked recently during a job interview is what sort of qualifications do you have in social media marketing? Though it sounds like a simple question to answer to someone not working in the social media marketing industry the answer to such a simple question almost always requires a more detailed explanation and more self-control to keep that what-did-you-just-ask-me look off your face.
When in business there are two main elements or aspects of your marketing campaign you have to be aware of and divide resources accordingly as to obtain and maintain the optimum levels of productivity and exposure gaining as most as possible ROI (Return On Interest) as possible in the process. The main elements or aspects are Quality and Exposure. You need to realize that the one heavily depends on the quality and quantity of the other. This works both ways, “Visa versa, versa visa”.
There has always been a lot of debate when it comes to your business and using social media. Most businesses in south Africa is either too afraid to go the online way due the high costs in consultancy and expertise necessary to support the infrastructure necessary to stay on top of the ever fast advancement in technology and marketing trends. Though this true – the best business today in the South African economy that can benefit from social media with the minimal amount of resources (in terms of finance – depending on the existing infrastructure like website etc.) necessary is the restaurant industry.
Twitter is one of the best and free channels worth exploiting when using Social Media Marketing for your business and or brand. Though there are some critical areas you need to be aware of if you do choose to use Twitter for Business. Here is a guideline to introduce you to using twitter for your business.
Whether you have a business blog, website and or e-commerce site, you cannot afford not to have a Marketing Strategy in place around your business and or brand. With the open competitive market that reaches across international borders that the internet and social web 2.0 has provided to us, the potential for your online revenue to be greater than your physical sales (depending on your business, expertise and willingness to trade) being a possibility for most businesses – means the rise in competition is just getting bigger as time goes by.
Social Media is everywhere today, and so are the monsters that are visible in the world of social media. You must understand that the world of social media and the different roads it can lead you and your business on is not always paved with gold – even if at first glance it looks that way. Social media and the monsters that hide and the ones visible in the various social media channels that one can find available in today’s World Wide Web can be extremely dangerous to your personal persona and or business.
A lot of people who blog for personal and business reasons don’t know when are the best time and how frequently to post on their blogs. Even if you have a blog that stretches further than just one specialized topic or niche, it is important to know when and why you should post updates to your blog or blogs. The following are some of the most frequently asked questions when it comes to blogging that I will try to give a little more clarification on, though it is hard depending on the goals, available resources (like time and skill) and what you want to achieve with running a blog for yourself or for your business.
The world of social media to most businesses is like a wilderness of water, it is rough. It’s a fish eat fish world. With real-time customer communication and feedback on social media channels it is one of the most dangerous places to be if you don’t have the right knowledge and tools. Without the right guidance and advice you are sure to fail and return empty handed or with very little return to show for your investment and or efforts. Here is some guidance to fishing in the world of social media.
A lot of Businesses have been too quick to join the Social Media Marketing hype without knowing what it meant for them and what it meant for their businesses in terms of public profile, online image, Business resources and their Search Engine Optimization and Marketing(digital and traditional) strategy and tactics.
What is social media all about you might think? Easy – a whole bunch of kids who can’t have a conversation socially without looking down on their fancy phones. O, on the contrary – how wrong you are Mnr. Executive (and small business owners alike)
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.