Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today.At the Forrester’s Sales Enablement Forum last week, research by Andy Hoar, Principal Analyst at Forrester was revealed showcasing the 22% expected decline over the next five years.Based on what types of sales reps you have in your organization, this could mean guiding them to a new career and certainly retooling their skill set. Forrester outlined four archetype
Google and Twitter have rekindled their friendship, according to a new report out from Bloomberg. Twitter will grant access to its tweets to Google, which will start displaying them in search results. Bloomberg says we can expect to see this happen in the first half of 2015. Previously, Google would occasionally surface tweets but it had…
The IKEA effect is a cognitive bias that occurs when consumers place a disproportionately high value on products they partially created. The name derives from the Swedish manufacturer and furniture retailer IKEA, which sells many furniture products that require assembly. Official experimental results on the IKEA effect were first published by Michael I.
Smarketing is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to have a common integrated approach. This can lead to annual revenue growth of up to 20%, according to a study in 2010.
If you’re a social media marketer, prepare to have the rug pulled from under you. For a decade, energetic millennials have dined out on their generation’s proclivity to social networking, turning their Facebook and Twitter habit in to the new discipline of “social media marketing”. Young early adopters carved out a place for themselves in …
Ask ten people about a blog’s role in a company (especially at a B2B company) and you’ll likely get ten completely different answers. It’s a place for a company to post product updates. It’s a place to share news about the company. It’s a place to put afterthoughts that have no place elsewhere on the website. It’s a place for educational or entertaining content, but it doesn’t factor into the big picture for the business. It’s something for the intern or new marketing associate to experiment wit
Dear fellow LinkedIn member, the results are undeniable, you are spending your time, right now, on the right platform, if your business caters to B2B!Social media is more than teens posting selfies, foodies posting dishes and crazy cat ladies going viral. It’s mind boggling how many entrepreneurs and businesses, big and small, I meet, talk to, consult for and still have that skewed perception!Every skilled craftsman knows that there is a tool for every task, and it’s good to keep enough tools in
PAID, OWNED AND EARNED MEDIA: WHAT’S THE DIFFERENCE?
Pär Gester's insight:
Always start with "owned media" - your web-site! No marketing or sales activity is efficient without a good web-site. Days are gone when you could do sales first and celebrate by making a nice web-site.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.