The most comprehensive marketing report of 2014 is here. ExactTarget surveyed over 2,600 marketers to identify the major challenges, areas of potential growth, and channel-by-channel strategies that marketers must know in 2014. That research is now available in our 2014 State of Marketing report.
Among the discoveries of this report:
Top three marketing priorities for 2014 are:
Driving increased conversion rates (47%)Increasing and improving brand awareness (46%)Collecting, measuring, and using behavior (29%)
Top three metrics used to track success
Conversion Rates (67%)Engagement Rates (opens, clicks) (64%)Return on Investment (61%)
Four key areas where marketers plan to increase spending in 2014:
Data & analytics (61% plan to increase)Marketing automation (60% plan to increase)Email marketing (58% plan to increase)Social media marketing (57% plan to increase
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