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Infographics on Facebook Account Valuation at $115 Per User Friend Account Social Media Networking with Billion Dollar Valuation in IPO rocking for Business...
Adnaan Wasey: "Later this month, teams of filmmakers and developers will be challenged to create web documentary prototypes — be they mobile sites, web apps, widgets, games or something we’ve never seen before — over two days of intense collaboration."
Social profiling is an emerging, if scary, practice for marketers. Will it withstand mainstream acceptance and perhaps challenges in the courts?
There are several reasons to worry about social profiling. The tale of Sam Fiorella being overlooked for a job because of a perceived low Klout score which appeared in Wired last week is just one example. Sam Fiorella is brilliant, experienced and few people in the digital space can hold a candle to his qualifications to help brands kick ass. Yet some bozo somewhere eliminated him from contention for a digital strategist position because of his Klout score?
In this article Jason Falls explains his biggest problems with the improper use of Klout ..
By Nate Elliott Nate Elliott is Vice President & Principal Analyst at Forrester Research, serving Interactive Marketing professionals. Follow him on Twitter @nate_elliott.
Instagram is on the bullet train for total photo-marketing domination, and with its user base expanding faster than the universe, it provides a cornucopia of opportunity for B2B marketing. Its simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy.
In this Infographic Marketo explores the budding social photo-sharing site turned marketing platform and how it can give your company and business an edge in generating leads and promoting your brand.
By Marketo http://bit.ly/NGK2Xo
AMSTERDAM - Via het crowdfundingplatform van ABN Amro, Seeds.nl, is voor het eerst een project gefinancierd, zo werd maandag bekend.
What should be your Facebook Marketing Strategy? Facebook is the world’s largest social media network with presence in over 213 countries of the world .Read more.
Simple online meetings...
Curated by Beth Kanter
Facebook has changed the way its metrics program calculates reach. Reach is a simple concept - the number of who have seen any given Facebook post in their newsfeed. The reach figures are fir the first 28 days after you publish a post and include people who view on your desktop and mobile. Your post counts as having reached someone when it is loaded and show in the news feed. As of July 2, your reach data includes both people who viewed your post via a desktop AND mobile.
There was also a tweak to FB reach metric. "the desktop News Feed will no longer count Reach until a user scrolls and loads the Page's story." What is a load is not defined, but FB is now loading fewer stories in the newsfeed. It means that your reach numbers are more accurate because it reflects impressions that are more likely to have read your post - vs just scrolling past it in a full newsfeed.
What does that mean?
-Your reach numbers could look better or worse. If you have a big mobile audience, your reach numbers will grow. The fact that they only counting reach numbers of people who actually consumed your content means that the number is a better reflection of true reach.
My takeaway: You need to also measure engagement - by looking at the metrics for interactivity as well.
Google+ is a new face of social media and is the key and core to Google's web strategy and business.
The last two weeks we’ve been discussing the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention.
“What gets measured gets managed” is a popular Peter Drucker quote. It’s been reused and modified to include such wonderful wisdom as:
** You can’t manage what you don’t measure** What can be measured can be managed** If it isn’t measured, it can’t be managed
(sigh) Yes, Originality ‘R Us…
Social media is now a $16.9 billion global business, according to Gartner.
Wall Street Journal (blog)Australia Spends $1.75 Billion on Facebook, Google, LinkedIn AdsWall Street Journal (blog)By Gillian Tan.
Candace Klein is the Founder and CEO of SoMoLend, a debt-based crowdfunding platform, and Bad Girl Ventures, a micro-lending organization for women.
With the introduction of the new "XeeMe for Brands", we are also introducing an all new Business Partner Program.
New XeeMe for Brands and corresponding professional services including Social Presence Setup & Strategy Services, will change the face of business partnership with XeeMe.