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Smarketing links for you! A lot of inspiration and knowledge to be found here,  Feel free to share and comment!
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16 Types Of Profile Pictures To Avoid On Linkedin

16 Types Of Profile Pictures To Avoid On Linkedin | Sale & Marketing Tech | Scoop.it
Home Profile Profile Menu
My Network My Network Menu
Learning Jobs Interests Interests Menu
Business Services Business Services Menu
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The Salesperson is Either Dying or Never More Important. Who Do You Believe? | Corporate Visions

The Salesperson is Either Dying or Never More Important. Who Do You Believe? | Corporate Visions | Sale & Marketing Tech | Scoop.it
Is the sale person dead or not?
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EL-ERIAN: Airbnb and Uber used the same 3 factors to disrupt huge industries

EL-ERIAN: Airbnb and Uber used the same 3 factors to disrupt huge industries | Sale & Marketing Tech | Scoop.it
Uber and Airbnb are now huge players in their industries, but they didn't start that way. They both used these three factors to help beat their competition.
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Death of a Salesman? Forrester says Yes.

Death of a Salesman? Forrester says Yes. | Sale & Marketing Tech | Scoop.it
Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today.At the Forrester’s Sales Enablement Forum last week, research by Andy Hoar, Principal Analyst at Forrester was revealed showcasing the 22% expected decline over the next five years.Based on what types of sales reps you have in your organization, this could mean guiding them to a new career and certainly retooling their skill set. Forrester outlined four archetype
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Report: You will start seeing more tweets in your Google searches

Report: You will start seeing more tweets in your Google searches | Sale & Marketing Tech | Scoop.it
Google and Twitter have rekindled their friendship, according to a new report out from Bloomberg. Twitter will grant access to its tweets to Google, which will start displaying them in search results. Bloomberg says we can expect to see this happen in the first half of 2015. Previously, Google would occasionally surface tweets but it had…
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9 Ways To Use Urgency Psychology To Improve Conversions

9 Ways To Use Urgency Psychology To Improve Conversions | Sale & Marketing Tech | Scoop.it
Hurry! Act now! Only a few items left! Contributor Neil Patel explains how these words and others tap into deep psychological motivations and drive conversions.
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IKEA effect - Wikipedia, the free encyclopedia

IKEA effect

The IKEA effect is a cognitive bias that occurs when consumers place a disproportionately high value on products they partially created. The name derives from the Swedish manufacturer and furniture retailer IKEA, which sells many furniture products that require assembly. Official experimental results on the IKEA effect were first published by Michael I.

Pär Gester's insight:

This is why so many SME stick to their bad marketing habits. They think their web-sites and logos looks when they are ugly and not working.

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Smarketing - Wikipedia, the free encyclopedia

Smarketing - Wikipedia, the free encyclopedia

Smarketing is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to have a common integrated approach. This can lead to annual revenue growth of up to 20%, according to a study in 2010.

Pär Gester's insight:

Don't make the mistake to do sales first and then marketing to celebrate. There's big risk that you will never celebrate...Start with a good web-site. 

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Social Media Marketing is Dead; It's Just Marketing Now #smlondon - Social Media London

Social Media Marketing is Dead; It's Just Marketing Now #smlondon - Social Media London | Sale & Marketing Tech | Scoop.it
If you’re a social media marketer, prepare to have the rug pulled from under you. For a decade, energetic millennials have dined out on their generation’s proclivity to social networking, turning their Facebook and Twitter habit in to the new discipline of “social media marketing”. Young early adopters carved out a place for themselves in …
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Do you agree?

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Users love simple and familiar designs – Why websites need to make a great first impression

Users love simple and familiar designs – Why websites need to make a great first impression | Sale & Marketing Tech | Scoop.it
Pär Gester's insight:

You have 55 ms to catch your audience!

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LinkedIn - transforming the way we work

LinkedIn - transforming the way we work | Sale & Marketing Tech | Scoop.it
David Taylor gives his best practice advice for getting the most out of LinkedIn
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LinkedIn can grow your business!

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RIP, the server. It's time to breathe the air of cloud connection

RIP, the server. It's time to breathe the air of cloud connection | Sale & Marketing Tech | Scoop.it
Today, running your business on private servers is on the same level of odd behavior as carrying scuba tanks to provide a private air supply.
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Everyone is not a social media marketer

Everyone is not a social media marketer | Sale & Marketing Tech | Scoop.it
Sorry to break the bad news but I will never be a brain surgeon, few if any of you will ever have the opportunity to be an astronaut - don't tell my young son that:-) - and very few people are
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The Digital Evolution in B2B Marketing - CEB

The Digital Evolution in B2B Marketing - CEB | Sale & Marketing Tech | Scoop.it

Learn what leading large enterprise marketing teams are doing differently to thrive in a world where customers learn on their own.


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The Handy Guide to Google Analytics - ArtiWards

The Handy Guide to Google Analytics - ArtiWards | Sale & Marketing Tech | Scoop.it
We have come up with a handy guide to Google Analytics which will guide you through the interface and indicators inside the Analytics Dashboard.
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DOES REMARKETING WORK, OR IS IT ANNOYING?

DOES REMARKETING WORK, OR IS IT ANNOYING? | Sale & Marketing Tech | Scoop.it
Remarketing is one of the most powerful tools for marketers, but it comes with a cost. If it’s not used properly, remarketing can be downright annoying for customers. Fortunately, we’re here to give
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The (often misunderstood) Blog’s Place in Your Marketing Strategy

The (often misunderstood) Blog’s Place in Your Marketing Strategy | Sale & Marketing Tech | Scoop.it
Ask ten people about a blog’s role in a company (especially at a B2B company) and you’ll likely get ten completely different answers. It’s a place for a company to post product updates. It’s a place to share news about the company. It’s a place to put afterthoughts that have no place elsewhere on the website. It’s a place for educational or entertaining content, but it doesn’t factor into the big picture for the business. It’s something for the intern or new marketing associate to experiment wit
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AMAZING STATS! LinkedIn is KING of B2B Marketing

AMAZING STATS! LinkedIn is KING of B2B Marketing | Sale & Marketing Tech | Scoop.it
Dear fellow LinkedIn member, the results are undeniable, you are spending your time, right now, on the right platform, if your business caters to B2B!Social media is more than teens posting selfies, foodies posting dishes and crazy cat ladies going viral. It’s mind boggling how many entrepreneurs and businesses, big and small, I meet, talk to, consult for and still have that skewed perception!Every skilled craftsman knows that there is a tool for every task, and it’s good to keep enough tools in
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2015 Social Media Image Size Cheat Sheet and Image Tricks | Constant Contact Blogs

2015 Social Media Image Size Cheat Sheet and Image Tricks | Constant Contact Blogs | Sale & Marketing Tech | Scoop.it
Social media trends are hard to predict. You never know which social platforms will take off in a big way, which won’t, or what changes popular networks wi
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43 Bright Ideas for Promoting Your Lead Gen Content

43 Bright Ideas for Promoting Your Lead Gen Content | Sale & Marketing Tech | Scoop.it
Promoting content is no small task. Here are 43 ways that you can promote content to drive traffic and leads for your business.
Pär Gester's insight:

It's not rocket science, still so many just don't do it. 

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Paid, Owned and Earned Media: What's the Difference?

Paid, Owned and Earned Media: What's the Difference? | Sale & Marketing Tech | Scoop.it
PAID, OWNED AND EARNED MEDIA: WHAT’S THE DIFFERENCE?
Pär Gester's insight:

Always start with "owned media" - your web-site! No marketing or sales activity is efficient without a good web-site. Days are gone when you could do sales first and celebrate by making a nice web-site. 

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Digital marketing strategy advice - Smart Insights Digital Marketing

Digital marketing strategy advice - Smart Insights Digital Marketing | Sale & Marketing Tech | Scoop.it
Share actionable digital marketing advice from our community, Dr Dave Chaffey and team of expert commentators. Daily updates and advice on what matters.
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Impatient Web Users Flee Slow-Loading Sites

Impatient Web Users Flee Slow-Loading Sites | Sale & Marketing Tech | Scoop.it
The tech industry is doubling down on efforts to speed up the Web as people refuse to wait even 250 milliseconds for a page to load.
Pär Gester's insight:

You don't wait for slow web-sites to load, so why should your customers wait for  your site to load.

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Study: Email Outperforms Facebook, Twitter for Content Sharing - SocialTimes

Study: Email Outperforms Facebook, Twitter for Content Sharing - SocialTimes | Sale & Marketing Tech | Scoop.it
According to an engagement study, email is far more preferred than Facebook or Twitter when it comes to content sharing.
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CRM & Customer Management Software from SuperOffice

CRM & Customer Management Software from SuperOffice | Sale & Marketing Tech | Scoop.it
SuperOffice is Europe's leading CRM provider with award winning software and is trusted by more than 11,000+ customers.
Pär Gester's insight:

The best CRM! Superoffice helps SMT Express to operate LEAN and expand.

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